Since Facebook chief executive Mark Zuckerberg tweaked the social platform’s algorithm so that people see more content from family and friends than publishers in their News Feed, investors have been concerned that users won’t spend as much time on the platform and discourage marketers from placing ads. Facebook is now making the argument that the changes will actually benefit business, with the time people spend on the platform becoming more valuable. Its case is buttressed by a recent jump in revenue and profits. Continue reading Facebook Profit Jumps, Investors Wary of News Feed Tweaks

Apple plans to leverage the recently passed tax legislation, said to be the most important in 30 years, by bringing $350 billion back to the United States over the next five years. Of that, $252 billion in cash was held abroad; Apple keeps 94 percent of its total cash outside the U.S. A provision in the new tax code allows a one-time repatriation of corporate cash held in other countries. The move is consistent with Apple’s long-time stance that it wouldn’t bring the cash back until the tax code changed. Continue reading With New Tax Legislation, Apple to Repatriate $252B in Cash