Nintendo has begun selling Nintendo Labo, $70 and $80 cardboard add-ons that, with software, let users transform the hybrid Switch tablet/console into a miniature piano, motorcycle handlebars, robot exo-skeleton and other objects. The goal is to appeal to new users outside its core base of hardcore gamers. Nintendo president Tatsumi Kimishima said that only 10 percent of Switch users last year were younger than 16, likely due to its $300 price point, which is more than double Nintendo’s 3DS handheld system. Continue reading Nintendo Debuts Labo Cardboard Add-Ons for Young Gamers

Nintendo enjoyed a significant jump in profit with strong sales of its Switch console, unveiled on March 3, and affiliated software. The company, based in Kyoto, reports it sold 7.24 million Switch units in Q4 2017, bringing total sales since its debut to 14.86 million. One reason for the leap was that Nintendo ensured that stores had plenty of Switch consoles to sell over the holiday shopping season, following shortages during the summer. But, says the company, demand still outstrips supply. Continue reading Nintendo’s Profits Jump With Strong Sales of Switch Consoles

Nintendo Switch, which debuted in March, is the company’s fastest-selling video game system ever. Its popularity has strained Nintendo’s pipeline, as the demand has outstripped supply in Japan and the U.S. In response, Nintendo raised its internal target for first-year sales from 10 million to 16 million. After several quarters of losses, Nintendo announced $209 million in profits in its October quarterly report, driving Nintendo stock up 75 percent in 2017. The company also finally released a mobile game last year. Continue reading Nintendo on Target to Sell 37M Switch Consoles by April 2019

In response to strong initial demand, Nintendo plans to at least double production of its new Switch game console through March 2018. The hybrid console, designed for home and mobile use, launched globally March 3, and “its North American unit described the initial momentum as the strongest in the company’s history,” reports The Wall Street Journal. This could put Switch on a similar trajectory as the company’s popular Wii system (and Nintendo needs a hit after its Wii U performed less than expected). “In the fiscal year starting April 2017, assemblers under contract with Nintendo are now planning to manufacture 16 million or more Switches, up from an initial plan for eight million.” Continue reading Nintendo to Double Planned Production of New Hybrid Console

Nintendo is building its new online network, Nintendo Account, with Japanese mobile gaming publisher DeNA. Nintendo Account will allow gamers to login to games via consoles, PCs, smartphones and tablets. Nintendo recently announced that its first foray into mobile games would be “Miitomo,” a new take on the popular “Tomodachi Life” series that will emphasize microtransactions, player-to-player communications and dressing up players’ Mii avatars. The company is also replacing its defunct Club Nintendo with the My Nintendo loyalty system. Continue reading Nintendo is Shifting Gears with New Moves into Mobile Gaming