By
Rob ScottMarch 16, 2017
As part of Facebook’s strategy to expand its video business, the social network is looking to stream professional sporting events. Most recently, Facebook signed an agreement with Major League Soccer and Univision that will give the social platform exclusive, English-language streaming rights for a minimum of 22 regular season games in the U.S. The games will stream via Univision Deportes’ Facebook page, and the exclusive “Matchday Live” analysis shows produced by Major League Soccer will air on the MLS Facebook page. The first match-up is slated to stream this Saturday. Continue reading Facebook Signs Exclusive Streaming Deal with MLS, Univision
By
ETCentricMarch 16, 2017
Twitter and the National Lacrosse League are teaming up to introduce live-streaming via the popular social service. Through a two-year-deal, Twitter — which has rights deals with Major League Baseball and the National Hockey League, and streamed Thursday night NFL games last season — will become NLL’s exclusive live-streaming partner (NLL does not presently have a national TV broadcast deal). “Twitter will distribute a free live broadcast of one NLL game weekly (starting March 17), as well as playoff and Champion’s Cup games and highlights, on its platform for the 2017 and 2018 seasons,” reports Variety. “Games will also be simulcast on NLLTV.com, the league’s recently launched subscription-video site.” Continue reading Exclusive Live-Streaming Deal Brings Pro Lacrosse to Twitter
By
Rob ScottMarch 15, 2017
Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy
By
Rob ScottMarch 15, 2017
Vice Media will join other media companies in producing exclusive short-form content for Snapchat. The first Vice show to appear via the social and messaging app will be the eight-episode dating series “Hungry Hearts with Action Bronson,” to debut later this year. “The new show is the first of several Vice has planned for Snapchat,” reports TechCrunch. “Vice had already worked with Snapchat in the past, having been a global launch partner for Snapchat Discover back in 2015.” Snapchat already has deals with ABC, BBC, Discovery, NBC, Time and others to add original content to the platform. Notable content is currently provided by “Saturday Night Live,” “The Bachelor,” “The Tonight Show Starring Jimmy Fallon” and “The Voice.” Continue reading Vice Media Has Plans to Produce Original Shows for Snapchat
By
Rob ScottMarch 15, 2017
Sony’s cloud-based PlayStation Now service currently offers subscribers access to 483 PS3 titles for streaming via PS4 consoles and Windows PCs. The service is about to expand its offerings with support for a new platform. In the next few weeks, the company will launch a private test of PlayStation 4 games on PS Now (select subscribers will receive emailed invitations). This means that gamers will no longer need a PlayStation 4 to experience the platform’s games. According to Sony, additional details will be shared “as we get closer to launch.” Continue reading PlayStation Now Service to Support Streaming of PS4 Games
By
ETCentricMarch 13, 2017
Dish’s Sling TV is rolling out its new Cloud DVR to customers with Amazon devices through an early access program. The feature has been in private beta for Roku users since November. While one potential advantage of the cloud is never running out of storage space, “Sling TV isn’t offering infinite storage or even different storage capacities,” reports TechCrunch. “Instead, ‘First Look’ customers pay an extra $5 per month for up to 50 hours of storage, with no expiration on those programs. When capacity runs out, the oldest ‘watched’ recordings are removed first, to make room for others.” Sling TV’s Cloud DVR also allows users to record multiple programs simultaneously (although limited based on rights deals with broadcasters). Continue reading Sling TV Expands Cloud DVR Access in Early Access Program
By
ETCentricMarch 9, 2017
Time Warner properties Turner and Warner Bros. are planning the spring launch of a new subscription streaming service. Boomerang, which will run $5 per month or $40 per year, “will offer more than 5,000 animated titles from Hanna-Barbera, Looney Tunes and MGM,” notes The Hollywood Reporter. Franchises will “include Scooby-Doo, Tom & Jerry, The Jetsons and The Flintstones.” The streaming service will also serve as the exclusive outlet for new animated series and new episodes of iconic franchises. Boomerang will be powered by DramaFever tech, and “will be available online and on iOS and Android devices at launch,” explains THR. “It expects to add support for additional platforms, including set-top boxes, after the service starts running.” Continue reading Boomerang: Turner and Warner to Offer Streaming Animation
By
ETCentricMarch 8, 2017
WikiLeaks released thousands of documents yesterday that it claims detail methods used by the CIA “to break into smartphones, computers and even Internet-connected televisions,” reports The New York Times. According to WikiLeaks, the CIA and allied intelligence services bypassed encryption on messaging services including Signal, Telegram and WhatsApp. WikiLeaks also suggests that agencies can collect audio and messaging data from Android phones “before encryption is applied.” The Wall Street Journal notes that such activities, if actually taking place with consumer electronics, could fuel tensions between intelligence agencies and the tech industry, which has been concerned about customer privacy. Mobile devices are a major concern; NYT published an article detailing potential smartphone vulnerabilities. Continue reading WikiLeaks Claims of CIA Hacking Could Impact Tech Industry
By
ETCentricMarch 8, 2017
According to Leichtman Research Group’s latest on-demand study, more TV households in the U.S. now have Netflix (54 percent) than a digital video recorder (53 percent), marking a first for the streaming service. The study also found that 64 percent of households presently use SVOD services from Netflix, Amazon and/or Hulu. “In 2011, according to the research firm, 44 percent of TV households had a DVR and 28 percent had Netflix,” reports Variety. “About 23 percent of all adults in TV homes stream Netflix daily … compared with 6 percent who did in 2011. LRG president Bruce Leichtman noted that Netflix’s penetration is boosted by password sharing.” Continue reading Milestone: Netflix Service Surpasses DVR in U.S. Households
By
ETCentricMarch 8, 2017
Consumers interested in recording over-the-air TV shows without the need for a cable or satellite subscription can turn to recorders compatible with HDTV antennas such as TiVo’s Roamio OTA 1TB DVR. The $400 recorder (currently $370 on Amazon for a limited time) receives channels over an antenna rather than using a CableCARD. The device provides “access to streaming services and the TiVo interface,” notes Digital Trends, and “allows you to record four shows at once and up to 150 hours of HD programming.” You can beef up recording capacity with a TiVo-ready Netgear ReadyNAS or external hard drive. SkipMode allows for bypassing commercials, while QuickMode speeds through slow-moving recorded and buffered shows without audio distortion. Continue reading Cord Cutters Have Recording Options with TiVo Roamio OTA
By
Meghan CoyleMarch 7, 2017
Facebook is on the hunt for more TV-like original programming for the video tab in its mobile app. The company is looking for weekly shows no longer than 30 minutes per episode. Facebook isn’t interested in hard news content, but rather scripted and unscripted shows in subject areas including sports, science, pop culture, lifestyle, gaming and teens. Original programming would not only help keep users on the social media platform longer; it could also generate a significant amount of ad revenue. Continue reading Facebook Looking to Publish More Long-Form Original Series
By
ETCentricMarch 6, 2017
Jeffrey Katzenberg, who left DreamWorks Animation last summer, is launching WndrCo, a new media and tech venture that has already raised nearly $600 million. During a Q&A in New York with Hearst Magazines president David Carey, Katzenberg said he is interested in the next wave of television, which he sees as a mobile experience. He cited the roughly $200,000 per minute that Netflix spends on content and the less than $100 a minute needed to produce most YouTube content, suggesting there’s an opportunity that falls between the two approaches. “He said a few companies have been successful at producing mobile-oriented original video for a few thousand dollars per minute — citing Vice Media, BuzzFeed and AwesomenessTV,” reports Variety. Continue reading Katzenberg Envisions Next Wave of Entertainment for Mobile
By
Debra KaufmanMarch 3, 2017
In “The Human Race,” a short produced by visual effects house The Mill for Chevrolet, the automaker’s new 2017 Camaro ZL races a futuristic Chevy concept car, one driven by a racecar driver and the other by artificial intelligence. This short premiered at the Game Developers Conference to showcase how the car was created via real-time rendering, with the help of the Unreal game engine. Unreal maker Epic Games CTO Kim Libreri demonstrated how aspects of the movie could be changed in real-time, while it was playing. Continue reading Epic Games Demos Real-Time Effects for New Branded Short
By
Debra KaufmanMarch 1, 2017
Worldwide, people are watching more than 1 billion hours a day of YouTube videos, a number that threatens to topple the primacy of U.S. television viewing. That represents a 10-fold increase in YouTube viewership since 2012, said to be pegged, in part, to Google’s use of artificial intelligence to recommend videos. These personalized video line-ups keep people watching, and YouTube’s exponential growth of content — 400 hours of video uploaded each minute — means there’s always something new to watch. Continue reading At 1 Billion Video Hours Daily, YouTube May Topple TV Views
By
Debra KaufmanMarch 1, 2017
Aiming to improve digital advertising for the OTT market, BrightLine is partnering with Nielsen Marketing Cloud, with its 60,000 audience segments, to enable advertisers to better target their messages on connected TVs and over-the-top streaming devices. Hulu, Discovery Communications and Viacom already use BrightLine technology to add interactivity and personalization to linear ads for ordinary TVs. For example, on OTT devices, a user can click on a car ad to see related video content or access dealer information. Continue reading BrightLine, Nielsen Partnership Aims to Better Target OTT Ads