Business Insider deputy editor Nicholas Carlson admits that he did not plan on watching this year’s Academy Awards ceremony until he logged in to Twitter and read the many comments about the red carpet. He then tuned in, compelled to be a part of the ongoing conversation. Twitter believes that this type of response will allow the company “to get in on the $70+ billion that Nielsen says is spent on TV advertising in the U.S. every year.” Continue reading Social Second Screens: Twitter Wants in to TV Ad Business

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

Intel Media is preparing to launch an Internet television service later this year. The group is looking to hire 60 additional people to its staff of more than 300, and could even build to more than 400 within the next six months, said spokesman Jon Carvill (the group had less than 100 staffers a year ago). The hiring spree underscores the chipmaker’s seriousness regarding the new venture. Continue reading Intel Media Group Staffing Up for New Internet TV Service

Verizon Communications wants to switch up the way things work in the pay TV industry. Presently, the provider pays fees in order to carry various TV channels, but the company is proposing to tie those fees directly to how many viewers actually watch the channels. Verizon, whose FiOS TV is the sixth-largest pay TV provider in the nation, has begun talks with several smaller media companies about the prospect. Continue reading Verizon Proposes to Pay for Channels Based on Audience

A new YouTube-funded channel called the Jash Network has launched from a group of comedy creators led by producer Daniel Kellison, edgy comedienne Sarah Silverman, indie star Michael Cera and entertainers Reggie Watts, Tim Heidecker and Eric Wareheim. YouTube executives approached Kellison to be part of an initiative that is spending several hundred million dollars to develop high-quality original content for the site. Continue reading New Hollywood Turns to YouTube with Original Content

In the battle to capitalize on the growing mobile content market, and the trend toward original online video, Amazon has commissioned a series of big-budget, Web-only shows — starring actors such as John Goodman and Bill Murray — in order to compete with Netflix and others for attention on smartphones, tablets and connected TVs. The company is producing at least 11 pilots to be made available starting this spring. Continue reading Viewers to Determine the Fate of Amazon Original Pilots

Online video continues to rise in popularity and online video advertising rates are falling. Prices for ads on top-tier sites in 2012 last year were down by 10 percent from 2011, according to estimates from video-ad company BrightRoll. And of the 39 billion videos viewed online in December, only 23 percent carried video ads, according to comScore. While there’s room for ad growth, there may not be enough money to go around. Continue reading Not Enough Money to Go Around for Online Video Ads?

CBS is the latest to join networks including NBC, ABC and TBS with a free full-length streaming app for its TV content. With the new iOS app for Apple devices, viewers can watch their favorite programming such as “NCIS” and “How I Met Your Mother” eight days after episodes premiere on TV, all in HD. Available now for the iPhone, iPad and iPod touch, the free app also includes second screen features. Continue reading CBS Launches Full Episode Streaming with Free iOS App

Redbox Instant by Verizon officially launched last week, opening to the public after a three-month-long closed beta test that drummed up interest from thousands of consumers, according to Redbox Instant CEO Shawn Strickland. He said the beta test period was a great learning opportunity for the company and the service, which offers subscribers access to 4,600 subscription titles and four DVD rentals for $8 a month. Continue reading Redbox Instant By Verizon Offers DVDs and Streaming

NBCUniversal executive VP Lauren Zalaznick spoke at South by Southwest on Tuesday about big picture issues the television industry faces in meeting the evolving tastes and needs of today’s wired consumers. During the Q&A with former CEO of CBS Interactive Quincy Smith, Zalaznick spoke about TV Everywhere authentication services and the second-screen — two digital areas currently in her strategy sights. Continue reading NBCU Exec Discusses TV Everywhere and Second Screens

After the the $99 Android-powered TV game console Ouya attracted more than 63,000 Kickstarter backers last year, many independent game developers are creating games for the device, including mobile developers who want to make the jump to televisions. The system will ship to initial backers on March 28, ahead of the public launch in June, and many developers are preparing to see their games on TVs for the first time. Continue reading New Ouya Game Console Attracts Independent Developers

With the growing popularity of streaming video and original Web content, the Internet is becoming a place of disruption for the TV industry. Amidst other signs, one is significant: Nielsen ratings standards will begin to include online streaming audiences in their metrics in the coming fall. And another report from Ooyala suggests a very real change is on its way for the TV and ad industries. Continue reading Advertisers Set Their Sights on Transition to Online Video

Online streaming companies are beginning to pursue primetime programming. Amazon is producing original content now; Netflix is following its successful “House of Cards” with four more original programs; Microsoft is working on programming for the Xbox gaming console; while AOL, Sony and Twitter are all likely to follow in these footsteps. Will these companies change the way we watch TV? Continue reading Original Online Content: TV Pilots Finding New Audiences

As TV audiences increasingly turn to online options for content discovery and consumption, audience-measuring firms such as Nielsen have made necessary adjustments regarding cross-platform analysis. The potential of the new metrics will be tested with Disney’s new Unified initiative in which ABC, ABC Family and ESPN will start using Nielsen’s Online Campaign Ratings to sell their ad inventory. Continue reading ABC Unified: Disney to Use Nielsen Cross-Platform Metrics

In an assessment that might surprise some, Bloomberg writes that the still-in-development Apple wristwatch-style device may prove to be more profitable than the company’s rumored television set. The global watch industry is expected to generate more than $60 billion in sales this year. While that’s smaller than the revenue generated in the TV industry, gross margins on watches are about 60 percent, according to analysis. Continue reading Apple Wristwatch Device Could Be More Profitable Than TV