To lure millennials to watch the Rio Olympics, which run August 5 to 21, NBC is enlisting 24 Internet celebrities to build buzz. For the first time, NBC is using a portion of its marketing budget on digital influencers such as German DJ/comedian Flula Borg, who has 779,000+ YouTube fans, to appear in videos with U.S. Olympic athletes, including Michael Phelps, Missy Franklin, Maya Moore and Claressa Shields. The YouTube celebrities tapped for videos have 120 million followers on YouTube, Facebook, Twitter, Instagram and Vine. Continue reading NBC Inks Deals with Digital Celebrities to Promote Olympics

Facebook is testing new mobile video features for its Android app, including subscription-based video channels and a dedicated video tab that incorporates video search, which would provide brands with the opportunity to target ads based on keywords. Enhancing the mobile viewing experience is the next step toward making the social platform more video-centric and ramping up competition with YouTube. However, Facebook needs to convince its users to watch video mixed with other content and, especially for advertisers, show successful video completion rates. Continue reading Facebook Takes Aim at YouTube with Mobile Video Features

Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service

This summer, Sony will begin shipping the new Z television set series, redesigned from the ground up to combine the best technical features of both LCD and OLED sets. Whereas OLED TVs can show a true pitch-black, they can’t match the brightness of LED-backlit LCD TVs. With the advent of high dynamic range (HDR), TV sets need both the control of individual pixels provided by OLEDs and the brightness of LCDs. Sony achieves that by adding more LEDs in its backlight and focusing their beams for less light leakage. Continue reading Sony to Debut TVs Combining Best OLED and LCD Features

Later this year, Comcast will debut a prepaid service similar to the plans wireless companies use to attract low-income households. Dubbed Xfinity Prepaid Services, the customer can buy TV or Internet services for seven or 30 days at a time, with a one-time equipment set-up fee. Upon completion of the term, the user can renew the service with no limitations. Xfinity Prepaid Services will first be available in Illinois, Michigan, Georgia, Florida and Indiana. Comcast will extend the service to all its customers by end of 2017. Continue reading Comcast to Roll Out its Xfinity Prepaid Services in Five States

Jukin Media has created a business model that leverages social media and the financial possibilities involving viral videos. The company searches for popular online videos, pays the video creators, “and then licenses clips out to digital media companies, brands and morning news shows,” explains The Wall Street Journal. “Think of it as Getty Images for viral videos,” said Jukin CEO and founder Jon Skogmo, who has also launched social channels that feature the unique content. The clips are becoming popular for advertising as well. “Brands are very attracted to this type of user-generated content,” said Skogmo, “especially when they’re seeing everyday people playing with their products.” Continue reading Jukin Media Creates Variety of Opportunities for Viral Videos

For the first time, Internet video pioneer YouTube has had to take into account that its dominance is being challenged, most notably by Facebook, Snapchat and Amazon. Now, YouTube has more than a billion users, an app audience of 18-to-49-year-olds that dwarfs that of any U.S. cable network, and an average mobile viewing session more than 40 minutes long. To keep ahead of the competition, YouTube has diversified, with apps devoted to specific niche audiences: YouTube Music, YouTube Kids and YouTube Gaming. Continue reading YouTube Faces Rivals, Diversifies to Capture Niche Audiences

On August 2, Microsoft’s Xbox One S will be available for $399. The new console is 40 percent smaller than the Xbox One, offers a tidy built-in power supply, and is capable of standing vertically, a throwback to older Xboxes. The Xbox One S is also more powerful, with a faster processor that, for the first time, provides 4K video for streaming Netflix and Amazon Video, and high dynamic range (HDR), as well as the ability to play Ultra HD Blu-ray discs. But only users with 4K TV sets will be able to see the difference. Continue reading Microsoft Debuts Xbox One S, Project Scorpio to Soon Follow

YouTube, Twitter and Facebook already announced video plans for the Republican and Democratic National Conventions. Now Facebook has unveiled an additional partnership. “ABC News plans to deliver around-the-clock live coverage on Facebook” for both conventions, reports Variety. “Throughout each day and between the speeches in primetime, ABC News’ curated Facebook feed will provide live video of on-the-scene interviews, protests and other breaking news,” while “Facebook will provide ABC News with exclusive, real-time data during major speeches that it will use across TV and digital platforms.” Continue reading ABC News to Provide Live Convention Coverage via Facebook

Netflix has scored big with 54 Emmy nominations, compared to last year’s 34 nominations. The number of nominations puts Netflix in third place, behind HBO (94 nominations) and FX Networks (56 nominations). Its long-standing series “House of Cards” continued to garner nominations, as did new series “Bloodlines” and “Narcos.” Netflix is also besting its competitors in terms of how it creates value for the money it spends on productions, with efficiencies an estimated three-times better than Amazon and Hulu. Continue reading Netflix Scores Emmy Noms, Reaping Value Per Dollar Spent

As of Monday, Fox is livestreaming all its primetime shows to digital platforms in all 210 U.S. TV markets, the first broadcaster to do so. The first live-streaming show out of the gate was a live performance episode of “So You Think You Can Dance: The Next Generation.” Among the entertainment programs that will be livestreamed every night of the week and late-night Saturdays are “Wayward Pines,” “Master Chef,” ‘Hotel Hell,” “Home Free,” “Teen Choice 2016,” “Scream Queens” and new series “Lethal Weapon.” Continue reading Fox Livestreams Primetime Programs to Pay-TV Subscribers

ABC relaunched its streaming service yesterday to attract cord cutters with an increased number of TV shows and a collection of new digital originals. The network is introducing seven digital short-form series that focus on comedy and lifestyle, with more than 40 digital programs in development. The content is available via the free, ad-supported app and online at ABC.go.com. The app is debuting a redesigned user interface for iOS devices and Apple TV boxes. In addition, pay TV subscribers will have access to exclusive content and, in select markets, the ability to view live television. Continue reading ABC Targets Cord Cutters with Expanded Streaming Offerings

For the first time, viewers of the Olympic Games in Rio will be able to watch on connected TVs and via devices such as Apple TV, Google Chromecast, Roku and Amazon Fire. There’ll be a lot to watch: NBC Olympics plans on 4,500 hours of live event coverage of 34 sports to numerous digital devices. Also for the first time, NBC will stream content digitally — but only to pay TV customers, since parent company Comcast’s core mission is to keep people paying for cable TV. Continue reading NBCUniversal Marks Numerous Firsts for Upcoming Olympics

Sports coverage in virtual reality is gaining momentum. Jaunt VR, NextVR and IM360 have all shown virtual reality applications for professional baseball, basketball, football, soccer and Daytona 500 auto racing. But sports coverage in VR creates new and unique challenges for producers. For example, VR cameras can’t zoom — a common practice in typical sports coverage — meaning the camera has to be as close to the players as possible, easy for boxing but a tougher proposition for, say, football. Continue reading VR Companies Learn the Ropes in Broadcasting Live Sports

The second season of the series “Mr. Robot” debuts this evening. But three days earlier, fans of the USA Network series who tuned into Facebook Live to watch a Q&A with the cast of the series, moderated by comedian Keegan-Michael Key, got a surprise showing. In a twist that emulates the show’s themes, fsociety, the show’s hacker organization, broke into the live Q&A to deliver a rant about the interview, followed by a sneak preview of the debut episode of Season 2. Then the full episode disappeared. Continue reading USA Gets Creative with Social Marketing of ‘Mr. Robot’ Return