Facebook is working on ways to give brands and media companies a better look at conversations happening on the social media service about TV, movies and media. Facebook recently launched new APIs allowing certain companies to read what people are saying about them online. The goal, of course, is to allow those companies to better engage with target audiences. But for now, the program is limited just to media brands and content producers. Continue reading Facebook Helps Companies Gauge Social Chatter About Media

Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products

Yesterday we reported that tablets were the most popular CE device during the holiday weekend shopping surge and Apple’s iPad led the charge at retailers such as Target and Walmart. According to Adobe’s Digital Index 2013 report, new records were set for Thanksgiving Day and Black Friday. More than 24 percent of online sales occurred via smartphones and tablets, a year-over-year increase of 118 percent. In addition, iOS devices drove more than $543 million in online sales. Continue reading Thanksgiving and Black Friday Experience Record Mobile Sales

Forbes reports that Apple was a big winner on Black Friday. The article notes that InfoScout reviewed more than 90,000 shopping receipts in the U.S. and learned that Apple products accounted for 22 percent of Target’s sales on Black Friday. The iPad Air 16GB, iPad mini 16GB and iPad Air 32GB models were the number one, two and three sellers, respectively. Additionally, the iPad mini 16GB model was the number one seller at Walmart. Continue reading Black Friday: Apple iPad a Big Winner at Target and Walmart

Seattle-based Amazon is promoting Kindle tablets and e-readers in a pop-up shop in a San Francisco mall, providing a glimpse at what the online retailer could look like in a physical space. Amazon is also offering devices, branded covers and power adapters via vending machines. While Amazon has been expected by some to follow Apple and Microsoft in opening brick-and-mortar storefronts, the company said it has no immediate plans to do so. Continue reading Amazon Opens Pop-Up Stores to Market Tablets and E-Readers

Google is now offering a prepaid debit card that can be used in stores and at ATMs. Using Google Wallet, consumers will be able to access funds just like they would with a regular debit card. The Wallet Card will be accepted wherever MasterCard is accepted, and is free without any monthly fees. The card will also provide Google with consumer information like what was purchased and for how much — even the name and address of the consumer would be recorded. Continue reading Google Unveils New Prepaid Debit Card Using Google Wallet

Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go

Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time

Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

Pinterest users typically use the service for ideas, suggesting that they may be receptive to advertising and branding. In contrast, Google and Amazon users may already have chosen what they wish to purchase and use the sites for price comparisons. The number of Pinterest users continues to rise, and the service is positioned to become a money-making ad platform, gaining more attention from venture capitalists and retail companies. Continue reading Pinterest Service Positioned to Become Advertising Platform

Target launched its online video store to the public yesterday, designed to provide parents with family-friendly options for their children. The Target Ticket online storefront goes beyond the standard age-based ratings of other electronic sell-through services by enabling parents to create subaccounts for their children based on various criteria. Target Ticket currently has 30,000 movies and TV shows (for viewers of all ages) available to purchase or rent, download or stream. Continue reading Target Ticket: Online Video Service with the Family in Mind

Target announced it will enter the Internet video business with a new service that will offer customers the ability to purchase or rent TV shows and movies. The Target Ticket service already has approximately 30,000 movie and TV titles available. Although the retailer is entering the digital video market a bit late in the game, the company is betting that Target Ticket will stand out due to its simplicity, parental controls, and access to next-day TV episodes.   Continue reading Target to Launch New TV and Movie Service Early Next Month

Facebook has again decided to postpone the unveiling of its video ad program. The 15-second ad slots, reportedly priced from $1 million to roughly $2.4 million, are expected to target specific demographics of the Facebook userbase. Although the program was initially scheduled to launch in the first half of the year, the unveiling was eventually pushed to the summer, and then October. With the most recent delay, the company has not provided a new launch timeframe. Continue reading Facebook Decides to Push Back Launch for Video Ad Program

Due to a lack of user demand, Facebook will shutter its physical gifting service that launched less than a year ago. Responding to higher customer preference, the company plans to shift its Gifts program entirely to gift cards and digital goods, since more than 80 percent of gifts sent on Facebook have been digital. The move is also likely due to the complicated delivery operation involving physical goods, including inventory tracking, fulfillment and customer service. Continue reading Gifts Program: Facebook Replaces Physical Goods with Digital