ETCentric previously reported that the Indian government had been promising the world’s most affordable tablet PC for quite some time. The wait is now over, and the Aakash tablet has finally launched.
Running on Android 2.2 and boasting 32GB of Flash memory, 256MB RAM, two USB ports, and a 7-inch screen, the tablet will be sold to students for $35 and the general public for $50-$70 (current reports vary).
The Indian government is subsidizing the tablets (about $50 per tablet) to make them affordable. The student version will reportedly not feature a SIM card though, meaning that student users will need to rely on Wi-Fi for the time being.
The government hopes this project will help bolster India’s connectivity, which is below 10 percent penetration and limits the online potential of the nation’s 1.2 billion citizens.
Amazon’s launch of the Kindle Fire tablet may have an impact on Netflix, since the new tablet will make it easier for users to watch streaming video content via Amazon.
“With its $199 price point the tablet could sell like crazy this Christmas,” reports Forbes. “Users will be encouraged to buy Amazon Prime in order to speed their Amazon purchases and Prime just happens to come complete with Amazon’s streaming video service.”
The decision for consumers between Amazon Prime and Netflix will likely be based on pricing and variety of content offerings.
Amazon Prime beats Netflix on price, set at $80 a year ($6.67 per month), while Netflix streaming costs $8 a month.
Netflix, however, has more variety of content with 51,000 titles currently available for streaming, compared to Amazon’s 11,000.
Amazon may soon be able to compete in this regard with added content from Fox and CBS deals. Netflix has similar deals with Fox and CBS and a new DreamWorks Animation deal, but it will lose movies from Sony and Disney with the loss of Starz.
Both companies may press Hollywood to license more content for streaming, but continuing to pay more for films could potentially break Netflix, while Amazon has other sources of revenue to cover costs.
While tablets essentially allow users to have an entire bookstore in their hands, they also may lead to a reduction in readers’ attention to the content within the books.
Books require your attention to have a serious conversation with them. This conversation can become broken when we flip to another book, movie or social media connection. Today, there is less downtime (time required to “engage” with the written word) and more desire for immediate electronic stimulation.
“Many embrace this kind of electronic Darwinism as not only inevitable but preferable: complete freedom of choice — choice of what to buy and consume — has long been a mantra of the marketplace, and its advantages are inarguable,” writes novelist Andrew Winer for The Wall Street Journal. “But the marketplace has also produced its share of inconvenient effects, and, in the case of handheld screens, whether in tablet, phone, or e-reader form, it’s hard not to notice a few. A loss of good conversation may be one of them; a loss of good contemplation may be another.”
Tablets are also impacting the way writers engage with content, as Winer suggests, “here I’m speaking about how I use a book: how I write in its margins, in between its lines, even over its words. A writer reads a book and records the ensuing conversation/argument, throwing in her or his new ideas for good measure. Sure, the tablets and e-readers allow you to take notes, but the keyboards are clumsy and accessing the notes for later use clunky.”
Additionally, content offerings are being impacted by these technologies as an increasing number of authors are choosing to write about these trends “by producing works that celebrate (even as they mock) our addiction to the technological drip and the short attention spans entrained by that addiction.”
What are your thoughts? Are you able to “engage” with a book in the same way on a tablet?
Rob Wiesenthal, chief financial officer of Sony America and chief strategy officer of Sony Entertainment, says TVs will get access to video content through tablets which would enable, for example, Sony’s Video Unlimited subscribers to go to a friend’s house and “throw” a film to the TV set.
“If you think back five years, it was all about the boxes; Tivo, Slingbox, Roku,” he said. “I think consumers really had box exhaustion.” Apple’s AirPlay, for example, allows iPads and iPhones to wirelessly connect to TVs.
Sony is using the Digital Living Network Alliance standard to interoperate with different manufacturer’ devices without the need for a box.
“Other benefits include the lure of offering more targeted advertising through an IP-enabled tablet than has proved possible through set-top boxes, and the advantages of finding content on a tablet rather than by aiming a remote control at a TV 10 feet away,” reports Financial Times.
In order for this approach to work, however, home Wi-Fi networks will require the capacity to transfer large video files without interruptions and cable providers will need to be willing to make content available this way.
Chris Espinosa, a longtime Apple employee, gives his impression of Amazon’s Silk and Kindle Fire announcements.
“Amazon will capture and control every Web transaction performed by Fire users. Every page they see, every link they follow, every click they make, every ad they see is going to be intermediated by one of the largest server farms on the planet,” Espinosa writes in his blog. “People who cringe at the data-mining implications of the Facebook Timeline ought to be just floored by the magnitude of Amazon’s opportunity here.”
“Amazon now has what every storefront lusts for: the knowledge of what other stores your customers are shopping in and what prices they’re being offered there. What’s more, Amazon is getting this not by expensive, proactive scraping the Web, like Google has to do; they’re getting it passively by offering a simple caching service, and letting Fire users do the hard work of crawling the Web,” he adds. “In essence the Fire user base is Amazon’s Mechanical Turk, scraping the Web for free and providing Amazon with the most valuable cache of user behavior in existence.”
“They use a back-revved version of Android, not Honeycomb; they don’t use Google’s Web browser; they can intermediate user click-through on Google search results so Google doesn’t see the actual user behavior. Google’s whole play of promoting Android in order to aggregate user behavior patterns to sell to advertisers is completely subverted by Amazon’s intermediation. Fire isn’t a noun, it’s a verb, and it’s what Amazon has done in the targeted direction of Google. This is the first shot in the new war for replacing the Internet with a privatized merchant data-aggregation network.”
As part of its New York press event yesterday that unveiled the Kindle Fire tablet and three new Kindle e-readers, Amazon announced Silk, a new Web browser powered by Amazon Web Services (AWS) and available exclusively on its new tablet.
Amazon Silk is an important part of the Kindle Fire pitch, and as a “split browser” exclusive to the tablet it “gets the heavy lifting done on its EC2 cloud servers and promises faster access as a result,” reports Engadget. “Dubbed Silk to represent an ‘invisible, yet incredibly strong connection,’ it takes advantage of Amazon’s existing speedy connections, and that so many sites are already hosted on its servers to speed up Web access.”
Amazon’s cloud-accelerated browser may have some technical implications. First, Amazon may release a Silk desktop browser. It’s reliance on Amazon’s EC2 infrastructure may cut off access to the Web for customers during outages. That said, if Amazon succeeds, it may push other browser developer such as Google, Apple and Microsoft to follow. Mozilla may have a difficult time doing the same.
From a privacy perspective, Amazon talks about learning from “aggregate traffic patterns,” but in reality each Kindle has its own Amazon ID. Thus, Amazon will be able to track your personal Web habits, buying patterns and media preferences in detail.
“Until the Kindle Fire ships, there are more questions than answers,” suggests ReadWriteWeb. “I’m eager to get hands on a Fire so I can test out Silk and see for myself how it works. I’m not yet concerned about the privacy issues, but I do think they bear watching. What do you think? Is the Silk model something you’re excited about, or is Amazon a middle-man you’d rather do without when browsing the Web?”
Amazon has unveiled the Kindle Fire — a 7-inch touch-screen, color, and Wi-Fi tablet with dual-core processor that will sell for $199. The new tablet was announced by chief exec Jeff Bezos at a press event yesterday in New York City.
The Android-based device will offer access to Amazon’s app store, books, streaming movies and TV shows. Moreover, the expectation is that it will increase sales for Amazon’s other merchandise. Fire is available for pre-ordering and will be available November 15.
“The online retailer is gambling it can succeed with its tablet where several other giants, including Hewlett-Packard Co. and BlackBerry maker Research In Motion Ltd., have so far failed,” reports The Wall Street Journal. “Unlike those companies, Amazon already has a vast library of digital content to sell and tens of millions of credit-card numbers.”
The article suggests that the Kindle Fire may have an advantage over other tablets that have attempted to take on the iPad: “Amazon’s library of digital content, which its tablet users can access. Customers can pay $79 a year for a service known as Amazon Prime, which gives them access to 11,000 movies and TV shows, as well as unlimited two-day shipping for physical goods purchased on Amazon.com. Amazon also sells single movies, TV shows and music songs, with a catalog that competes with that of Apple’s iTunes store.”
Amazon also introduced three new Kindle e-readers — a touch-screen 3G version for $149, a touch-screen Wi-Fi version for $99, and a non-touch-screen model for $79.
Disney announced this week its AppMATes Mobile Application Toys that use a sensor on the bottom of each toy, which identifies the object to an iPad app (no cable or Bluetooth connection required) and creates a virtual play mat for exploration and games.
“The ‘Cars’ toys are meant to be driven across the top of an iPad, interacting with a downloadable ‘Cars 2’ Appmates app, which lets kids drive around courses, race and complete missions,” explains Engadget. “The app will be offered up as a free download through iTunes, and the cars will run $20 for a two-pack — the different toys unlock different features, according to Disney.”
“We have cracked the technology code in changing the way kids play with their toys,” said Sunny Lauridsen, director of digital toys for Disney Consumer Products. “Kids will always use toys to play out their favorite Disney stories, but Disney Appmates now allows them to include technology which has become a way of life for them through a beautifully rich app.”
According to the press release: “Each toy unlocks different features and content within the app specific to the character, allowing kids to come back over and over to enjoy an imaginative, open-ended play experience using the Appmates toys. Fans can download and test the app by simply using their fingers to drive a virtual car through the world, but the play experience is optimized to come to life with the Appmates toy vehicles.”
The toys will be available in October through the Apple Store, Apple Store online, Disney Stores, DisneyStore.com and national retailers.
Amazon is expected to announce its long-awaited Android tablet this morning at a press event in New York City.
The 7-inch backlit Kindle Fire is expected to launch by the second week of November, just in time for the holidays. “The iPad has many challengers, but analysts say Amazon’s could be different — it has a chance to be more than a wannabe,” reports The New York Times.
Amazon built its own custom version of Android, has included a streaming video service, and will feature the Amazon MP3 service and the Kindle bookstore.
In related news from The Hollywood Reporter, major magazine publishers — including Hearst, Conde Nast and Meredith — have signed deals to sell digital versions of their publications. One big holdout is Time Inc., but it’s being reported that a deal could be reached “hopefully by the end of the year.”
One publisher with an Amazon deal said: “You’ve got beauty and design with Apple, which we love. But with Amazon you have marketing, and ease of use. We’re very optimistic.”
Amazon’s terms seem to be similar to those offered by Apple. Publishers get 70 percent of Amazon sales while the retailer shares customer information with the publisher. But, the report notes that those numbers could fluctuate depending on the title and customer offer.
We’ll have more on this story following the press event…
Amazon announced this week that it has launched a new lending library initiative, allowing Kindle users to “check out” e-books from registered library websites.
Users will be able to rent books on their Kindle from more than 11,000 participating public libraries across the country.
Readers will also be encouraged to take notes on the e-books they check out: “Normally, making margin notes in library books is a big no-no. But we’re fixing this by extending our Whispersync technology to library books, so your notes, highlights and bookmarks are always backed up and available the next time you check out the book or if you decide to buy the book,” said Amazon in a statement.
The books are available on Kindle devices or through the Kindle app for Android, iOS, Blackberry and Windows Phone.
A year ago, laptops made up two-thirds of Wi-Fi connections at airports. Today, mobile devices such as smartphones and tablets comprise 59 percent of the total, reveals new data released this week by Boingo Wireless.
Boingo suggests that laptops are not going away — in fact, their numbers have doubled since 2007 — it’s simply that mobile devices are proliferating at a faster rate, fueled by the launch of the iPhone in 2007 (Apple’s iOS dominates the mobile segment with 83 percent of total devices on Boingo’s network).
Not surprisingly, the report suggests similar findings for inflight Wi-Fi, as offered by the likes of Gogo. In the air, iPads make up more than one-third of connections, along with 41 percent for PCs and 20 percent for Macs.
According to All Things D: “Mobile devices are also gobbling up a lot more data than they did just two years earlier, Boingo said. On a monthly basis, the average mobile device consumed 211 megabytes of data in June, compared with 114 megabytes in May 2009. And the devices are also consuming that data in less time, gulping an average of 8.9 megabytes in every 10 minutes of use, compared with 3.7 megabytes in the same period two years earlier.”
Walt Mossberg suggests that one reason Apple’s iPad dominates the market is that most other tablet offerings come across as imitations that do not ultimately provide the same superior experience.
Sony aspires to change that perception with the release of its 9.4-inch Sony Tablet S, which Mossberg describes as a “handsome tablet with an unusual, asymmetrical design and some software tweaks and content services it hopes can set it apart from the pack.”
Sony’s new device, launched over the weekend, uses Google’s Android OS and costs the same as the Wi-Fi-only iPads ($500 for the 16GB version and $600 for the 32GB model).
The Tablet S has no cellular data option and tested weaker than the iPad in terms of battery life, but has a design like no other competitor: “One of the long sides of its rectangular, plastic body has a thick, rounded edge that makes the device look like a folded-back magazine.”
Mossberg sees this as a positive, even suggesting the device feels lighter than the iPad (it isn’t), based on how the weight rests on your palm. “While this design makes the Tablet S much thicker than many competitors, it has several advantages. When you hold the device one-handed in portrait, or vertical, mode, it feels much more comfortable and balanced than any other tablet I’ve tested. When you lay it on a flat surface in landscape, or horizontal, mode, the rounded edge creates a natural angle for typing, without a case or stand.”
Additionally setting it apart is an SD memory card slot (useful for transferring media), a customizable row of frequently used app icons, a Favorites feature (ideal for recently accessed media and Web bookmarks), and a universal remote control app with built-in infrared transmitter. “Sony also is bundling services for buying music, TV shows and movies, e-books and games to create a content ecosystem like Apple’s,” writes Mossberg.
We’ll see if these new features and unique design will be enough to attract consumers. If not, another tablet is on its way: “Sony is planning a second, even more radical tablet for later this fall, called the Tablet P. It’s a much smaller and lighter device that has no visible screen until you unfold it to reveal twin 5.5-inch displays that can either be used as one large screen or can have separate content in each.”
Addressing a crowd at the TechCrunch Disrupt conference this week in San Francisco, Flipboard CEO Mike McCue suggested the Web “will feel a lot different in five years. It will feel a lot like print and be monetized differently than it is currently.”
“I think that the iPad is a superior consumption device for content on the Web,” he added. “It is actually the perfect device for content on the Web. We’re trying to create a new type of browsing experience that is right for the iPad.”
McCue believes that consumers read “more articles on Flipboard than they do in other arenas because they give content room to breathe and have a cleaner layout than the Web. This will lead to a better way to monetize that content with clean, well displayed ads,” reports The Next Web.
McCue added that there is opportunity to move from the Web’s continuous scrolling interface to something similar to the paginated reflow layout that Flipbook uses. “Funny enough, you can actually see this kind of interface in action at the newly launched BostonGlobe.com now,” comments TNW.
Apple’s iPad is becoming a production tool for both professional and amateur musicians.
One band, The Ultramods, produced their recent album in two weeks using only GarageBand on the iPad.
Damon Albarn’s hip-hop project, Gorillaz, combines real vocals and instruments with synthesizers using a collection of apps including Korg iELECTRIBE, Moog Filatron and FunkBox Drum Machine. According to Pocket-lint: “It perfectly illustrates the convenience of being able to lay down tracks on a device, while on the move, with no access to a desktop computer or studio.”
Accessory brand Griffin’s PR director, Jackie Ballinger explains the benefits of tablets for musicians: “Technology, like the iPad enables musicians to become mobile without losing quality, now people are able to make music anywhere without limitations and without substantial costs. With the iPad and relevant apps a less costly alternative to recording studios and instruments, aspiring musicians have the opportunity to produce professional recording using solely these means.”
The article points out that Apple’s GarageBand is the top-selling music app on the iTunes store, and with “iPad prices starting at $499, along with the $4.99 for the GarageBand, that puts the basic cost of The Ultramods’ album production at just under $505.”
Turner Broadcasting has begun airing a series of television commercials on TNT and TBS that lets viewers know they can watch TV episodes streamed online if they have a cable subscription.
The campaign is designed to educate consumers about the concept of TV Everywhere.
“Consumers have bought tens of millions of iPhones and iPads,” explains Steve Koonin, president of Turner Entertainment Networks. “Our vision is that TV Everywhere kind of becomes the consumer-enabling technology that allows them to unlock the potential of those devices.”
An instructional video is also posted on YouTube that goes into detail about how to download the app and login (for example, viewers should be aware that they will need to have their cable bill account number available during the process).
It is interesting to note that Nielsen is crediting the viewing in its ratings if the show is watched within three days of airing.
