Branded Content Series Challenges Celebs to Teach Classes

Actors Florence Pugh and Andrew Garfield are guests this week on digital-first series “Celebrity Substitute,” debuting with host Julian Shapiro-Barnum. The 25-year-old comedian is best known for his work on the viral online series “Recess Therapy,” in which he interviews young children playing in New York City for Instagram and YouTube videos. The new series, designed for mobile platforms, features celebs serving as substitute teachers in 5- to 8-minute episodes released on YouTube, with clips also shared via TikTok and Instagram. Amazon serves as a sponsored partner of the series as part of the tech giant’s push into branded entertainment. Continue reading Branded Content Series Challenges Celebs to Teach Classes

Snapchat Puts Focus on Teen Safety Resources for Teachers

In an effort to create a safer environment for teens, social platform Snapchat is providing educators with resources to familiarize them with the app and help them understand how students use it. The company has launched a website called “An Educator’s Guide to Snapchat.” The announcement, timed to the start of the new school year, comes as lawmakers have been pressuring social networks to do more to protect children, with Florida and Indiana going so far as to enact school cell phone bans. Legislators in California and New York have been exploring similar prohibitions. Continue reading Snapchat Puts Focus on Teen Safety Resources for Teachers

Generative AI May Improve Knowledge Workers’ Productivity

ChatGPT “occupational exposure” is a new area of study for jobs vulnerable to replacement by AI chatbots with strong language skills. A Princeton University survey suggests telemarketers, history teachers and sociologists are among those at risk, while physical laborers needn’t worry right now. A second study, by MIT graduate students, says language-dependent jobs are not destined for replacement, but are in for an AI assist. Asked to complete office tasks like writing press releases, emails and short reports, those using ChatGPT were 37 percent faster, and produced superior results. Continue reading Generative AI May Improve Knowledge Workers’ Productivity

USC Cinematic Arts Professors Installed in New Endowed Chairs

In a ceremony at the Ray Stark Theater on USC’s Cinematic Arts campus last Thursday, Dean Elizabeth Daley joined George Lucas in welcoming three USC film professors to their new endowed chairs. Made possible by a generous gift from Lucas, the three new chairs — The Sergei Eisenstein Endowed Chair for Cinematic Design, the George Mélies Endowed Chair in Visual Effects, and the William Cameron Menzies Endowed Chair in Production Design — are now held by Bruce Block, Michael Funk, and Alex McDowell respectively. Continue reading USC Cinematic Arts Professors Installed in New Endowed Chairs