By
Cassie PatonNovember 13, 2013
According to one ESPN executive, sports television is in a position to take greater advantage of technology and “digital disruption” — benefiting not only advertisers, but viewers as well. From the invention of instant replay and new platforms for a social, interactive game-watching experience, sports have led the way for innovative options for viewers to tune in and for advertisers to get valuable airtime, making the most of their ad dollars. Continue reading ESPN Sales Chief Says Digital Disruption is Key to Success
By
Cassie PatonNovember 12, 2013
3D Systems’ Sense scanner is one step closer to bringing 3D printing to the consumer’s desktop. The $400 scanner is a small, handheld device that users wave around the desired object for printing. The printing process itself is still time-consuming and costly, making the mainstream possibilities for the technology limited for now. But the new product is a significant advance for the industry and captures good detail with greater ease than ever before. Continue reading New Sense Scanner Brings Mainstream 3D Printing Potential
By
Cassie PatonNovember 11, 2013
While some areas of entertainment media such as the movie and music businesses are struggling to find their footing in an evolving digital landscape, the video game industry is thriving. “Grand Theft Auto V” by Rockstar Games, for example, earned $800 million worldwide in its first 24 hours of availability. That’s the largest launch day any form of entertainment media has ever experienced. Challenges involved with pirating games contribute to the industry’s success. Continue reading Video Game Industry Booms as Other Media Industries Struggle
By
Cassie PatonNovember 11, 2013
A common discussion about wearable technology is whether consumers will actually want to wear products like Google Glass. A survey among consumers commissioned by technology writer Jessica Lessin indicates that more people believe they might be more likely to own Apple’s smartwatch than they would Google Glass. A large number of respondents, however, also indicated they didn’t think they were likely to own either. Continue reading Survey Suggests Consumers Prefer Smartwatches Over Glass
By
Valerie SavranNovember 11, 2013
Having an efficient supply chain used to be enough for retailers to be successful (think Walmart). And with the advent of advanced analytics, it became possible for companies to suggest products or to provide add-ons (think Amazon). However, these techniques may become obsolete, as 3D printing and robotic manufacturing take over centralized production. It is not likely that a single company will capitalize on this, for we are now entering the ascendancy of design. Continue reading 3D Printing: Mass Market Retail May Be in Serious Trouble
By
Cassie PatonNovember 8, 2013
Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go
By
Valerie SavranNovember 8, 2013
During a recent live-streamed conference, Google announced new Google+ photo features, including Action, Eraser and an iMovie Trailers-like Auto Awesome Movie tool. The company announced that the Google+ Hangouts app for Android now offers location sharing, animated GIF support and SMS integration. There have also been changes to Google+ Hangouts On Air, including a new Control Room menu. There are currently 540 million monthly active Google+ users. Continue reading Google Unveils New Google+ “Auto Awesome” Photo Features
By
Cassie PatonNovember 4, 2013
Google, Samsung, HTC and others are on the hotseat for alleged patent infringement on Rockstar technology — including patents related to messaging, notifications and graphical user interfaces. Rockstar, which is jointly owned by Apple, Blackberry, Ericsson, Microsoft and Sony, owns and manages a portfolio of more than 4,000 patents purchased during the Nortel bankruptcy auction in 2011. The group filed a barrage of lawsuits against phone manufacturers late last week. Continue reading Google Among Many Sued by Rockstar for Patent Infringement
By
Valerie SavranOctober 31, 2013
In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies
By
Valerie SavranOctober 28, 2013
According to Piper Jaffray’s 26th semi-annual teen market research report, Twitter is now a more important social network than Facebook for many teens. The report suggests that 26 percent of teenagers call Twitter their most significant social media site, while 23 percent claim their most important site to be Facebook, down from a high of 42 percent. However, Twitter is not without competition; the photo-sharing site Instagram, for example, is also doing well amongst teens. Continue reading Twitter Now More Popular Than Facebook Amongst Teenagers
By
Cassie PatonOctober 28, 2013
What the introduction of the iPhone was to the world of personal computers, wearable technology may become to the current, rapidly evolving tech landscape. And unlike some industry experts, Cisco Chief Futurist David Evans doesn’t believe the personal computer is on its way out, but rather, it’s becoming more personal — and even smaller. Wearable technology like Google Glass will become prevalent, and other seemingly futuristic advances are right around the corner. Continue reading Wearable Tech Poised to Become the Smartphone’s Successor
By
Valerie SavranOctober 21, 2013
The Motion Picture Association of America announced that the file sharing search engine isoHunt is shutting down and will pay movie studios 110 million dollars in damages. The search engine has been fighting with studios since 2006, but is finally reaching its demise due to a court ruling that says it enables users to pirate copyrighted works. The site enables users to find files on peer-to-peer networks utilizing BitTorrent file sharing software.
Continue reading Victory for Hollywood Studios: Court Rules Against isoHunt
By
Valerie SavranOctober 21, 2013
Vice Media worked with Madonna to release a “Bundle” through BitTorrent called “Art for Freedom.” In a period of less than three weeks, the Bundle experienced more than 1.2 million downloads. The Bundle includes the 17-minute film “secretprojectrevolution” that Madonna co-directed with Steven Klein, in addition to special bonus features. The collaboration with Madonna has encouraged Vice Media to partner with BitTorrent to release a series of Bundles. Continue reading Vice Media Partners with BitTorrent for Music Video Bundles
By
Chris CastanedaOctober 18, 2013
Craig Mundie, senior advisor to Microsoft’s CEO, is proposing that a form of digital rights management can be used to secure personal data. He believes it is vital, since people do not currently have a method to ensure that the data they share will not be misused. However, DRM has been ineffective at preventing some illegal copying of media files. And many companies may oppose the idea as they require access to personal data for their businesses. Continue reading Microsoft’s Mundie Sees DRM as Protection for Personal Data
By
Valerie SavranSeptember 30, 2013
Google announced that it is changing its search engine to handle more complex queries. This change has required one of the greatest modifications to the company’s search algorithm since 2000. Google will now focus on comprehending the meanings of searches as well as the relationships of words, as opposed to simply matching keywords. One reason for the change relates to the fact that users are asking longer and more complex questions. Continue reading Google Updates Search Engine to Handle Greater Complexity