By
Valerie SavranSeptember 4, 2013
Book publisher Penguin Random House has announced its media diversification with planned film and television projects, an effort that first began when Random House created a movie unit. The company hopes that this expansion will help generate revenue and promote its authors. The company’s first TV co-production, “Heartland Table,” will debut September 14 on the Food Network and star chef Amy Thielen, whose new book will be released shortly after. Continue reading Publishing Giant Expands into Film and Television Projects
By
Rob ScottSeptember 3, 2013
CBS and Time Warner Cable ended their contract dispute yesterday, restoring CBS, Showtime and related channels to cable subscribers in the New York, Los Angeles and Dallas markets. For one month, the two sides had been locked into a debate regarding fees related to rights for retransmitting content. Retaining digital rights in order to sell content to online distributors such as Netflix and Amazon was also an issue. CBS and TWC did not release specific information regarding terms of the agreement. Continue reading CBS and Time Warner Cable End Month-Long Contract Dispute
By
Rob ScottSeptember 2, 2013
As a standalone app for iOS and Android, Peel has been working toward becoming the next-generation TV remote control. The second screen remote control app allows users to discover and access TV shows and movies from their tablets and phones. Due largely to recent partnerships with mobile device manufacturers, Peel has been gaining momentum, growing from 1 million registered users in Q1 of 2012 to nearly 26 million registered users today. Continue reading Tune-In: Peel Wants to Become the World’s Next-Gen TV Remote
By
Valerie SavranSeptember 2, 2013
Premium cable network Showtime has begun syncing interactive elements for its shows directly onto LG’s smart TVs using Web-based technology. This service is unique in that there are no extraneous downloads or devices. Although not all Showtime viewers own the compatible technology for interactive TV, this will likely change in the future as more TV manufacturers adopt the standard HTML5 and JavaScript technologies used by LG’s LivePlus service. Continue reading Showtime Network Syncing Interactive Content on LG Smart TVs
By
Chris CastanedaAugust 30, 2013
In a major victory for the Motion Picture Association of America and its member studios, a Florida federal judge has ruled that Hotfile is liable for copyright infringement. According to the MPAA, the decision marks the first time a U.S. court has ruled against a cyberlocker regarding copyright infringement. Hotfile is one of the most popular cyberlockers and of the largest scale, but its claims of safe harbor from copyright liability and no indirect liability of its users failed. Continue reading MPAA Wins Lawsuit Against Hotfile for Copyright Violations
By
Rob ScottAugust 30, 2013
Verizon Communications is reportedly in talks with Vodafone Group to pay as much as $130 billion for Vodafone’s 45 percent stake in Verizon Wireless. The deal, which could be completed within a week, would be the second-largest acquisition on record and could possibly lead to a new round of mergers across the global telecom industry. According to people familiar with the matter, Verizon has scheduled a board meeting to discuss the deal. Continue reading Verizon-Vodafone Deal Could Potentially Upend Telecom Market
By
Rob ScottAugust 30, 2013
Twitter has acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Twitter purchased social analytics firm Bluefin Labs earlier this year, while Nielsen picked up SocialGuide. Trendrr, which was developed by digital agency Wiredset and first launched in 2007, will not be signing any new social analytics contracts and its curation product will likely be fully folded into Twitter’s offerings. Financial terms of the deal were not disclosed. Continue reading Twitter Boosts its Social TV Arsenal with Trendrr Acquisition
By
Rob ScottAugust 30, 2013
Ericsson has published its latest consumer insight summary report, “TV and Media: Identifying the Needs of Tomorrow’s Video Consumers.” The ConsumerLab surveyed more than 17,000 people worldwide and, not surprisingly, learned that an increasing number of viewers are turning to mobile devices for TV and video. The report suggests that service providers have an opportunity to create new aggregate services that will help alleviate the complexity for users that has resulted from abundance of choice. Continue reading New Ericsson Report Examines Consumer Video and TV Habits
By
Phil LelyveldAugust 29, 2013
I recently spent an hour with Richard Raddon, co-founder of ZEFR (formerly MovieClips), a Venice, California company that is “connecting fans and franchises for the good of all.” MovieClips was co-founded by Raddon and Zach James about three years ago. The company developed proprietary technology that allowed them to identify content on YouTube. When MovieClips became ZEFR, it shifted its focus to help studios, sports, TV and music videos collect and monetize postings on YouTube. Continue reading ZEFR Helps Content Creators Reach Their Hidden Audience
By
Rob ScottAugust 29, 2013
Actor Kevin Spacey’s recent MacTaggart lecture at the Guardian Edinburgh International Television Festival is generating a great deal of media buzz while it is busy making the rounds in the tech and TV industries. During his speech, the Academy Award winner discusses how Netflix and other companies are disrupting the traditional network and cable TV models. Spacey suggests that viewers want more control and that adopting a new distribution model could actually help curb piracy. Continue reading Spacey Recommends TV Industry Give Viewers More Control
By
Rob ScottAugust 29, 2013
French video game developer Ubisoft is pushing for a more interactive television experience, one in which viewers have more control over what happens, similar to the control players have with games. As a new generation of game consoles get ready to hit the market, Ubisoft CEO Yves Guillemot hopes to join forces with Hollywood to help make this happen. Game developers say consumers have a growing appetite for new entertainment experiences. Continue reading Ubisoft CEO Envisions New Wave of Interactive Entertainment
By
Rob ScottAugust 28, 2013
A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices
By
Valerie SavranAugust 28, 2013
Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts
By
Rob ScottAugust 27, 2013
The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign
By
Valerie SavranAugust 26, 2013
Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners