Venu Sports (pronounced “venue”) has been selected as the name of the new streaming joint venture launching this fall from Disney/ESPN, Fox Corporation and Warner Bros. Discovery. Although pricing has yet to be announced (some estimate it will run $40-$50 per month), the partners are underway in branding their bundled package, unveiled in February as an effort to reach sports fans who don’t already subscribe to pay TV. In March the group announced the new venture’s CEO would be Pete Distad, who spent six years at Hulu followed by a decade at Apple in positions including running global distribution and business ops for Apple TV+. Continue reading Venu Sports Is Name of New Streamer from ESPN, FOX, WBD

FOX, Warner Bros. Discovery and The Walt Disney Company through its subsidiary ESPN are finalizing plans to form a new, multi-league sports streaming service expected to launch this fall. The direct-to-consumer offering would be made available via a new app and subscriptions could also be bundled with existing services like Disney+, Hulu and Max. The media companies launching the joint venture — who will each have one-third ownership of the new platform — have yet to announce a name or pricing model, but said content will be “from all the major professional sports leagues and college sports.” Continue reading Disney, FOX, WBD Finalizing a New Sports Streaming Venture

Warner Bros. Discovery will begin adding free live sports to its Max streaming service beginning October 5 as a promotional period. Beginning February 29, 2024, subscribers will be charged an additional $10 per month to keep it as part of the new “Bleacher Report Sports Add-On Tier.” Max streaming sports will include Major League Baseball playoff games, regular-season National Basketball Association and National Hockey League games, U.S. soccer and the NCAA men’s basketball March Madness. The sports fee will be in addition to the subscription price for ad-supported or commercial-free Max. Continue reading WBD Will Begin Streaming Live Sports on Max in Two Weeks

The Dish Network’s Internet-streaming division Sling TV is being rebranded as Sling Freestream, offering free, ad-supported streaming television (FAST) and free, ad-supported VOD in attempt to better connect with consumers who don’t want to pay monthly subscription fees. Although the Sling live TV service was already free, the move sees it doubling down in the sector by expanding from 150 to 210 free channels with 41,000-plus on-demand titles. Sling Freestream users will also be able to subscribe to 50-plus standalone streaming services, including Showtime, Discovery+, MGM+ and AMC+. Continue reading Dish Network’s Sling TV Is Reimagined as ‘Sling Freestream’

Discovery Inc., the broadcasting and film production company founded by John Hendricks in 1985, on Friday completed its $43 billion acquisition of AT&T’s subsidiary WarnerMedia, the multinational M&E conglomerate and parent of the famed Warner Bros. motion picture studio launched in 1923. The newly formed Warner Bros. Discovery includes film, television and news operations that generate roughly $50 billion in annual revenue, creating an entity valued at about $130 billion, placing it at the forefront of the world’s media empires. Continue reading WarnerMedia and Discovery Merger Alters Media Landscape

Warner Bros. announced that its entire 2021 slate, comprised of 17 movies, will be distributed simultaneously via movie theaters and on its streaming service HBO Max where new titles will remain for one month. Warner Bros. made the decision that, despite coronavirus vaccines on track to be widely deployed, the movie-going audiences won’t return to theaters until next fall. The move is also intended to boost interest in HBO Max, which debuted in May for $15 per month as a new competitor to Netflix and other streaming services. Continue reading Warner to Simultaneously Screen, Stream Its 2021 Film Slate

Google’s streaming OTT service YouTube TV — which provides subscribers with live television and news, on-demand video, cloud-based DVR, and live and local sports from 70+ networks— will carry Cinemax and HBO for the first time under a new distribution deal with AT&T’s WarnerMedia. As part of the agreement, YouTube TV will also offer the upcoming streamer HBO Max when it debuts in May, and will continue to provide Turner cable networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies.  Continue reading WarnerMedia Deal to Bring HBO and Cinemax to YouTube TV

AT&T completed its $85.4 billion acquisition of Time Warner last year, in part to take on phone service competitors and streaming giant Netflix. Now, WarnerMedia has confirmed that its upcoming streaming video service will be called HBO Max. A beta version is expected by the end of this year, with a full launch slated for spring 2020. The subscription service will feature 10,000 hours of content at launch, including films from the Warner Bros. library, HBO series and movies, exclusive streaming for all 236 episodes of “Friends,” The CW’s upcoming “Batwoman” and “Katy Keene” series, original movies from Greg Berlanti and Reese Witherspoon, full libraries of “Pretty Little Liars,” “The Fresh Prince of Bel Air” and more. Continue reading WarnerMedia’s Streaming Service Will Be Called HBO Max

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

Verizon announced a deal with Google yesterday that will bring YouTube TV to Verizon’s wireless, 5G Home and Fios broadband customers across the platforms of their choosing. “We were first in the world to bring commercial 5G to our customers and now another first on the content front as we offer our customers access to YouTube TV on whatever platform they choose,” said Erin McPherson, head of content strategy and acquisition for Verizon. YouTube TV offers 70 networks worth of live TV that is viewable on smartphones, tablets, computers and TVs. Continue reading Verizon Partners with Google to Offer YouTube TV Service

AT&T’s Q3 profit was boosted by its holdings in entertainment, including growth in HBO subscribers and revenue from its Turner TV channels. AT&T also saw 13,000 new U-verse video subscribers and 49,000 new DirecTV Now customers. That, along with a bump in smartphone customers led to $4.72 billion in profits, and also helped to offset its loss of 359,000 DirecTV satellite customers in the same quarter. AT&T stated its plans to launch mobile 5G in “parts of 12 cities” in the next few weeks. Continue reading AT&T Announces Profits, Plans to Roll Out 5G Mobile Network

By the end of 2019, AT&T is slated to introduce a digital video service featuring WarnerMedia films and TV shows. That will include such blockbusters as “Wonder Woman” and the Harry Potter franchise as well as HBO’s “Game of Thrones.” The deal comes on the heels of AT&T’s purchase of Time Warner in June for $85.4 billion. The company made it clear then that the main motivation for the acquisition was to launch a streaming video service. So far, no details have been revealed on the service’s name, price or date that it will be launched. Continue reading AT&T to Launch WarnerMedia Streaming Service Next Year

AT&T launched WatchTV, a “skinny bundle” video service aimed at luring cord cutters. The package offers a select number of TV channels for as little as $15 per month and gives free access to subscribers on unlimited data plans. For now, the service will be free with the company’s two top-tier wireless plans; the $15 per month plan will launch later. Among the channels to be included are AMC Networks and Discovery; Viacom’s Comedy Central and MTV2 will be added after launch. AT&T just acquired Time Warner for $81 billion. Continue reading AT&T Looks to Attract Cord Cutters With New Video Service

The Supreme Court’s ruling now permits states to make their own decisions about legal gambling on sporting events. For media and advertising companies, the ruling could also be a boon to their bottom line. With gambling, viewers will want to follow live sports in greater detail, and expanded sports coverage means more advertising dollars. In anticipation of such legalized gambling, media executives are mulling over ideas for programming on their digital platforms that include more stats and betting options. Continue reading Media Outlets See Advertising Boon in Legal Sports Gambling