Eight months after launching YouTube TV on smartphones, the company now has an app for smart TVs, set-top boxes, and game consoles, all of which will work with a remote. The idea, says YouTube, is that this TV service will successfully ape the traditional TV experience even as it has a native Internet feel. The focus on live TV will give the viewer something to watch immediately. Instead of icons, the user can browse through content until she finds something she wants to watch — and then start over again if she’s bored. Continue reading YouTube Aims to Deliver TV Everywhere With Smart TV App

Nielsen is introducing “smart TV viewership data from Gracenote,” reports TechCrunch, so that “advertisers using the Nielsen Marketing Cloud will be able to take advantage of detailed, real-time information about who was watching what.” Nielsen exec Kelly Abcarian said the goal is to deliver “person-level television data” to digital marketing and “bring the scale to a whole new level.” This will enable advertisers to target consumers who watched a TV spot by following up with a direct response mobile ad. Nielsen has expanded its ad targeting and digital ad business efforts with the purchase of eXelate in 2015 and Gracenote earlier this year. Gracenote’s Video Automatic Content Recognition tech can be found in 27 million smart TVs today. Continue reading Nielsen Expands Marketing Cloud With Gracenote’s TV Data

On Thanksgiving Day, sports fans watching football on FOX Sports will be treated to six-second commercials, which will take over the screen between plays, leaving the game in a small box on the side. Fox Networks Group first tested the six-second spot in August and, more recently, has aired them during the Major League Baseball World Series. The National Football League is embracing the six-second ad model as a way to cut down on time spent on commercials as well as make them less disruptive. Continue reading FOX to Air Six-Second Ads During Thanksgiving Day Football

Waiting for a video to buffer may become an annoyance of the past. Researchers at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) are working on streaming algorithms that use AI to improve load rates and, thus, reduce buffering. Dubbed Pensieve, the new technology relies on machine learning to navigate the often-chaotic and ever-changing conditions of networks in real-time, based on a system of rewards (when the video loads smoothly) and penalties (when it’s interrupted). Meanwhile, Netflix is working on its own AI solution to address buffering. Continue reading MIT and Netflix Testing AI-Based Algorithms to Curb Buffering

“Rotten Tomatoes See It/Skip It” is a new show scheduled to debut on Facebook’s Watch video platform on November 1. New episodes will be available every Thursday for viewing via “Facebook’s Watch tab on mobile, desktop and connected-TV apps,” reports Variety. Film critic Jacqueline Coley and entertainment commentator Segun Oduolowu will host the series, debating topics about pop culture, movies and TV shows while fielding comments from Facebook users. Episodes will also feature new Tomatometer scores for movies and TV shows. Continue reading Rotten Tomatoes Brings Film & TV Debate Series to Facebook

Roku has taken an important step in its long-time efforts to evolve from a hardware-based to a services-based model. Although the company will not comment, sources say that Roku is preparing to begin streaming videos on third-party devices from rivals Apple and Google. Those same sources say that the initial efforts will likely focus on mobile devices. Most consumers still think of Roku as a hardware company, but Roku recently began licensing its operating system to TV manufacturers and making money on advertising. Continue reading Roku May Be Prepping to Stream Video on Third-Party Devices

AT&T’s DirecTV is preparing to launch a new TV set-top box based on Google’s Android TV platform. A new FCC filing reveals that the satellite TV company is trying its hand at over-the-top streaming, with the model  number C71KW-400 set-top box, described as the “AT&T/DirecTV Wireless 4K OTT Client.” The accompanying user manual, which defines OTT as delivering video via the Internet to user-connected devices, notes that the device will not be able to interact with DirecTV’s current Genie hardware. Continue reading AT&T to Roll Out New Android TV-Based Set-Top Box for OTT

The FCC plans to change rules regarding local media ownership, claiming the 42-year old rules are now outdated. FCC chair Ajit Pai revealed yesterday during a congressional hearing that there will be a vote next month to loosen current rules that prevent companies from owning a newspaper and a broadcast station within the same market. The rules originally intended to guarantee diversity of expression while aiming to curb undue influence over public opinion by an individual or single company. Democratic lawmakers voiced opposition during the hearing, but Pai defended the proposed plan and other recent deregulatory moves. Continue reading FCC Reveals Plan to Roll Back Local Media Ownership Rules

Ericsson’s eighth annual ConsumerLab TV and Media study finds that massive television growth and a shift in platforms will bring linear and VOD viewing to nearly equal levels in three years, while 50 percent of viewing will occur via mobile screens (smartphones, tablets and laptops). About half of the mobile viewing is expected to take place via smartphones. The jump in mobile viewing marks an 85 percent increase since 2010. Ericsson ConsumerLab forecasts continued growth of on-demand viewing through 2020, at which point 1 in 3 consumers will also be VR users. Continue reading Ericsson Predicts Half of TV Viewing Will Be Mobile by 2020

Nielsen has begun collecting Netflix viewership data via audio recognition software in 44,000 U.S. households, part of its planned initiative to measure TV audiences of subscription video on-demand services. So far, A&E Networks, Disney ABC Television Group, Lionsgate, NBCUniversal and Warner Bros. have subscribed to the service. Nielsen clients can opt to release the data publicly. By adding SVOD measurements, Nielsen continues efforts to capture viewing behaviors that have changed with the emergence of mobile and streaming video.  Continue reading Nielsen Begins to Measure Audience Data of SVOD Services

In pursuit of a piece of the $72 billion U.S. TV advertising market, Google has its first big win in getting TV and video companies to embrace its video ad tech software. The company inked a partnership with CBS to provide the technology to deliver ads for its latest original “Star Trek: Discovery” series, the main attraction for CBS All Access, its new streaming subscription service. The new deal is a hoped-for win-win for both Google and CBS, and a challenge to other ad tech systems. Google also debuted an ad buying software tool last spring. Continue reading Google Takes a Major Step in TV Ad Delivery With CBS Deal

According to the Consumer Technology Association, 170 million people (68 percent of U.S. adults) plan to purchase tech gifts this holiday shopping season. While the CTA’s annual report indicates tech spending is expected to only increase 1 percent to $96.8 billion during Q4, it still represents a new record following a strong 2016. “On the surface, it sounds pretty weak, but we saw 3.8 percent holiday growth in 2016,” said Steve Koenig, CTA’s senior director of market research. “That’s a tough act to follow. It’s hard to post 3 percent to 4 percent growth rates year after year.” Headphones, drones, VR headsets, 4K TVs, laptops and smartphones are among the products predicted to be top-sellers. Continue reading CTA: 170 Million to Purchase Tech Gifts This Holiday Season

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

Target announced that it is expanding its partnership with Google to cover a number of initiatives: consumers will be able to shop Target via Google Express home delivery (including by voice), Target’s REDcard payment card will be integrated into Google’s shopping platform, and new support for store pick-ups of purchases made through voice will be introduced. Amazon’s biggest rival Walmart announced in August that it would also team with Google for voice-based shopping efforts. The moves could help Google Home compete with Amazon’s Alexa-powered smart speakers. Continue reading Voice Shopping: Target Expands its Partnership With Google

According to new data from eMarketer, the average U.S. adult is expected to spend two more minutes each day consuming media than the average time per day last year, up two hours from a decade ago. The researcher estimates that adult consumers will average 12 hours and 1 minute per day with major media this year. This increase, not surprisingly, reflects a continued shift in consumer behavior toward multitasking, thanks in large part to mobile tech. The average American still spends the most time watching television (nearly four hours per day), while mobile continues its ascent (currently at three hours and 17 minutes per day). Continue reading Americans Spend Half of Their Media Day Consuming Digital