At CES on Monday, Comcast unveiled Universal Ads, an advertising platform aimed at being an “easy button” for small- and medium-sized businesses to buy ad time on traditional TV’s streaming businesses, with the goal of luring them away from social media and digital outlets. In addition to Comcast’s own NBCUniversal, additional partners include DirecTV, Fox Corporation, Paramount, Roku, TelevisaUnivision and Warner Bros. Discovery. CNBC Senior Media & Tech Correspondent Julia Boorstin moderated a panel with Comcast and some major partners who explained why they signed on to the new platform. Continue reading CES: Comcast Debuts Universal Ads, Inks Media Partnerships

CES 2025 kicked off appropriately with a high-powered panel on AI’s impact in entertainment. Under the expert moderation of our friend, and former president of the Hollywood Professional Association, Seth Hallen, three of the industry’s most senior leaders spoke candidly about what the technology means to the industry: Samira Panah Bakhtiar (GM of Media and Entertainment, Games, and Sports at Amazon Web Services), Academy Award-winner Ed Ulbrich (Chief Content Officer and President of Production at Metaphysic), and Richard Kerris (GM of Media and Entertainment at Nvidia). Continue reading CES: Industry Leaders Highlight Transformative Potential of AI

At CES 2025’s opening session on Tech Trends, futurist Brian Comiskey, the Consumer Technology Association’s senior director of innovation and trends, forecasted record retail revenues of $537 billion in 2025, representing a growth in hardware, software and services. He also enumerated the growth of AI as a continuing trend. Fueling this record growth is the dominance of Gen Z, which he dubbed “the first true digital natives.” Comiskey noted, however, that the incoming government proposal to establish tariffs threaten U.S. purchasing power for technology products. Continue reading CES: CTA Futurist Predicts the Impact of Latest Tech Trends

Samsung Electronics has teamed with Google on a new spatial sound standard, Eclipsa Audio, that could emerge as a free alternative to Dolby Atmos. On display at CES 2025 in Las Vegas this week, the format is rolling out across Samsung’s line of 2025 TVs and soundbars, and Google will support it on the content side by enabling Eclipsa 3D audio on some YouTube videos this year. Samsung has been a notable holdout on Dolby Vision HDR embracing instead the competing HDR10+. Now the South Korean electronics giant seems to be staking out its own turf in 3D audio, advocating for open source. Continue reading CES: Samsung and Google Team on Spatial Audio Standard

Artist-led generative AI film and animation studio Asteria has joined with AI research startup Moonvalley to create Marey, “the entertainment industry’s first clean foundational AI model.” Trained exclusively on “ethically sourced data” owned by Asteria, Marey is named after the French physiologist who helped put the “motion” in motion pictures, Étienne-Jules Marey. Asteria says Marey is being trained for a 2025 debut targeting major Hollywood productions with a pitch that says it has not and will not rely on scraped data, something Big Tech competitors have taken heat on. Continue reading Asteria and Moonvalley Team Up on Ethical AI for Hollywood

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

Subscription-free streaming platform Plex — which features more than 600 channels, movies and TV shows — has redesigned its user interface to emphasize discovery and personalization. The new look is available in preview on mobile, with a public rollout planned in the weeks to come. “For personal media pros, we’ve centralized media libraries into a dedicated tab,” explains Plex, noting it’s added an option to save favorite libraries and quickly access power-user features. The Watchlist now has a dedicated spot in the navigation bar. Customers are using Plex to “find any title, anytime,” then linking it across services or adding it to the Watchlist. Continue reading Free Streaming Video Platform Plex Redesigns User Interface

DirecTV has abandoned its proposed merger with Dish Network after EchoStar bondholders with $10.7 billion of debt in Dish and its DBS subsidiary rejected an exchange provision, dooming a deal that would have created the largest pay-TV service in the U.S. EchoStar announced it respects the decision and will continue to operate its own pay-TV brands. While DirecTV still believes the merger “would have benefitted all stakeholders,” it deemed the exchange necessary to protect its balance sheet operational flexibility, DirecTV CEO Bill Morrow explained. Continue reading DirecTV Terminates Deal to Merge with Rival EchoStar’s Dish

Promise is a new entertainment studio launched around the potential of generative AI. The Los Angeles-based startup is developing a multiyear slate of films, TV shows and media in “new formats.” With funding led by Peter Chernin’s North Road Company and Andreessen Horowitz, Promise vows to set “a new standard for high-quality storytelling enabled by AI.” The firm is also working on new tools to optimize the generative workflow. The first product, MUSE, “integrates the latest GenAI technology throughout the creative process in a streamlined, collaborative, and secure production environment.” Continue reading Promise Is an Entertainment Studio Built Around Generative AI

After more than a decade, Apple has released Final Cut Pro 11, its first major update to the non-linear editing app. New features include AI-powered masking, spatial video editing for projects destined for the Apple Vision Pro and the ability to generate captions directly in the timeline, as well as some general workflow improvements. Final Cut Pro 11 is free for current users while newbies will pay $299 for a one-time purchase. Improvements have also been made to Final Cut Pro for iPad and Final Cut Camera, adding new creative options across Mac, iPad and iPhone. Continue reading Apple Final Cut Pro 11 Adds AI Features Powered by M Chips

AI is apparently whetting appetites for more than creative exploration. Yum Brands, which owns Taco Bell, KFC and Pizza Hut, says its new AI-driven marketing campaigns are driving more customers into stores, increasing purchases and reducing churn. Trials with “personalized marketing campaigns” that leverage artificial intelligence to produce are leading to strong results, according to the company. Meanwhile, Coca-Cola has revamped its circa 1995 “Holidays Are Coming” TV ad with the help of artificial intelligence and production studio Secret Level, though the critical and customer reaction to that has reportedly been mixed. Continue reading Small to Super-Sized Businesses Are Getting a Boost from AI

The Walt Disney Company’s revenue rose to $91.4 billion for its fiscal year 2024, which ended September 28, a 2.8 percent increase from 2023. For the fourth quarter, revenue rose 6 percent to $22.6 billion, in line with analysts’ expectations. Company-wide, net profit climbed 74 percent in Q4, to $460 million, thanks largely to the strength of the streaming and theatrical film units. Improvements in the Disney+, Hulu and ESPN+ businesses marked the streaming sector’s second consecutive quarterly profit. Net profit for the year was a tick under $5 billion, up a whopping 111 percent from 2023. The results sent Disney shares up 6.2 percent on Thursday. Continue reading Disney Ends Fiscal Q4 Strong Thanks to Movies and Streaming

TiVo owner Xperi is gearing up for the launch of TiVo OS-powered smart TVs in the U.S., with production beginning as soon as this month. The company revealed that a U.S. manufacturing partner will enter production sometime in November, with another partner expected to do the same shortly after. Xperi expects to achieve its target goal of at least two million TiVo OS smart TVs on shelves by year’s end, which is about double what is currently available. However, the company addressed shipment delays that could push monetization expectations to 2025. Xperi is projecting seven million TiVo OS smart TVs will enter the global market by the end of next year. Continue reading Xperi Plans Launch of TiVo OS Smart TVs by End of This Year

Comcast Technology Solutions (CTS) announced the availability of its next-gen Cloud TV platform designed for global broadcasters and video service providers. Cloud TV provides companies with a system for delivering a multi-platform TV experience across broadcast and OTT via the cloud. The company promises a streamlined experience that will help broadcasters, content owners and distributors “limit costs, reduce duplicative efforts, and monetize more effectively.” In addition to tools for transcoding, content processing, distribution, and managing metadata, Cloud TV also addresses areas such as advertising, subscriptions and analytics. Continue reading Comcast Announces Its Next-Generation Cloud TV Platform

Amazon Prime Video has begun offering X-Ray Recaps, summaries of favorite TV shows that catch you up without risk of spoilers. The generative AI-powered feature can create snapshots of any requested view — episodes, pieces of episodes or full seasons of TV shows. “Whether you’re a few minutes into a new episode, halfway through a season” or took a break to get popcorn and need a quick refresher, X-Ray Recaps will catch you up “personalized down to the exact minute of where you are watching,” according to Amazon, which assures “guardrails are applied” to ensure the generation of spoiler-free summaries. Continue reading Amazon Prime Video Offers AI-Powered Recaps of TV Shows