MoviePass Settles with FTC Over Fraud, Data Security Issues

MoviePass, which shut its doors in January 2019, just settled with the Federal Trade Commission over allegations that it prevented customers from using the service as advertised and did not protect their data privacy. The company offered users one movie ticket per day for any movie at any theater for $9.95 a month but soon had to raise subscription fees and limit movie tickets. The FTC accused the company of deceptively marketing its services, invalidating customer passwords to prevent users from obtaining tickets, and failing to secure user data. Continue reading MoviePass Settles with FTC Over Fraud, Data Security Issues

Helios and Matheson Analytics Plans to Spin Off MoviePass

Helios and Matheson Analytics (HMNY), parent company of MoviePass, wants to spin off the struggling movie theater subscription service as the publicly traded MoviePass Entertainment Holdings. The board has approved preliminary plans for the spin-off, which would also include other HMNY-owned film-related assets. But the company does not yet know if it is legal under Delaware law. Investors are also suing the company, which is under investigation by the New York Attorney General’s office. Continue reading Helios and Matheson Analytics Plans to Spin Off MoviePass

Helios and Matheson to Buy EFO Films Library, Current Slate

Helios and Matheson Analytics, MoviePass’ parent company, has the exclusive option to acquire the film library and production slate of Emmett Furla Oasis (EFO) Films, which produced “Lone Survivor” and “End of Watch.” The company would use EFO Films’ assets and expertise to debut its own production company, MoviePass Films. EFO founders Randall Emmett and George Furla would be co-chief executives of the new venture. Helios and Matheson chief executive Ted Farnsworth said the deal signals MoviePass’ continued viability. Continue reading Helios and Matheson to Buy EFO Films Library, Current Slate

MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

MoviePass just brought back its unlimited subscription plan launched last August that allows users to see a movie a day for $10 per month. Better yet, chief executive Mitch Lowe declared the company is “absolutely committed” to keeping the plan in place. Two weeks ago, MoviePass limited subscribers to four movies per month. The company has previously experimented with removing subscriber access to some AMC Theatres in major cities and even specific movies, all of which were temporary moves. Continue reading MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

MoviePass Acquires Moviefone, Plans Recommendation Engine

The disruptive movie subscription company MoviePass plans to build a recommendation engine to rival Rotten Tomatoes, which, say its executives, is too general and too critical for its client base. MoviePass subscribers pay a flat monthly fee to see one showing per day in participating theaters. According to MoviePass chief executive Mitch Lowe, subscribers want to be able to review movies on its site and say they would prefer to read reviews by fellow subscribers. MoviePass is also buying Moviefone from its owner, Verizon Communications’ Oath. Continue reading MoviePass Acquires Moviefone, Plans Recommendation Engine

MoviePass Ventures Plans to Acquire Films With Distributors

During the Sundance Film Festival, theater subscription service MoviePass announced the launch of MoviePass Ventures, part of a new strategy to co-acquire films with distributors. Data firm Helios and Matheson Analytics Inc. (HMNY), now the majority owner of MoviePass, claims its new service is already boosting domestic box office. HMNY plans to invest in movies so that it can share in downstream revenues, including streaming, pay TV, Blu-ray, DVD, EST, PPV, and ancillary and foreign markets. HMNY could also eventually sell subscriber data to Hollywood studios for targeted marketing. Continue reading MoviePass Ventures Plans to Acquire Films With Distributors

MoviePass Continues Rapid Ascent, Tops 1 Million Subscribers

MoviePass is a service that lets subscribers attend up to one 2D movie screening per day in theaters for a monthly charge. Shortly after a price drop to $9.95 per month in August (from a tiered $15-$50 model), the New York-based company announced it had jumped to 400,000 customers. By October, that number increased to 600,000. Last month, MoviePass dropped its monthly fee again for a limited time offer of about $6.95 per month for those willing to pay up front for a year. Now the company announced it “has since reached one million subscribers in less time than Spotify, Hulu, and Netflix.” Continue reading MoviePass Continues Rapid Ascent, Tops 1 Million Subscribers

MoviePass Cuts Subscription to $10/Month, AMC Fights Back

Early Netflix executive Mitch Lowe is now in charge of MoviePass, and he plans to drop its movie ticket subscription price to $9.95, which will let customers go to one showing per day at any theater in the U.S. that accepts debit cards. In return, MoviePass pays theaters the full price of each ticket, with the exception of 3D or IMAX screens. The company just sold a majority stake to Helios and Matheson Analytics, a publicly traded data firm. AMC has stated it wants to block MoviePass subscribers. Continue reading MoviePass Cuts Subscription to $10/Month, AMC Fights Back