The Consumer Technology Association (CTA) set “the global stage for innovation” in an all-digital format when CES 2021 opened its four-day run in January. The annual confab shaped up less as a showcase for breakthrough future technology and more as a bellwether for a world massively altered by the COVID-19 pandemic. This year, instead of key product trends to define our media and entertainment industry focus, the ETC@USC team emphasized four dynamics to drive much of the discussion: Adaptation, Change, Snapback and Opportunity. For an examination of these themes, ETC’s CES report is now available online. Continue reading ETC Publishes its Perspective on Consumer Electronics Show

France has pioneered a new “repairability index” for all electronic devices sold in that country. The criteria for the final score include how easy it is to take the device apart, availability of spare parts and technical documentation. The index will be implemented, with fines for non-compliance, beginning next year. This move is part of France’s stated goal to fight planned obsolescence, as manufacturers intentionally create products that need to be replaced frequently. Fighting such obsolescence reduces waste and France’s effort may serve as a model for other countries. Continue reading France Establishes Repairability Index for Electronic Devices

The demand for upgraded televisions and streaming content has increased significantly during the coronavirus pandemic. Nielsen reports that streaming services currently account for a quarter of all TV viewing in North America and, according to CES producer the Consumer Technology Association (CTA), consumers upgrading their TVs led to a shipment record for 2020, a trend expected to continue this year. In addition, an Ampere study indicates that the average U.S. household subscribes to four streaming services. CES 2021 showcased a compelling array of TVs and related tech, including 8K, QNED, MicroLED, MiniLED, NanoCell TVs, ATSC 3.0 (NextGen TV), Filmmaker Mode, transparent displays, enhanced game support and more. Continue reading CES: TV Technologies Takes Center Stage at Annual Confab

Sony announced during CES 2021 that its new line of Bravia XR television sets would provide consumers with the Bravia Core platform for streaming select movies from Sony Pictures Entertainment. The company indicates that its Pure Stream tech enables “near lossless” ultra high-def Blu-ray Disc quality. The Bravia Core platform comes pre-loaded on new Bravia XR models including Sony’s 8K LED, OLED and 4K LED models. Access to film titles is based on a type of voucher system in which customers are given credits depending on which Bravia XR model is purchased. Continue reading CES: Sony Integrates Movie Streaming to Promote Bravia TVs

LG Display demonstrated “the world’s first” 48-inch, bendable, 4K gaming monitor during CES 2021. According to LG, the monitor’s thin OLED screen features a curvature radius that allows it to bend up to 1,000 mm without impacting the display’s functionality. The company’s Bendable CSO (Cinematic Sound OLED) display is designed to serve as a traditional flat screen for watching television and easily convert to a curved screen for a more immersive gaming experience. The display also includes tech that enables it to vibrate and create sound without speakers. Continue reading CES: LG Presents 48-Inch ‘Bendable’ OLED Gaming Monitor

Samsung debuted MicroLED TVs during last week’s virtual CES 2021, all offering 4K resolution, in fixed sizes of 110-inches, 99-inches and 88-inches, with the 110-inch version priced at $156,000. That compares to the launch at last year’s CES of the 292-inch MicroLED TV, made up of individual modules and custom-installed. In comparison, Samsung’s 98-inch 8K TV, which uses LCD-based QLED display, is priced at $60,000. MicroLED, the first new screen technology in 10 years, is closer to OLED than LCD and is said to feature improved contrast and response time. Continue reading CES: Samsung’s New MicroLED TVs Offer Improved Contrast

During CES 2021, LG Display showcased its latest OLED display: a 55-inch screen with 40 percent transparency, up from past transparent LCDs that only reached 10 percent transparency. This OLED display, with built-in Sound Solution technology speakers embedded in the frame, is intended to be placed at the foot of a bed where it can rise up — partially or fully — to show videos while still enabling a view of what’s on the other side. LG is positioning the set as a smart home device, although the company believes the technology has numerous public applications as a next-gen display. Continue reading CES: LG Unveils Transparent OLED Screen for Smart Homes

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

Just prior to CES 2021, LG Electronics stated it spent $80 million to take a 60 percent stake in Alphonso, an advertising technology, data and measurement company, to advance its aim of building a streaming-TV advertising business. LG is buying out Manifest Investment Partners and other existing Alphonso investors. Founders, current and former employees and “various advisers” will hold onto the remaining shares. The company, which had a pre-money valuation of about $125 million, has raised $6.3 million thus far. Continue reading LG’s Major Stake in Alphonso Boosts Its Streaming Ad Goals

The sprawl of CES, typically measured in millions of square feet of exhibit space, multiple venues, and hundreds of thousands of attendees, now spans the globe as the Consumer Technology Association (CTA) sets “the global stage for innovation” in an all-digital format when it opens its four-day run on January 11. However dispersed, CES Week will still be the focal point for the consumer technology sector and trends will emerge, even if news and product announcements will originate from both CES events and individual company presentations. Continue reading All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

The Wi-Fi Alliance began its Wi-Fi 6E certification program for devices built to transmit signals on the newly launched 6GHz band. Introduced just before CES 2021, the program comes in time to certify next-generation devices that can take advantage of the fastest speeds ever available with Wi-Fi. Wi-Fi 6, which began its rollout in 2019, adds access to the 6GHz band after the Federal Communications Commission voted unanimously to open it for unlicensed use. Until now, Wi-Fi use has relied on 2.4GHz and 5GHz bands. Continue reading Wi-Fi 6E Certification Program Paves the Way for New Devices

Days before CES 2021 opens, South Korean tech company LG Electronics introduced its first-ever LG QNED TV, which marks a significant improvement in brightness and contrast. The LCD (liquid crystal display) TV uses ultra-small LEDs as the backlight; these LEDs are one-tenth the size of those used in its previous LCD TVs, which provide a much brighter picture because more of them can be bunched into a single area. The 86-inch LG QNED TV model, which offers 8K resolution, contains 30,000 LEDs as backlight. Continue reading LG Electronics Unveils Mini LED QNED TV Ahead of CES 2021

Oracle has uncovered a significant fraud involving advertising on streaming platforms. Dubbed StreamScam, Oracle Data Cloud found that the fraud leverages flaws in ad serving technology and the supply chain to trick advertisers into paying for ads never seen by viewers on real devices and apps. Oracle Data Cloud chief product officer Derek Wise puts the damage at $14.5 million over the last four months, based on an estimated average cost of $20 per one thousand consumer impressions in OTT viewing. Continue reading Oracle Reveals Advertising Fraud on Streaming TV Platforms

Fox Corporation joined USC students via Zoom for the fourth installment of ETC@USC’s Executive Coffee with… series. Sixteen graduate students from the Marshall School of Business and the Iovine and Young Academy, many preparing to work in entertainment, shared their views on the future of media with Michael Park, VP of digital marketing for Fox Corporation. The discussion topic for the October 14 session was “What is the future of streaming entertainment, TV consumption, marketing, advertising and revenue models?” Continue reading ETC Executive Coffee: A Discussion with Michael Park of Fox

Nielsen will debut a new TV ratings system beginning in Q4 of 2022 that will incorporate digital viewing, including streaming TV, into its metrics of current traditional TV audiences. In 2021, it will preview the new data with existing ratings. Nielsen will need the approval of the TV networks and tech companies and hopes to gain ad seller and buyer support by the start of the fall 2024 TV season. Nielsen will also need to integrate its new metrics across platforms and data sources to ensure reliably comparable information. Continue reading Nielsen to Introduce New TV Ratings That Include Streaming