Marketing data and analytics firm comScore has announced a partnership with Google to help advertisers understand specifically who is looking at their advertisments, and optimize the ads in real time. This partnership will combine Google’s DoubleClick ad-serving platform and comScore’s Validated Campaign Essentials (vCE) technology for measuring ad performance. The vCE technology will measure how viewers are interacting with Google advertisements. Continue reading Google and comScore Combine Efforts to Optimize Online Ads

NBCUniversal announced the launch of its 63,000-square-foot NBCUniversal Technology Center in Englewood Cliffs, NJ. The $17 million facility will serve as the new center for the company’s core technology team and home for its new Media Labs operation, which plans to work with academic research groups, startups and venture capital firms. The facility’s Technology Show Lab will provide the opportunity for employees and outside partners to collaborate on new products and technology innovation. Continue reading NBCUniversal Opens Tech Center with Focus on Collaboration

Social gaming company Zynga has acquired game and software developer NaturalMotion for $527 million — giving the company access to simulation technology that makes characters look and move naturally. Zynga hopes to improve its mobile games like “FarmVille,” which currently feature more cartoon-like 2D characters. The same technology behind NaturalMotion was used in the “Lord of the Rings” movies, and Rockstar uses it for the “Grand Theft Auto” games. Continue reading Zynga Acquires NaturalMotion and Its Simulation Technology

If Cisco’s predictions are correct, wearable technology is about to experience a massive growth spurt. The company projects that by 2018, 177 million wearables will make a sizeable contribution to the amount of data consumed around the world. In its annual report on mobile broadband growth, Cisco projects the 10 billion mobile connections around the world will blast through 190 exabytes of data — 11 times the amount consumed in 2013. Continue reading Cisco Predicts Massive Increase in Data Consumption by 2018

After purchasing Motorola Mobility 22 months ago for $12.5 billion, Google has decided to sell the handset business to China’s Lenovo Group for $2.91 billion. Although this is a loss for Google, the company did retain numerous Motorola patents. Google had been struggling to compete in the smartphone hardware business. The deal also signifies Lenovo’s attempt to break into the smartphone market, and create a bigger presence in the technology market worldwide. Continue reading Google Sells Motorola Handset Biz to Lenovo for $2.9 Billion

In a mission to make government agencies more understandable to children, and the general public, the National Security Agency has created a website filled with interactive games, cartoon characters and puzzles. The goal is to educate children about spying, and spark an early interest in related career paths. The CryptoKids website for “future codemakers and codebreakers” is aimed to make these occupations seem cool, and even has a section entitled “How Can I Work for NSA?” Continue reading NSA Creates Website and Games to Educate Young Children

While automobile manufacturers are increasingly integrating new infotainment and connected technologies to vehicles, younger buyers remain more concerned with economics than the latest tech advancements. The majority of this target market often cannot afford to spend extra money for new features. The most important factors in choosing a car for young buyers tends to be fuel economy and price. Many young buyers are purchasing used cars, rather than new models with updated technology. Continue reading Young Car Buyers Are Influenced More by Price Than New Tech

While large brands often generate business by enabling consumers to customize products online, smaller companies do not always have the resources to do the same, something that will likely change with 3D printing technology and services. Massachusetts-based startup Matter Labs has developed a plug-and-play API called Matter Remix and software called Matter.io to help e-commerce merchants leverage 3D printing and add product customization features to online stores. Continue reading Matter Labs: New Software Brings 3D Printing to E-Commerce

Google is making a run for the connected home. On Monday, the company announced it is acquiring Nest Labs, a maker of smart smoke alarms and thermostats, for $3.2 billion. This is Google’s second largest acquisition to date, behind the 2012 purchase of phone maker Motorola Mobility. Nest Labs is considered a poster child for the Internet of Things movement, a key focus of last week’s CES in Las Vegas, where companies showcased sensor, communication, and computing tech to make everyday life easier.  Continue reading Internet of Things: Google to Buy Nest Labs for $3.2 Billion

Viacom is planning to launch My Nickelodeon Junior, an interactive children’s TV channel, to Verizon FiOS customers in the upcoming months. The channel uses elements of streaming services such as Pandora and Netflix, and allows parents to program the channel according to their personal taste, while accessing hundreds of old episodes of kids’ shows like “Dora the Explorer.” The channel will appear on the TV menu next to the main Nick Jr. channel.  Continue reading Viacom to Launch Personalized, Interactive Kids’ TV Channel

Via closed door demos and YouTube videos, Israel-based PointGrab has recently been promoting two new versions of its gesture-recognition software as a lead-up to this week’s CES. For the next generation smart home, AirTouch and PointSwitch will help consumers control devices by using gestures from a distance. The software products, which now work with standard 2D cameras on consumer devices, have already been integrated into TVs and PCs from Acer, Lenovo, Samsung and others.

Continue reading PointGrab to Showcase New Gesture Control Software at CES

Researchers have discovered the ability to create ultrasharp images from barely illuminated objects. This is done by mathematically stitching together information from particles of light. The development will likely be used to support studies of fragile biological materials such as the human eye, that could be damaged or destroyed by illumination. The development could also be used for military surveillance applications in locations with low light.  Continue reading MIT Researchers Use Algorithm to Take Pictures in the Dark

A recent tech demonstration at Dolby’s offices in Burbank, California revealed the company’s new high dynamic range TV imaging technology that is said to beat UHD TV in terms of quality. The demo showed off 1080p HD with rich, clear color and “better pixels,” rather than just more pixels. Dolby will reveal the name for the technology at CES in Las Vegas next week, and execs are saying it is not only better than 4K, but less expensive to produce as well. Continue reading Dolby Expected to Demo High Dynamic Range Tech in Las Vegas

Silicon Valley startup Meta is aiming to take on Google Glass with its augmented reality computing platform. The company has developed a wearable computing device in the form of aviator shades that it claims offers 15 times the screen area of Glass. Founder Meron Gribetz envisions Meta as the first pair of smart glasses that sport a more fashionable look with greater computing capabilities. Meta Pro, the first consumer set of specs, is due for shipment in June. Continue reading Meta to Ship Full-Fledged Augmented Reality Aviator Shades

Although eBay is commonly known as an online auction house, CEO John Donahoe has made strides in moving beyond this perception by expanding eBay’s marketplace to include fixed prices with reliable and returnable goods. In the last five years, eBay has made 34 acquisitions which will help provide retail partners with creating interactive storefronts in real locations, help with the back end of websites, monitor inventory in real time, and streamline the electronic payment process.  Continue reading EBay’s Strategy to Revolutionize Shopping and Beat Amazon