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Debra KaufmanJune 7, 2018
Apple, which has criticized Facebook for its data privacy policy, introduced social media features for its new mobile device operating system. The features include group video chat for up to 32 people, tools to share photos with friends and the ability to play augmented reality games with friends. Apple also debuted privacy tools for the Safari browser that limits the data that Facebook and its ilk can gather. Apple made its target clear, with images of Facebook and Instagram in its marketing material. Continue reading Apple Bashes Facebook, Debuts Rival Social Media Features
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Debra KaufmanJune 7, 2018
The long slow-boil dispute between Facebook and WhatsApp’s two founders over how to create more revenue out of the acquired app has led to an ugly breakup. WhatsApp founders Jan Koum and Brian Acton reportedly had constant disagreements with Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg, who were both eager for a greater return on the company they purchased for $22 billion in 2014. Facebook remained committed to its advertising model, and Koum and Acton were opposed to targeted ads. Continue reading WhatsApp and Facebook Execs Split Over Business Strategy
Rather than comply with the European Union’s new data privacy rules, some American news outlets have opted to block access to their online content in Europe. The EU’s General Data Protection Regulation (GDPR) limits what info can be collected about users. This impacts companies that provide free content but share user data in order to sell targeted ads. Newspapers that have opted for a blackout or restricted access include the Arizona Daily Star, New York Daily News, St. Louis Post Dispatch, and Tronc-owned Chicago Tribune, Los Angeles Times, Orlando Sentinel and The Baltimore Sun. Continue reading U.S. Newspapers Block Online Access for European Audience
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Emily WilsonMarch 30, 2018
In response to the recent outcry regarding how Facebook handles personal user data, the social media giant announced a new centralized page for users to control their privacy and security settings. Instead of having to visit multiple pages across the platform to change all privacy settings, users will now be able to use one centralized page. Users will also be able to review data the platform has collected about them over time. Facebook will officially introduce the system to users across the world in the coming weeks.
Continue reading Facebook’s New Centralized Page for Editing Privacy Settings
By
Debra KaufmanFebruary 19, 2018
Snap is instigating a move to “separate the social from the media” on Snapchat, which, in part, will be represented by an interface redesign that distinguishes between Snapchat friends and professional content creators. Creators who have large followings, including so-called verified Snapchatters, will now, for the first time, have access to a variety of metrics, including engagement, demographics and story views, by year, month or week as well as how long viewers spent with each story. Continue reading Snap Offers Metrics for Creators to Avoid Exodus to Instagram
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Debra KaufmanJanuary 2, 2018
The advent of smart TVs connected to the Internet has opened up new ways to gather data about the viewing of TV shows and ads. Three companies — Sorenson Media, Alphonso and Verance — are getting ready to leverage new technologies. The first, which is known for its video compression and coding technology, has a way to detect and analyze what’s on a smart TV screen and play the ad best targeted for a specific household. The company has created deals with smart TV manufacturers to have access to the data necessary to do so. Continue reading Preparing for Targeted Ads and Better Metrics With Smart TVs
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Debra KaufmanJuly 26, 2017
According to Alphabet, advertising on Google is doing well — but it’s changing. Google, the world’s biggest advertiser, has seen its advertising business grow 52 percent in Q2, compared to the same quarter last year, but it’s actually earning less per click. That’s because the two fastest growing sectors are mobile and YouTube, both of which earn less money per ad than the targeted ads that appear on top of search results on desktop computers. As a result, revenue per click plummeted 23 percent in the same quarter. Continue reading Google Ad Sales Growing, But Per-Click Revenue Declines
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Debra KaufmanApril 17, 2017
Snap is opening up Snap to Store, letting advertisers make the best use of Snapchat’s database to determine how well their ads are working. Snap has been testing Snap to Store since 2016, with Paramount Pictures and 7-Eleven among a handful of others who would like to know if their campaigns are actually driving viewers to movie theaters, stores and other venues. Now, Snap is rolling out Snap to Store to more brands, in retail, fast food, movie and automotive, as well as providing more data and a proprietary digital dashboard. Continue reading Snap Widens Snap to Store, Serving User Data to Advertisers
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Debra KaufmanApril 4, 2017
Since Congress overturned the Internet privacy rules preventing Internet service providers from sharing or selling customers’ Web browsing history, ISPs have been under attack. Now, Comcast, AT&T and Verizon have published blog posts to reassure their customers. Comcast said it does not sell its broadband customers’ Web browsing histories and has no plans to do so in the future. Verizon made a similar claim, and AT&T’s tack is to tell customers that the nixed privacy laws wouldn’t have really protected them. Continue reading Comcast, AT&T and Verizon Respond to Backlash on Privacy
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ETCentricMarch 24, 2017
The Republican-controlled Senate voted yesterday to reverse FCC privacy protections created under the Obama administration and former FCC chair Tom Wheeler that would have forbidden Internet service providers from using customer data without permission for use in targeted ads. “The measure passed in a 50-to-48 vote largely along party lines,” reports The New York Times. “The House is expected to mirror the Senate’s action next week, followed by a quick signature from President Trump.” The decision means service providers would not require permission to track and share the browsing and app activities of its customers. Continue reading Congress Makes a Move to Change New Internet Privacy Rules
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Rob ScottMarch 17, 2017
Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform
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ETCentricFebruary 6, 2017
Facebook’s Lumos computer vision platform, which was originally created to help visually impaired members of the social network’s community, is now being used for a more sophisticated image search. It allows users to find images on Facebook via key words that describe content, rather than a search that is limited to tags and captions. “Facebook trained an ever-fashionable deep neural network on tens of millions of photos,” explains TechCrunch. “The model essentially matches search descriptors to features pulled from photos” and “ranks its output using information from both the images and the original search.” Facebook may apply the tech to videos in the future and potentially raise the bar on its targeted ad offerings. Continue reading Artificial Intelligence Now Powers Photo Searches on Facebook
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Debra KaufmanFebruary 1, 2017
In the not-so-distant future of advertising, Hollywood, armed with big data, will be able to create precision-targeted ads that will compete with today’s dominant advertisers, social networks. Today, many advertisers are finding that relying on the most popular platforms might not actually give them the reach they want for their ads. Facebook has admitted more than once that it has mistakenly inflated all kinds of ad metrics, from how much time users spend watching video clips to time spent reading articles. Continue reading Hyper-Targeted Ads of the Future to Rely on TV, Social Media
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Rob ScottJuly 28, 2016
Facebook is testing new mobile video features for its Android app, including subscription-based video channels and a dedicated video tab that incorporates video search, which would provide brands with the opportunity to target ads based on keywords. Enhancing the mobile viewing experience is the next step toward making the social platform more video-centric and ramping up competition with YouTube. However, Facebook needs to convince its users to watch video mixed with other content and, especially for advertisers, show successful video completion rates. Continue reading Facebook Takes Aim at YouTube with Mobile Video Features
Walmart is expanding its mobile payment service, Walmart Pay, to its entire chain of 4,600 U.S. stores. The feature can be found on the retailer’s app, which is available for Android and Apple devices. According to the company, more than 20 million consumers regularly use the app, which offers discounts and helps locate products. Walmart, which has 140 million weekly shoppers, is aiming to make the shopping and checkout experience more convenient. It is also looking to compete with companies such as Apple, Alphabet and Samsung, all of which offer ways to make mobile purchases. Continue reading Walmart Makes Mobile Payment App Available to Entire Chain