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Debra KaufmanMarch 25, 2016
ABC just struck a deal with Warner Bros. Television to make all in-season episodes of any future series from the studio available on ABC digital platforms. That’s a victory for the network over other streaming services, in particular Netflix, which often insists on exclusivity, thus blocking networks from securing so-called stacking rights, or five rolling episodes of a current show. The ABC-Warner Bros. deal means that ABC will have more relevant content for its own time-shifted options, including the revamped WatchABC app. Continue reading ABC and Warner Bros. Ink Deal for Network’s Digital Platforms
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Debra KaufmanMarch 25, 2016
Starting April 25, Nielsen will provide data for connected TV devices, including Roku, Apple TV, Amazon Fire TV, Google Chromecast, Microsoft Xbox, Sony PlayStation and Nintendo Wii. Also new is Nielsen’s Total Use of Television (TUT) that adds connected-TV device data to traditional TV usage. Nielsen research, based on data from 40,000 households with 100,ooo+ TVs and 50,000 TV-connected devices, also shows that consumers are less likely to cut the cord than add streaming services to traditional pay TV. Continue reading Nielsen Debuts Connected TV Data, Adds to Television Usage
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Debra KaufmanMarch 23, 2016
Comcast now sells TV, Internet and phone service on Amazon.com in a new retail partnership that has been a year in the making. A new Amazon landing page — the Amazon Cable Store — sells Comcast’s Xfinity-branded bundles, with dedicated customer service for Amazon customers. Comcast, which hopes the relationship will improve its customer service image, also opened two customer call centers to focus entirely on Amazon-generated inquiries about Comcast sales, part of $300 million earmarked to improve customer service. Continue reading Comcast, Amazon Partner to Sell TV, Internet, Phone Services
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Debra KaufmanMarch 23, 2016
Vizio is launching a SmartCast TV set and several soundbars and speakers, all based on Google Cast, the same technology as that company’s Chromecast streaming stick. With the SmartCast TV, the user can control streaming services directly from his or her phone, without a remote control. Vizio just introduced a companion Android app on Google Play that will allow volume control and other basic functions as well as a movie/TV show guide. One partner in the launch is Walmart’s video service Vudu. Continue reading Google Cast Technology Powers New Vizio TVs and Speakers
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Debra KaufmanMarch 23, 2016
On March 21, the NBCUniversal-owned cable network E! debuted a daily live talk show — “Live From E!” — on Facebook Live. The show, which runs 15 to 20 minutes each weekday at 12:30 pm Eastern time, is shot with an Apple iPhone 6s Plus smartphone, and is also available on eonline.com and the E! Online app. The show represents a success for Facebook, which has been pitching TV networks, media companies, sports leagues (including the NFL) and celebrities to bring premium live content to its streaming service. Continue reading New Daily Talk Show from E! Now Livestreaming on Facebook
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Debra KaufmanMarch 22, 2016
Ever since comScore acquired Rentrak, the merged companies have posed competition to ratings giant Nielsen. Now, the merged digital measurement firm has signed a multi-year deal with Viacom to help the media giant more accurately target specific demographics across its linear TV, digital, mobile and over-the-top channels including MTV, VH1 and Comedy Central. Viacom offers Vantage as a data-targeting service to advertisers who want to reach “new parents looking for diapers” and other more granular targets. Continue reading Viacom Inks Multi-Year Deal for comScore/Rentrak Digital Data
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Debra KaufmanMarch 21, 2016
As smartphone users turn increasingly to ad blockers, marketers are getting their messages out by paying Internet influencers under the table to promote their products as personal reviews and commentary. For some time, the practice was beyond the reach of the Federal Trade Commission, which made sure paid endorsements were advertised as such in television, newspapers and magazines. With new guideline changes initiated in 2015, however, the FTC is now going after violators, just reaching a settlement with video network Machinima. Continue reading FTC Goes After Paid Endorsements Presented as Commentary
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Debra KaufmanMarch 18, 2016
Amazon and Netflix have both entered a new arena: producing local content in Europe that, they hope, will also have global appeal. Germany, as Europe’s largest and wealthiest country, is of particular interest, but Amazon and Netflix also have competition. In one example, Britain’s Sky – which has 21 million subscribers — and German broadcaster ARD are shooting a 12-episode TV series, “Babylon Berlin,” about the years before Hitler’s rise, at a new $13 million outdoor set constructed at the Babelsberg Film Studio. Continue reading Amazon, Netflix Producing Local Content for European Markets
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Debra KaufmanMarch 17, 2016
Viacom, 21st Century Fox and The Walt Disney Company are among the numerous entertainment companies offering their content a la carte — in Europe, Latin America and Asia. In the U.S., these networks are still parts of more expensive bundles proffered by Comcast, DirecTV and other pay TV services. That reflects a much lower penetration of homes outside the U.S. that have a cable or satellite subscription, which makes it possible for media companies to make a la carte offers without running afoul of pay TV providers. Continue reading Media Companies Turn to A La Carte Sales in Foreign Markets
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Rob ScottMarch 17, 2016
During an investor day in New York on Tuesday, CBS chairman and CEO Les Moonves unveiled the network’s five-year business plan, which intends to ramp up business online and overseas, and cash in on retransmission fees in order to increase overall revenue by $3.75 billion. To help achieve its goal, the company plans to reach 8 million subscribers for its OTT services — CBS All Access and Showtime streaming — and add another 4 million subs for its skinny bundle packages. Sources also indicate that CBS has expressed interest in adding Starz to its cable portfolio. Continue reading CBS Five-Year Plan Looks to Expand OTT and Skinny Bundles
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Debra KaufmanMarch 16, 2016
Sony’s PlayStation Vue, which recently added ESPN, is offering OTT service throughout the U.S., although most markets still won’t get live local TV programs. The national OTT offering competes head-on with Dish Networks’s Sling TV, priced at $20+ per month, and AT&T’s DirecTV pay-TV packages, slated to launch in Q4 2016. PlayStation Vue’s Slim packages, which start at $30 per month and are on offer in 203 U.S. markets, provide on-demand access to ABC, NBC and Fox primetime content, with CBS on board later in some markets. Continue reading Sony PlayStation Vue Debuts OTT Tiers, Skinny to Full Bundles
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Debra KaufmanMarch 10, 2016
By foreseeing how the Internet would dramatically change the retail business, Amazon became the digital behemoth it is today. Now the company has turned its sights to the entertainment industry, volatile due to technology changes, and is taking a deep dive into prestige films, online shows and virtual reality. Amazon recently became a major player in independent feature distribution by spending top price for films at Sundance and elsewhere. Now it’s debuted a streaming TV show and is forming a team to build a VR platform. Continue reading Amazon Pursues Indie Film, Streaming TV and Virtual Reality
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Debra KaufmanMarch 8, 2016
Facebook is interested in global live-streaming rights to “Thursday Night Football” as well as a selection of the National Football League’s 2016-17 games, say sources knowledgeable about the Silicon Valley company’s plans. If Facebook succeeds in obtaining those rights, it will be its first major TV content deal and would mark a departure from its video strategy thus far, which has focused on short-form for the last two years. As Facebook Live has become more of a priority, sports have shifted to the fore. Continue reading Facebook Looking to Stream NFL’s Thursday Night Football
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Debra KaufmanMarch 7, 2016
AT&T has partnered with ad technology company Videology to introduce a “private marketplace” for a handful of select advertisers, who will be able to buy linear TV ads reaching 26 million households. Beginning in Q3, advertisers can use their own data and data from third parties to reach targeted audiences on cable networks on AT&T’s U-verse service or DirecTV, which AT&T acquired last year for $49 billion. Advertisers will be able to purchase ads via a self-serve website, although the back-end will operate manually. Continue reading AT&T, with Videology, to Sell Programmatic Ads on Linear TV
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Debra KaufmanMarch 4, 2016
FX Network chief executive John Landgraf says there’s too much TV, citing the 400+ scripted shows he estimates were made last year. But rather than slowing down on the new programs, media companies including Discovery, Viacom, Starz as well as Amazon and Hulu are all spending more. They’re competing for viewers in an increasingly fragmented market — and against Netflix, which has committed $5 billion this year for film/TV projects, and an estimated $11 billion over the next five years. Continue reading Netflix’s $5 Billion Budget Pushes Networks to Also Spend Big