Viacom’s MTV is testing a new promotional approach by livestreaming its new true-crime docu-series, “Unlocking The Truth” on Facebook Live and YouTube at the same time the show debuts on cable TV this evening at 11:00 pm. Additionally, replays of the premiere will be made available on both platforms after the premiere airs. “But sorry, cord-cutters: Only the premiere of the eight-episode series will be available free without a pay-TV subscription,” notes Variety. The digital simulcast is “a different spin on the free sampling strategy TV networks have long used to gin up interest in a program.” Continue reading MTV to Simulcast Series Premiere on Facebook and YouTube

SNL Kagan forecasts that video revenue for U.S. cable operators will decrease 4.7 percent by 2026, despite higher monthly cable TV bills. Residential video revenue for “cable operators is projected to fall from $57.7 billion in 2016 to $55.0 billion annually in 2026, declining at a compound annual growth rate of 0.5 percent over the next 10 years,” reports Variety. While basic video subs are projected to fall from today’s 53 million to 45.4 million in 2026, there will be a 13 percent jump in broadband subs, representing $11 billion. Cable broadband subs are expected to reach 71 million by 2026, driving up revenue to $47.3 billion. Continue reading Cable TV Revenue to Decline, Broadband Subs on Upswing

NBC Olympics’ live streaming of the Summer Olympic games in Rio de Janeiro reached 1.05 billion minutes on Wednesday, marking the first time the milestone has been achieved for an Olympics. According to the press release, “live streaming via NBCOlympics.com and the NBC Sports app is up 232 percent from the equivalent day in London.” The day before, live streaming from Rio surpassed that for the entire London Games. “The 2016 Rio Olympics is the first in U.S. media history with primetime Olympic coverage on channels other than the primary broadcast network,” notes the release. “It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.” Continue reading NBC’s Live Streaming of Rio Olympics Tops 1 Billion Minutes

Next year is shaping up to see another record number of TV productions, mainly propelled by Netflix, Amazon and Hulu. According to FX Networks chief exec John Landgraf, who offered his predictions at the Television Critics Association summer press tour, networks will produce 500 original scripted shows in 2017, nearly 20 percent more than the 419 produced in 2015. As in past years, Landgraf warned of a glut of programming. He earlier coined the term “Peak TV,” suggesting the industry is producing content at a pace that is overwhelming critics and viewers. Continue reading FX Chief Warns of Runaway TV Production Fueled by Netflix

The Walt Disney Company just invested $1 billion for a 33 percent stake in BAMTech, Major League Baseball’s streaming division, with an option to buy “a controlling interest” in the future. BAMTech, which also handles streaming for HBO among other media entities, will be Disney’s partner in creating an ESPN subscription streaming service that will most likely debut by the end of the year, according to Disney chief executive Bob Iger, and offer baseball, hockey, tennis, cricket and college sports. Continue reading Disney, Major League Baseball Partner for Streaming Sports

Hulu is shutting down the free, ad-supported version of its service. The company announced it is transitioning to a subscription-only model following investments in more movies and TV shows. Hulu’s two subscription tiers include an ad-free plan for $11.99 per month and a limited-commercial offering for $7.99 per month. Hulu is also expanding its distribution deal with Yahoo by partnering on Yahoo View, a new ad-supported streaming site that will carry the five most recent episodes of series from Hulu co-owners ABC, FOX and NBC, eight days after their original broadcast. Continue reading Hulu Winds Down its Free Service, Partners on Yahoo TV Site

NBCUniversal has signed a multiyear deal with Snapchat to bring new programming based on its popular brand names to the app’s media hub. What the content will look like has not been specified, but will launch with “The Voice on Snapchat,” followed by weekly pop culture series from E! News, “The Rundown.” NBCU will rely on other popular franchises such as “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon” for additional programming. NBCU will not simply provide repurposed clips like it does on YouTube and Facebook, but will produce original content. Continue reading NBCU Signs Deal to Produce Original Programs for Snapchat

Apple is now working on a digital TV guide that shows what’s playing on video apps from HBO, Netflix, ESPN and others, so consumers don’t have to open individual apps to discover content. The TV guide will work on a range of Apple devices, including Apple TV and iPhones. Last year, Apple’s goal was to sell TV programs to consumers, with an interface to make it easy to find content. By focusing on the interface, Apple leaves the financial arrangement to programmers, distributors and consumers. Continue reading Apple’s New Plan for TV Ecosystem Influence is Digital Guide

The new version of Xbox One S launched with the ability to output high dynamic range to compatible TV sets. The move highlights the current competition between two different HDR standards: HDR10 and Dolby Vision. Xbox One S adopted the open standard HDR10 promoted by Samsung, Sony, Sharp, 20th Century Fox, Lionsgate and Paramount. Many content creators (Netflix and Amazon are two) and TV set manufacturers (Vizio, LG and Philips) are hedging their bets by offering content or hardware in both HDR standards. Continue reading With Xbox One S, Microsoft Is the Latest Supporter of HDR10

Consumers spent 4 percent more on movies, other content on discs and digital during Q2 2016 compared to the same period last year. According to DEG: The Digital Entertainment Group, disc sales increased 3 percent to $1.2 billion, including a 35 percent jump in Blu-ray Disc sales. Digital HD jumped 8.7 percent to $466 million. “Total consumer spending on home entertainment purchases is estimated at $1.67 billion for the three-month period that ended June 30, a healthy increase of 4.5 percent from $1.59 billion in the same period last year,” reports Variety. Ultra HD Blu-ray, which launched in March, could be a contributing factor. Continue reading After Consecutive Quarters of Decline, Disc Sales On Upswing

Time Warner announced it is investing $583 million for a 10 percent stake in Hulu, joining forces with existing owners Disney, 21st Century Fox and Comcast’s NBCUniversal. However, Time Warner does not plan to offer its television programming via the current version of Hulu’s video service, which features repeats of recently aired shows. Instead, the media giant will license its content for the new pay TV service that Hulu plans to launch in 2017. That means channels such as Cartoon Network, CNN, TBS, TNT and Turner Classic Movies would be available to viewers through the planned live TV service. Continue reading Time Warner Invests in Hulu with Plans to Join Pay TV Service

According to Multichannel News: “Dish Network and Comcast will be joining AT&T in offering access to NBCUniversal’s delayed 4K coverage of the Summer Olympics in Rio.” Comcast will provide content from Rio on demand via its Xfinity in UHD app for Samsung and LG smart TVs, while Dish will offer content on linear channel 146 and on VOD via the Hopper 3 DVR and 4K Joey box. Dish will also include a sports hub on channel 148 for access to NBCU’s coverage and integrate the NBC Olympics app on its Hopper and Joey devices. Dish’s Sling TV will also carry select coverage on its Sling Blue service. Continue reading Dish and Comcast to Offer NBC’s 4K Rio Olympics Coverage

Chinese tech company LeEco (formerly LeTV), has paid $2 billion for California television seller Vizio, which presently controls about 20 percent of the U.S. market. The Beijing-based company is often referred to as the Netflix of China, although it sells hardware devices such as TVs, set-top boxes, smartphones and electric cars in addition to its streaming services. With the acquisition, LeEco can now bring its services to the U.S. “Our strategy is to integrate our platform — including software and services — with devices,” said LeEco exec Winston Cheng. Continue reading LeEco Acquires Vizio to Bring its Streaming Services to U.S.

Apollo Global Management will acquire Bellevue, Washington-based Outerwall Inc., owner of Redbox movie rental kiosks and Coinstar coin counting machines, “for $52 a share, a transaction value of $1.6 billion when including debt,” reports The New York Times. “Investors applauded the move, sending the stock 11 percent higher in early trading Monday to a level just above the $52 buyout price.” Outerwall operates more than 40,000 rental kiosks in the U.S. and Puerto Rico, but has struggled to compete with cable VOD and streaming services. Redbox recently started testing its own streaming and download service. Continue reading Redbox Owner Agrees to Be Taken Private by Apollo Global

To lure millennials to watch the Rio Olympics, which run August 5 to 21, NBC is enlisting 24 Internet celebrities to build buzz. For the first time, NBC is using a portion of its marketing budget on digital influencers such as German DJ/comedian Flula Borg, who has 779,000+ YouTube fans, to appear in videos with U.S. Olympic athletes, including Michael Phelps, Missy Franklin, Maya Moore and Claressa Shields. The YouTube celebrities tapped for videos have 120 million followers on YouTube, Facebook, Twitter, Instagram and Vine. Continue reading NBC Inks Deals with Digital Celebrities to Promote Olympics