Ever since comScore acquired Rentrak, the merged companies have posed competition to ratings giant Nielsen. Now, the merged digital measurement firm has signed a multi-year deal with Viacom to help the media giant more accurately target specific demographics across its linear TV, digital, mobile and over-the-top channels including MTV, VH1 and Comedy Central. Viacom offers Vantage as a data-targeting service to advertisers who want to reach “new parents looking for diapers” and other more granular targets. Continue reading Viacom Inks Multi-Year Deal for comScore/Rentrak Digital Data

As smartphone users turn increasingly to ad blockers, marketers are getting their messages out by paying Internet influencers under the table to promote their products as personal reviews and commentary. For some time, the practice was beyond the reach of the Federal Trade Commission, which made sure paid endorsements were advertised as such in television, newspapers and magazines. With new guideline changes initiated in 2015, however, the FTC is now going after violators, just reaching a settlement with video network Machinima. Continue reading FTC Goes After Paid Endorsements Presented as Commentary

Amazon and Netflix have both entered a new arena: producing local content in Europe that, they hope, will also have global appeal. Germany, as Europe’s largest and wealthiest country, is of particular interest, but Amazon and Netflix also have competition. In one example, Britain’s Sky – which has 21 million subscribers — and German broadcaster ARD are shooting a 12-episode TV series, “Babylon Berlin,” about the years before Hitler’s rise, at a new $13 million outdoor set constructed at the Babelsberg Film Studio. Continue reading Amazon, Netflix Producing Local Content for European Markets

Viacom, 21st Century Fox and The Walt Disney Company are among the numerous entertainment companies offering their content a la carte — in Europe, Latin America and Asia. In the U.S., these networks are still parts of more expensive bundles proffered by Comcast, DirecTV and other pay TV services. That reflects a much lower penetration of homes outside the U.S. that have a cable or satellite subscription, which makes it possible for media companies to make a la carte offers without running afoul of pay TV providers. Continue reading Media Companies Turn to A La Carte Sales in Foreign Markets

During an investor day in New York on Tuesday, CBS chairman and CEO Les Moonves unveiled the network’s five-year business plan, which intends to ramp up business online and overseas, and cash in on retransmission fees in order to increase overall revenue by $3.75 billion. To help achieve its goal, the company plans to reach 8 million subscribers for its OTT services — CBS All Access and Showtime streaming — and add another 4 million subs for its skinny bundle packages. Sources also indicate that CBS has expressed interest in adding Starz to its cable portfolio. Continue reading CBS Five-Year Plan Looks to Expand OTT and Skinny Bundles

Sony’s PlayStation Vue, which recently added ESPN, is offering OTT service throughout the U.S., although most markets still won’t get live local TV programs. The national OTT offering competes head-on with Dish Networks’s Sling TV, priced at $20+ per month, and AT&T’s DirecTV pay-TV packages, slated to launch in Q4 2016. PlayStation Vue’s Slim packages, which start at $30 per month and are on offer in 203 U.S. markets, provide on-demand access to ABC, NBC and Fox primetime content, with CBS on board later in some markets. Continue reading Sony PlayStation Vue Debuts OTT Tiers, Skinny to Full Bundles

By foreseeing how the Internet would dramatically change the retail business, Amazon became the digital behemoth it is today. Now the company has turned its sights to the entertainment industry, volatile due to technology changes, and is taking a deep dive into prestige films, online shows and virtual reality. Amazon recently became a major player in independent feature distribution by spending top price for films at Sundance and elsewhere. Now it’s debuted a streaming TV show and is forming a team to build a VR platform. Continue reading Amazon Pursues Indie Film, Streaming TV and Virtual Reality

Facebook is interested in global live-streaming rights to “Thursday Night Football” as well as a selection of the National Football League’s 2016-17 games, say sources knowledgeable about the Silicon Valley company’s plans. If Facebook succeeds in obtaining those rights, it will be its first major TV content deal and would mark a departure from its video strategy thus far, which has focused on short-form for the last two years. As Facebook Live has become more of a priority, sports have shifted to the fore. Continue reading Facebook Looking to Stream NFL’s Thursday Night Football

AT&T has partnered with ad technology company Videology to introduce a “private marketplace” for a handful of select advertisers, who will be able to buy linear TV ads reaching 26 million households. Beginning in Q3, advertisers can use their own data and data from third parties to reach targeted audiences on cable networks on AT&T’s U-verse service or DirecTV, which AT&T acquired last year for $49 billion. Advertisers will be able to purchase ads via a self-serve website, although the back-end will operate manually. Continue reading AT&T, with Videology, to Sell Programmatic Ads on Linear TV

FX Network chief executive John Landgraf says there’s too much TV, citing the 400+ scripted shows he estimates were made last year. But rather than slowing down on the new programs, media companies including Discovery, Viacom, Starz as well as Amazon and Hulu are all spending more. They’re competing for viewers in an increasingly fragmented market — and against Netflix, which has committed $5 billion this year for film/TV projects, and an estimated $11 billion over the next five years. Continue reading Netflix’s $5 Billion Budget Pushes Networks to Also Spend Big

AT&T is the latest player to enter the video-streaming market with an announcement that in Q4 it will offer three plans under the brand of DirecTV, the satellite TV company it acquired last year. What’s missing are all the details. AT&T hasn’t provided programming, pricing or a more specific launch date. But one important point was made clear: AT&T’s national, app-based OTT service will be available to those who are not subscribers to its TV or wireless services. Verizon and Sony offer a similar service. Continue reading AT&T Reveals Plans for 3 Tiers of DirecTV-Branded Web TV

AMC Networks chief executive Josh Sapan and ESPN president John Skipper have both spoken recently about discussions with Amazon to include their channels in possible skinny bundles for the Internet. Amazon has gone on record as considering the idea for some time, but hasn’t responded to Sapan and Skipper’s remarks. Amazon isn’t the only online entity that might be hawking TV service soon. Turner Broadcasting chief executive John Martin reveals that he’s talking with six or so new companies looking to do just that. Continue reading Amazon Expands its TV Footprint, in Talks on Skinny Bundles

Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Popcorn Time is back. The fork most closely associated with the version shut down by the MPAA last year is now promising “resilience-driven development” based on the development of the relatively new and legal Project Butter. In October 2015, the most popular Popcorn Time fork shuttered its website after the MPAA filed a lawsuit against developers in Canada. While the MPAA’s threats created a domino effect that stopped several contributors from working on the platform, outdated versions of PopcornTime.io software began receiving updates this month. Continue reading BitTorrent Program Popcorn Time Returns After 2015 Shutdown

According to multiple unnamed sources, Google and TV manufacturer Vizio are partnering on new TV sets with built-in Chromecast-like functionality. The new sets are reported to allow consumers to initiate streaming of online services like Netflix and Hulu from mobile devices. This move is a sharp contrast to Google’s previous model, which drew a line between Chromecast and its Android TV, a smart TV platform launched in 2014 that runs apps on the TV set with navigation via a remote control. Continue reading Google and Vizio Partner for First Chromecast-Powered TV Set