Netflix yesterday announced a multi-year partnership with former President Barack Obama and First Lady Michelle Obama to produce original content for the streaming service. The Obamas created production company Higher Ground Productions for the Netflix deal, which is reportedly valued in the high eight figures. According to Netflix, the partnership may include scripted, unscripted and docu-series, in addition to documentary and feature films. Two months ago, the Obamas signed a joint book deal with Penguin Random House worth a reported $65 million for their respective memoirs. Continue reading The Obamas Are the Latest to Sign Production Deal with Netflix

Netflix recently looked at buying the Los Angeles-based Landmark Theatres, co-owned by Mark Cuban, say sources who added that Netflix dropped plans to seek a deal because its executives thought the price too expensive. But the search for a theater chain is likely not over since Netflix, despite its growing success, still struggles to find theatrical distribution. Recently the Cannes Film Festival banned movies from competition that didn’t play in French movie theaters, leading Netflix to pull out of the festival. Continue reading Netflix Considers Movie Chain Buy, Passes on Landmark Deal

Netflix chief content officer Ted Sarandos says the streaming giant will not be heading to the Cannes Film Festival in May. This is in response to the festival banning films from playing in competition if they have not had theatrical distribution in France. “Netflix could screen some of its upcoming movies out of competition,” reports Variety, “but Sarandos says that doesn’t make sense for the streaming service.” “We want our films to be on fair ground with every other filmmaker,” he noted. “There’s a risk in us going in this way and having our films and filmmakers treated disrespectfully at the festival.” Continue reading Netflix Is Not Planning to Compete at Cannes Fest Next Month

Nielsen has begun collecting Netflix viewership data via audio recognition software in 44,000 U.S. households, part of its planned initiative to measure TV audiences of subscription video on-demand services. So far, A&E Networks, Disney ABC Television Group, Lionsgate, NBCUniversal and Warner Bros. have subscribed to the service. Nielsen clients can opt to release the data publicly. By adding SVOD measurements, Nielsen continues efforts to capture viewing behaviors that have changed with the emergence of mobile and streaming video.  Continue reading Nielsen Begins to Measure Audience Data of SVOD Services

Netflix will spend between $7 billion and $8 billion on content in 2018, from up about $6 billion in 2017. The company added 5.3 million subscribers this quarter and revenue of almost $3 billion, a 30 percent increase from the same quarter last year. Its net income also rose to $130 million, compared to last year’s Q3 total of $52 million, but not as much as the $143 million that Wall Street predicted. With 104 million paid subscribers, Netflix has seen the majority of its Q3 growth come from international markets. The company is planning a major push into original movies next year. Continue reading Focusing on Original Content, Netflix Plans 80 Films for 2018

To help offset its investments in original programming, Netflix will raise prices starting next month for its streaming-video subscribers in the U.S. Marking the third price increase in four years, the company’s $9.99-per-month standard two-stream plan will be bumped to $10.99, while the premium four-stream $11.99 plan will now cost $13.99. The basic plan will remain at $7.99 for now. Wall Street reacted positively, as Netflix stock was up 4 percent following the announcement. Nearly four million consumers in the U.S. still subscribe to the company’s $7.99 DVD-by-mail service. Continue reading Netflix Bets Subscribers Are Willing to Pay More for Streaming

Netflix is planning to invest a minimum of 500 million Canadian dollars ($400.8 million U.S.) over the next five years to build a studio in Canada, revealed Canada’s Heritage Minister, Melanie Joly. The studio will create original Canadian productions, some of which will be French-language, in recognition of Canada’s status as a bilingual country. Canada, which was the first foreign country where Netflix launched, is also home to the third most global subscribers. The Canadian studio will be Netflix’s first global content outpost. Continue reading Netflix Makes Major Commitment to Canada With New Studio

Thus far, Amazon has followed a traditional distribution model, releasing its movies via indie distributors Roadside Attractions, Bleecker Street and Lionsgate. But in December, Amazon will itself distribute and handle the theatrical campaign for Woody Allen’s “Wonder Wheel,” the first of many scheduled films. Other upcoming movies Amazon plans to self-distribute include Gus Van Sant’s “Don’t Worry, He Won’t Get Far on Foot,” Luca Guadagnino’s remake of “Suspiria,” and Lynne Ramsay’s “You Were Never Really Here.” Continue reading Amazon to Handle Distribution, Marketing of Movie Releases

AT&T and T-Mobile are luring in new subscribers and holding on to existing ones by offering popular television content, including “Game of Thrones” and “Stranger Things.” T-Mobile, which now has an exclusive deal with Netflix, is offering free access to the streaming video service for subscribers who buy its unlimited family plan. AT&T expanded its HBO promotion to a larger circle of subscribers. In April, it offered free HBO to its Unlimited Plus Choice subscribers, and now expanded that to anyone with an Unlimited Choice plan. Continue reading Mobile Companies Offer TV, Video and Music to Slow Churn

Netflix just made its first acquisition, purchasing Millarworld, a comic-book publisher known for “Kick-Ass” and “Old Man Logan,” among other stories. The company won’t disclose what it paid for Millarworld, but sources put the purchase price at between $50 million and $100 million. Netflix, which has a $78 billion market capitalization and $1.9 billion in cash, has grown from licensing TV shows and movies to funding its own original productions and, now, owning intellectual property and production. Continue reading Netflix Expands its IP, Buys Comic-Book Publisher Millarworld

Netflix has always wanted Wall Street to judge it based on revenue and global operating-profit margins rather than subscription growth. But the company’s Q2 report shows just how unpredictable those results can be. Netflix added 5.2 million subscribers, much more than the 3.2 million it predicted, for a total of 104 million global subscribers. But its global operating profit margin was down 4.6 percent from 9.7 percent in Q1, while revenue skyrocketed 32 percent to $2.79 billion. Continue reading Netflix Subs and Revenue Are Up, Operating Profit Is Down

Netflix chief executive Reed Hastings thinks it’s a win-win for movies to play in theaters and stream to the home, comparing the former to going out to dinner, and the latter to cooking at home. Saying it is “inevitable that the current window system breaks down,” Hastings believes that audiences will still pay for the communal experience of a movie theater. He also stated that, although he had argued for net neutrality in the past, he currently believes it is not Netflix’s primary battle anymore. Continue reading Netflix’s Hastings Says Streaming Can Coexist With Theaters

On the heels of its aggressive Q4 move into international regions, Netflix saw an uptick in subscribers totaling 5.12 million abroad and 1.93 million domestically. The numbers beat Wall Street’s expectations and account for Netflix’s biggest quarterly subscription growth in its history. The company is now operating in almost every country and every territory globally. To pump up content, in the coming year, Netflix plans to invest $6 billion in original programming, up from $5 billion last year. Continue reading Netflix Push For Global Expansion Pays Off in Subscriptions

Netflix’s research shows that, after binge-watching a TV show, 61 percent of subscribers (accounting for 36 percent of all Netflix members) watch a movie, after nearly all of them (59 percent) take at least a one-day break. More granular research shows that the TV-movie pairings are often logical: Those who watched the “Pretty Little Liars” series next watched “Bring It On” and “Mean Girls,” and “Breaking Bad” viewers turned to “Full Metal Jacket” and “Pulp Fiction.” Horror series viewers, however, often turned to comedy. Continue reading Netflix Finds That TV Binge Viewing Often Followed by Movies

Facing stiff regulatory hurdles, Netflix has decided to shift gears regarding its plans for expansion into China. Rather than launching its own streaming subscription service as originally planned, the company will instead focus on licensing content to Chinese online service providers for now. “We still have a long-term desire to serve the Chinese people directly, and hope to launch our service in China eventually,” the company said while announcing its impressive Q3 earnings and subscriber jump. Netflix added more than 130 countries to its global presence this year, but a move into China would involve a “challenging” regulatory environment. Continue reading Netflix Adjusts China Plans, Pursues Licensing Deals for Now