Mobile video and messaging app Snapchat has become increasingly appealing to advertisers, who are using sponsored geofilters to turn their users into brand ambassadors. Although Snapchat still hasn’t built out its basic advertising infrastructure, advertisers are signing up to run fledgling campaigns in which people can add geofilters only when they are in specific locations. Among the brands that have launched such campaigns are Nike, GE, Target and McDonald’s. Some videos generate between 30 and 50 million views. Continue reading Sponsored Geofilters on Snapchat Draw in Advertising Dollars

Target will start using Bluetooth beacon technology to send recommendations about product deals directly to the smartphones of customers who opt-in for alerts. Users with the latest version of the Target iPhone app on their phones will receive in-app updates and two push notifications per shopping trip. Target is testing beacon tech in 50 of its stores around the country, and plans to use consumer feedback to adapt the service, and release it nationwide by the holiday shopping season. Continue reading Target Aims to Enhance Shopping Experience with Beacon Tech

Target recently joined forces with Local Projects, the New York design studio that worked on the interactive installations of the 9/11 Museum, to build a new retail space and test lab in San Francisco that leverages interactive storytelling to help illustrate how smart products work. Open House is arranged as a 3,500-square-foot model home filled with the latest Internet-connected gadgets, from Drop’s smart thermometers and scales in the kitchen to Withings’ wireless blood pressure monitors and Sonos speakers in the bedroom. Continue reading Target Display Educates Shoppers About the Connected Home

Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Walmart plans to launch a new loyalty program that will offer online customers unlimited free shipping for $50 per year. The program is half the cost of Amazon Prime, but does not include some of Prime’s popular perks such as streaming movies and TV shows, photo storage, and e-books. Walmart’s new service is part of a larger competition between retailers and e-commerce marketplaces for loyal customers. Walmart did not specify which markets will be part of the initial launch. Continue reading Walmart to Test New Shipping Service Similar to Amazon Prime

According to comScore, 10 percent of Internet users in the U.S. only go online via smartphones and tablets. The measurement firm further notes that 13 percent of users accessing retail apps and sites do so via mobile devices only. Interestingly, the number of mobile-only shoppers at the top 10 retailers exceeds 50 percent in some cases. During January, for example, comScore reports the following percentages for mobile-only shoppers at top retailers: 51 percent at Walmart, 59 percent at Apple, and 53 percent at Target. Continue reading Percentage of Mobile-Only Shoppers at Top Retailers Increases

After several months of discussions, the International Federation of the Phonographic Industry has officially declared Fridays as the release day for all new music albums. In today’s digital era, music listeners want to have access to albums the moment they are available anywhere in the world. Rather than staggering the releases on different days in different countries, the universal release approach aims to combat piracy. There is no word yet on when this new distribution model will take effect. Continue reading Global Trade Group Proposes Universal Release Day for Albums

As concerns continue to rise regarding credit card theft and data breaches, Visa and MasterCard have separately announced new plans to increase the security of their customer data. The world’s two largest payment networks will expand their cybersecurity measures for online transactions through new tokenization and biometrics verification technologies. The announcements coincide with increased efforts by the federal government and numerous industries to combat future cyberattacks. Continue reading Visa and MasterCard Unveil Features to Combat Cyberattacks

Virginia-based PFP Cybersecurity has developed a technology that may prevent future “zero-day” hacks from happening, such as the ones recently experienced by Sony, Target, JPMorgan Chase and Anthem. The technology reportedly detects hackers within milliseconds of an attack by identifying pattern changes in the power that devices use. PFP is currently testing the technology in South Carolina working together with the Department of Energy’s Savannah River National Laboratory.  Continue reading PFP Cybersecurity Develops Tech to Prevent Zero-Day Hacks

Alibaba has reportedly invested $10 million in Ouya, maker of the miniature game console that raised an impressive $1 million in just over 8 hours after launching on Kickstarter. Despite a successful crowdfunding campaign, Ouya has struggled to gain traction in a gaming market dominated by Microsoft, Sony and others. Alibaba already makes its own set-top box, so it appears that the company’s interest in Ouya is geared towards incorporating the game maker’s software and library of games.  Continue reading Ouya Secures $10M Investment from E-Commerce Giant Alibaba

With nearly 70 million visitors per month, Pinterest is becoming a popular destination for advertisers to reach new audiences, except not in the way that Pinterest intended. Instead of advertising directly through Pinterest via “Promoted Pins,” advertisers have found success in partnering with an array of “Pinfluencers,” individuals that have accrued millions of followers. Advertisers see the influence these individuals have over followers, and are discovering new ways to leverage them as effective marketing tools.  Continue reading Advertisers Opting for Pinterest Influencers Over Pinterest Ads

Google is becoming a major player in same-day package deliveries, taking on the likes of Amazon and eBay this holiday shopping season. The Google Express service — currently available in cities such as Boston, Chicago, New York, Los Angeles and San Francisco — handled 50 percent more toys during the two weeks after Thanksgiving, while book sales jumped more than 30 percent. Analysts estimate that up to 40 percent of Google’s core search business is tied to e-commerce. Continue reading Google Takes On Amazon with its Same-Day Delivery Service

The home entertainment divisions of Hollywood studios are projected to generate record sales of movies and TV shows on digital platforms this holiday shopping season between Thanksgiving and Christmas. Digital sales are experiencing an upswing as more consumers access media via their mobile devices, smart TVs and connected game consoles. In addition, retailers such as Best Buy, Target and Walmart are pushing digital in an effort to make up for the downward trend in disc sales. Continue reading New Holiday Sales Records Predicted for Digital Home Video

Ron Johnson, a former executive at J.C. Penney and Target and the man behind Apple’s successful retail stores, is now leading a new company into the future of shopping. The startup is called Enjoy, and most of its plans are still under lock, but Johnson suggests the company is trying to change the way online shoppers connect with new products. Enjoy’s service, which may bring a little more human touch to the process of choosing products, is scheduled to launch next year. Continue reading Former Apple Retail Chief Gets Ready to Help Online Shoppers

Vizio has announced the availability of its P-Series 4K LED HDTV line we first saw during January’s CES. The company is dramatically undercutting most current UHD offerings from competing manufacturers. The 50-inch model is priced at $999, which could help push 4K into the mainstream — while the top-of-the-line 70-inch model is priced at a reasonable $2,499. Despite the cost of the P-Series line, Vizio has not skimped on the specs, including features such as Full-Array LED backlighting and local dimming. Continue reading Vizio Undercuts Price with Launch of P-Series 4K LED TV Line