NBCUniversal is hoping to kickstart NextGen TV by rolling out a more personalized, hyperlocal viewing experience using ATSC 3.0 in four owned and operated stations in New York, Los Angeles, Philadelphia and Miami. The new service features extra video content and, for advertisers, hyper-targeted buy-in opportunities, dynamic ad-insertions and improved “real-time” audience measurement, the company said at the NAB Show in Las Vegas. NBCU says there are plans to expand NextGen outreach to additional NBC and Telemundo stations in the months ahead, and it will likely feature in NBC’s Paris Olympics summer telecast. Continue reading NBCUniversal Rolls Out NextGen ATSC 3.0 TV in Four Markets

The Motion Picture Association is stepping up its anti-piracy efforts to counter the increasingly sophisticated operations of global intellectual property thieves. The gauntlet was laid down by MPA Chairman and CEO Charles Rivkin in an address at CinemaCon 2024, where he said the offenders “aren’t teenagers playing an elaborate prank,” but are “real-life mobsters, organized crime syndicates,” responsible for the loss of more than $1 billion at the domestic box office. Rivkin — formerly U.S. Assistant Secretary of State for economic and business affairs — said he will “work with Congress to enact judicial site-blocking legislation here in the United States.” Continue reading MPA Plans to Enlist Congress in Its Fight Against Movie Piracy

Roku has applied for a patent on technology that is said to be able to display ads over any device plugged into your television. According to reports, the patent application describes a system that interacts with devices connected to TVs via HDMI, which could include everything from cable boxes, DVD or Blu-ray players, game consoles, PCs or other video-streaming devices. The patent, filed by Roku in August 2023, was published three months later, but still hasn’t been granted. The idea is to have even more ways to display ads when consumers aren’t actively streaming content. Roku already does so on its screensaver and home screen. Continue reading Roku Unveils Tech to Show Ads on All TV Connected Devices

AMC Networks revealed it plans to offer ad-supported versions of all of its streaming services for the 2024-2025 upfront market, as it makes a broader play to provide brands a pathway into each of the company’s video platforms. Concurrent to opening the networks to ads, the company will be offering consumers cost effective bundling options around those niche services in lieu of an umbrella AMC+ plan. AMC is rolling out the changes this week at the 2024-25 Upfronts in New York, where it is also emphasizing an increased horror content quotient. Continue reading AMC Plans to Feature New Ad-Supported Streaming Services

Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal

Google is beginning to extend YouTube TV’s multiview functionality to mobile platforms, with iPhones and iPads added in time for March Madness and Android coming in the months ahead. During early access, some users will see an option to simultaneously watch up to four different, though pre-selected, streams in their “Top Picks for You” section. After selecting multiview, viewers will be able to toggle audio and captioning between streams and can jump in and out of a particular game’s full screen view. YouTube TV announced multiview last month “on all devices that support multiview.” Continue reading YouTube TV Begins Offering Multiview for iPhones and iPads

Nikon, the Japanese company best known for still cameras, is vaulting into the mainstream of professional moving images with its acquisition of California-based RED Digital Cinema. RED cameras popular among filmmakers and other creators include the RED ONE 4K and V-RAPTOR [X] series. The company also invented the REDCODE RAW compression technology. On closing, RED will become a wholly-owned subsidiary of Nikon, which plans to merge “Nikon’s expertise in product development” with “RED’s knowledge in cinema cameras, including unique image compression technology and color science.” Continue reading Nikon to Enter Cinema Camera Business with RED Acquisition

CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded AI, vehicle tech, digital health, screens and XR, and numerous policy and regulation topics. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Continue reading ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

Comcast ad tech company FreeWheel is launching a programmatic solution it says will change the way marketers implement their TV ad buying. Called Allocation Module, it is rolling out ahead of the 2024 Upfronts and NewFronts. Central to the new solution is what FreeWheel says is its ability to give marketers more control over their ad spending across various ad channels after it’s been committed. FreeWheel’s Allocation Module “offers demand-side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients’ ad spend commitments,” the company says. Continue reading FreeWheel Adds Programmatic Ad Buying in Time for Upfronts

Ad tech platform Vibe has raised $22.5 million in a Series A funding round led by venture firm Singular. Vibe plans to use the funds to “continue building a more efficient streaming TV advertising ecosystem and become the No. 1 connected TV ad resource for small and midsize businesses,” or SMBs. Vibe, which calls itself the “Google Ads of streaming,” says its technology “radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.” Continue reading Ad Firm Vibe Looks to Serve as the ‘Google Ads of Streaming’

Motorola and Lenovo have teamed up on Smart Connect, a Windows 11 app that aims to make moving between devices and sharing content across digital ecosystems a seamless experience. The software solution is designed to make workflows “uninterrupted,” a goal of busy multitaskers. “Smart Connect eliminates disruptions when transitioning between compatible devices by seamlessly connecting core devices like phones, tablets and PCs,” the companies said, explaining it will allow users to “easily amplify everything displayed on their phones onto a bigger screen.” For example, games, movies and TV shows can be moved from phones to TVs. Continue reading MWC: Motorola and Lenovo Demonstrate Smart Connect App

The NFL playoffs coupled with heavy streaming and the return of scripted broadcast programming sent January television viewership to a four-year high, according to Nielsen’s The Gauge, which charted a 1.4 percent viewership increase year-over-year — described as noteworthy in a month in which the NFL playoffs typically drive viewership higher. January 2024 included three of the top 10 highest-viewership TV days since The Gauge debuted in May 2021. YouTube continued its streaming dominance for the twelfth consecutive month, with 8.6 percent of January TV streaming viewership, according to The Gauge. Netflix was number two at 7.9 percent. Continue reading Nielsen: TV Viewership Hits Four-Year High Led by YouTube

Walmart is acquiring Vizio in a deal valued at $2.3 billion. The retail giant is following a template established by Amazon by expanding into entertainment media and connected TV advertising. The majority of Vizio’s growth from the last five years has come from ads on its WatchFree+ platform, which offers more than 260 channels, Walmart said touting a deal point. Vizio’s primary business is manufacturing value-priced TV sets. It also makes soundbars. The deal will instantly vault Walmart into a mix of players including Amazon, Roku, Samsung Ads and Google’s YouTube. Continue reading Walmart Bolsters Advertising Business with Vizio Acquisition

In his annual letter about the state of YouTube, CEO Neal Mohan shared that YouTube TV has passed 8 million subscribers in seven years. Mohan also revealed that YouTube viewers watch a daily average of 1 billion hours of the 19-year-old streaming video platform on a TV screen. With more than 3 million channels in the YouTube Partner Program, the platform has in the past three years paid over $70 billion to creators, artists and media companies. Now, as YouTube integrates AI, Mohan envisions developing “entirely new ways of empowering creative expression, managing rights, and driving revenue.” Continue reading Milestone: YouTube TV Surpasses 8 Million Global Subscribers

As the number of free ad-supported streaming TV channels continues to grow, FAST services are outperforming more traditional linear television and CTV when it comes to capturing and keeping consumer attention, according to two separate studies — one from Samsung, the other from Vizio. Samsung Ads’ report, “Decoding FAST: A Comprehensive Guide to the Free Ad-Supported Streaming Landscape,” reveals that the number of FAST services — among them Fox’s Tubi, The Roku Channel, Paramount’s Pluto TV, Vizio’s WatchFree+ and Samsung TV Plus — has tripled in the past four years, as consumption has grown. Continue reading Consumers More Attentive to FAST Channels Than Linear TV