Netflix has launched a visually richer interface with rotating images for subscribers who access the streaming service via television. The new interface is designed to improve discovery and playback, in an effort to increase the amount of time subscribers watch Netflix content on their TVs. Three automatically rotating images will appear for each selected title, featuring a short synopsis for each TV show or movie, and easy access to recommendation tools. Continue reading New Netflix Interface Improves Video Discovery and Playback

Netflix has reportedly been approached with a new proposal that could bring movie serials, popularized in the 1930s, back to theaters. The plan would also provide Netflix with content sooner after theatrical distribution. The proposal calls for movie studios to produce miniseries comprised of one- to two-hour episodes that would be released in theaters about every two months. A few weeks after their theater releases, the episodes would then become exclusively available on Netflix. Continue reading Turning to Nostalgia: Will Netflix Bring Back the Movie Serial?

Chairman of the Senate Commerce Committee, Senator Jay Rockefeller (D-West Virginia) introduced the Consumer Choice in Online Video Act yesterday — legislation that intends to safeguard competition in the online video market, by preventing cable and satellite companies from stifling growth of services like Netflix, Hulu and Amazon. The proposal could be good news for consumers who complain about subscriptions that include channels they don’t watch, although industry pushback is likely. Continue reading Senate Commerce Chair Announces Bill to Bolster Online Video

Hulu is reportedly in talks with pay TV providers including AT&T, Comcast, Cox, Time Warner Cable and Verizon regarding potential partnerships. Among the ideas being discussed is for pay TV operators to sell Hulu Plus as part of their television bundles, said people familiar with the situation. In addition, Hulu hopes that consumers would have access to the service via cable set-top boxes, providing Hulu Plus subscribers with the option to watch full current seasons of broadcast TV shows. Continue reading Hulu Discusses Bundling Possibilities with Pay TV Providers

Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos

According to one ESPN executive, sports television is in a position to take greater advantage of technology and “digital disruption” — benefiting not only advertisers, but viewers as well. From the invention of instant replay and new platforms for a social, interactive game-watching experience, sports have led the way for innovative options for viewers to tune in and for advertisers to get valuable airtime, making the most of their ad dollars. Continue reading ESPN Sales Chief Says Digital Disruption is Key to Success

The BroadbandTVCon broadband TV and multi-screen summit took place at Hollywood & Highland on November 5-6. Executives from a range of companies including AOL, AT&T, CBS, Dijit Media, Omelet, Ooyala, Unicorn Media, Watchwith and Yahoo! gathered to offer their impressions regarding the direction of second screen apps, the impact of mobile devices, the growing influence of millennials and the subsequent changes to content and advertising. Continue reading Exclusive: Execs Discuss Second Screens at BroadbandTVCon

Simple.TV’s streaming DVR will be coming to the U.S. on December 12th, with recording and live streaming available for local devices, as well as TV delivered to Android and iOS apps. The $250 DVR supports several browsers and Roku players, and may even offer a Windows Phone app down the road. With options for premium services, TV-loving consumers who like to catch up with shows on-the-go will appreciate the added features. Continue reading Simple.TV’s DVR Delivers Live Streaming to Mobile Devices

Streamnation is a comprehensive solution for storing and streaming photos and videos. Version 2.0 now allows users to share movies and TV shows that have been ripped to their computers and uploaded to the cloud. Founder Jonathan Benassaya, who navigated digital rights for years as the co-founder of streaming music service Deezer, is confident in Streamnation’s approach. He sees it as similar to physical borrowing but in the digital realm, since no copy is made. Continue reading Streamnation Offers New Approach to Sharing Movies and TV

While products such as Microsoft’s WebTV and platforms including Windows Media Center have failed to displace the cable box as the primary entertainment device in the living room, connected Xbox game consoles have become multimedia powerhouses over time. And with the launch of its new Xbox One in less than two weeks, Microsoft is banking on consumers who want to play games, run apps, control their television, and communicate with others — all in one location. Continue reading Microsoft Makes Bold Move with Xbox One to Hijack Your TV

In an effort to create a more powerful second screen and social TV platform, i.TV has acquired the popular check-in service GetGlue. The i.TV app for iOS and Android is the most downloaded TV guide and discovery app with 15 million subscribers, and has been working to build up its backend. Now, with GetGlue’s more than 4.5 million users, the company plans on giving users a well-rounded platform on which they can get more recommendations for their entertainment. Continue reading TV App i.TV Acquires GetGlue for Powerful Social TV Platform

Disney and Netflix have inked a deal for multiple original live-action series based on Marvel characters to be streamed exclusively on Netflix, which has committed to streaming at least four 13-episode series and a miniseries. Marvel will develop series based on characters Daredevil, Jessica Jones, Iron Fist and Luke Cage, leading to a miniseries event for “The Defenders.” The programming is planned to begin on the streaming service starting in 2015. Continue reading Marvel Series to Stream via Netflix Through New Disney Deal

Amazon Studios has launched a program that brings viewers into the development process. Amazon Preview asks consumers to view its pilots, test footage, concepts and storyboards to provide feedback on general interest and how to improve content. The program intends to help Amazon Studios carefully direct its resources and launch pilots that are better received. Amazon has already invited viewers to weigh in on its new shows, but the new program is an expanded, more selective effort. Continue reading Amazon Preview: Viewers to Steer Movie Concepts, TV Pilots

As its contracts with producers come up for renewal, YouTube is changing its terms for ad revenue splits, no longer providing major Hollywood players like CBS or Warner Bros. with special deals over smaller names such as Machinima or AwesomenessTV. Previously, YouTube offered up to 70 percent of its ad revenue to encourage film and TV producers to place content on the site. Now that YouTube has exploded in popularity, it plans to keep 45 percent of all advertising profits starting in January. Continue reading YouTube Changes Ad Revenue Split: No More Sweetheart Deals

TNT has greenlit an unscripted investigation series called “APB with Troy Dunn” that will feature a new twist involving social media. Missing persons expert Troy Dunn will locate and reunite long-lost loved ones with friends and family. A social media app integrated into the show will enable viewers to get involved with the process. TNT has ordered six hour-long episodes. The series will debut on Friday, January 17, following the season 2 premiere of “Cold Justice.” Continue reading TNT to Premiere Investigation Series with Social Media Twist