BuzzFeed is launching a new social media platform that aims to fight the tide of content designed primarily to please AI algorithms. BuzzFeed founder and CEO Jonah Peretti described the upcoming service in a “BF Island Manifesto” blog post that blasts SNARF media, an acronym that stands for Stakes, Novelty, Anger, Retention, Fear. “SNARF is the kind of content that evolves when a platform asks an AI to maximize usage,” Peretti writes. “Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.” The nearly 3,000 word manifesto name-checks TikTok and Facebook. Continue reading BuzzFeed Social Platform to Battle Algorithmic Programming

BuzzFeed News plans to debut a feature at the bottom of its news pages asking readers to donate between $5 and $100. In exchange, said one source, donors will get updates on big news stories and new programming. This move could presage a membership program with more perks, continued that source, who added that the company is not planning to charge for content. In another revenue-earning venture, BuzzFeed introduced a new product-review/recommendation site, earning revenue from online purchases. Continue reading BuzzFeed News Is Trying New Methods to Generate Revenue

Facebook is planning tests of a new mid-roll ad format that would enable participating video publishers to insert ads at least 20 seconds into video clips on the social platform. To start, Facebook plans to sell the ads and share 55 percent of revenue with publishers (the same deal offered by online video ad leader YouTube). According to Facebook, its users watch 100 million hours of video per day. However, publishers have seen little or no revenue from their clips since Facebook CEO Mark Zuckerberg has not allowed pre-roll video ads. Continue reading Facebook to Show Video Ads, Share Revenue with Publishers

BuzzFeed has grown its monthly content views from 2.8 billion a year ago, to 7 billion today, the majority of which are video views. At the company’s Digital Content NewFronts presentation in New York, chief executive Jonah Peretti, who says BuzzFeed’s content is driven by a deep understanding of its audience, announced a new program with investor NBCUniversal to co-produce video content for brands. The partnership with NBCUniversal began last summer when the media titan invested $200 million in BuzzFeed. Continue reading With Video Views Growing, BuzzFeed Inks NBCUniversal Deal

Facebook hasn’t been promoting videos for that long, but it’s already found its killer content: food videos. Leading the pack is BuzzFeed’s Tasty channel on Facebook, which posts clips on such mouth-watering delights as “loaded cheese-stuffed mashed potato balls.” Launched July 31, Tasty generated more video views than anyone else on Facebook by October, according to analytics firm Tubular Labs. Coming in No. 2 was BuzzFeed again, which posts food videos galore on its main Facebook channel. Continue reading Facebook Channels Realize Explosive Growth with Food Videos