To create space for 5G in the mid-band spectrum, the Federal Communications Commission (FCC) plans to reallocate a block of 2.5GHz spectrum once reserved for educational TV and put it on the auction block. The reallocation vote is scheduled for July 10, with the auction planned for some time next year. Mid-band spectrum, also called sub-6GHz frequencies, delivers slower rates but better penetrates buildings and travels faster than millimeter wave signals. Crowdsourced network coverage service Opensignal quantified 5G speeds in South Korea. Continue reading FCC Plans to Reallocate Educational TV Spectrum For 5G

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

According to Deloitte’s 13th annual digital media trends survey, more millennials in the U.S. currently subscribe to a game service than to a traditional pay TV service. Approximately 53 percent of those born 1983-1996 pay for gaming services, while 51 percent from the same age group pay for television. Last year, Deloitte found that 44 percent of U.S. millennials had paid subscriptions for video games and 52 percent for television. Results of the latest survey were revealed as new game services from the likes of Apple, Google, Microsoft, Ubisoft and others have recently debuted or are planned to launch soon. Continue reading Deloitte: More Millennials Subscribe to Games Than Pay TV

Hulu, which recently revealed that it has 28 million customer accounts, has provided additional details on its subscribers. The streaming video service offers an ad-free $11.99 per month tier, but the majority of its users pay $5.99 per month for the ad-supported plan. Hulu claims 82 million total viewers (2.9 viewers per account), of which 70 percent pay for the ad-supported plan. The company generated nearly $1.5 billion in ad revenue last year. Since advertising is vital to keeping its subscribers, Hulu strives to present ads via viewer-friendly models. Continue reading Majority of Hulu Subscribers Opt For the Ad-Supported Plan

New York-based cable provider Altice USA is planning to compete in the crowded wireless market by launching a new mobile service that offers consumers unlimited data at a $20-$30 monthly price point per phone, according to individuals familiar with the plans. Employees will test the new service, likely to be named Altice Mobile, in the coming weeks, with plans for a summer launch. The company will be joining cable rivals Charter and Comcast in offering wireless deals to subscribers. Cable providers are hoping that offering wireless service will discourage their customers from cord-cutting. Continue reading Cable Providers Hope Wireless Deals Will Curb Cord-Cutting

Chinese TV manufacturer Hisense just unveiled its ULED XD television, with plans to offer high-end technology at a lower-than-typical price. According to the company’s director of product management Chris Porter, the company puts 5 percent of profits every year into R&D, which has allowed it to develop the set’s proprietary technology — some of which has never been released in the U.S. market. At CES 2019, Hisense showed off the ULED XD, which is essentially comprised of two connected 4K LCD panels, and a proprietary chipset that reportedly offers exceptional deep blacks. Continue reading Hisense’s ULED XD TV Aims to Compete with OLED Tech

Sony Interactive Entertainment (SIE) has launched PlayStation Productions to transform the company’s 100+ video games into film and television projects. The production company, headed by Asad Qizilbash, is at work on its first projects on Sony Pictures’ Culver City lot. SIE Worldwide Studios chair Shawn Layden, who also oversees the new production company, noted that, with 25 years developing games, the company believes “now is a good time to look at other media opportunities across streaming or film or television.” Continue reading Sony Unit to Produce Movies, TV Shows Based on Games

Back in January, Amazon announced that its Fire TV streaming platform had more than 30 million users. Today, Fire TV has grown to more than 34 million active users, according to an announcement made by Amazon this week during a panel titled ‘The Battle for Your Living Room: Sticks, Boxes, and Smart TV Platforms’ at The Pay TV Show in Denver. This indicates that Amazon’s lead over rival streaming platform Roku is widening. Roku grew to 29.1 million active users per its latest earnings report from this month.

Continue reading Amazon Fire TV Widens Its Lead at 34 Million Active Users

Comcast, which owns roughly one-third of Hulu, has agreed to sell its stake in the streaming video service to Disney. The deal calls for Comcast to sell its interest for Hulu’s fair market value no earlier than 2024. The Hulu joint venture launched nearly 12 years ago with the goal of providing a legal platform for television content that would serve as an alternative to YouTube and pirate sites. The platform has since become a major Netflix competitor. Disney’s share increased with its recent $71.3 billion purchase of 21st Century Fox’s movie and TV studios. AT&T, which picked up 9.5 percent of Hulu with its $85 billion deal for Time Warner, recently sold back its share to Hulu for $1.43 billion. Continue reading Disney Finalizes Deal with Comcast to Take Control of Hulu

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

On the heels of a controversial quarter, YouTube chief executive Susan Wojcicki sent a newsletter to YouTube users and creators announcing that half of all featured videos on the site’s trending tab will come from YouTube itself. This assurance is meant to alleviate worries from some of YouTube’s most popular content creators who have concerns over copyright challenges, advertising policies, and video monetization, particularly related to YouTube’s favoring of more traditional content (movie trailers, TV clips) on its trending tab.

Continue reading YouTube Aims For Trending Videos to Come From Own Site

For the first time ever, the MTV Video Music Awards will take place in Newark, New Jersey. With the new location comes a new video strategy courtesy of a partnership with Twitter, announced at the social media company’s Digital Content NewFronts event on Monday. When viewers tune into the VMAs in late August of this year, they’ll be greeted by the Stan Cam — a live and interactive viewing experience through which they can vote on the feeds they most want to see, giving them access to celebrities and behind-the-scenes footage. Continue reading MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

As the world’s largest retailer, Walmart is known for selling many things, including TVs. However, it’s not typically known for what consumers watch on those TVs. That could soon change. This week, Walmart will unveil a sampling of a new slate of original programming to advertisers in New York with the goal of driving viewership to its Vudu streaming service. Unlike other streaming giants like Netflix and Amazon, Walmart doesn’t plan to sell subscriptions. Instead, it wants to use shows to advertise products directly.

Continue reading Walmart Plans to Launch Original Content For Vudu Service