Hollywood film studio Universal Pictures and AMC Theatres, which operates more than 8,000 screens in the U.S., signed a historic multi-year agreement to allow Universal’s films to launch on video-on-demand only 17 days after their theatrical debuts, breaking the long-standing industry norm of 90 days between the two releases. Universal may, however, let tentpole movies play exclusively in movie theaters beyond 17 days. According to Universal Filmed Entertainment Group chair Donna Langley, “the theatrical experience continues to be the cornerstone of our business.” Continue reading AMC, Universal Ink Pivotal Deal to Shrink Exclusivity Window