Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads

Popcorn Time became one of the most popular torrenting sites since it debuted nearly a year ago, and even though the original was taken down, spin-offs plan to stay. Popcorn-Time.se, for example, makes it easy to find torrented content like pirated movies and television shows. Its developers plan to make the site harder to take down by implementing a peer-to-peer protocol. The MPAA was successful in shutting down the original Popcorn Time, but it has not been able to shut down the spin-off sites yet. Continue reading Popcorn Time Torrenting Sites Intend to Become Unstoppable

Sony has joined the growing array of new streaming TV offerings with the three-city rollout of its PlayStation Vue Web-based streaming service. The $49.99 per month service will initially be available to PlayStation 4 and PlayStation 3 users in Chicago, New York and Philadelphia. It will eventually expand to other regions and be available on the iPad. PlayStation Vue offers a bundle including 50+ channels such as CBS, Discovery, Fox, NBC, TBS and USA. It also features a personalized, searchable approach to access live and on-demand TV. Continue reading Sony Rolls Out PlayStation Vue Streaming Television Service

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Facebook is expected to generate about $3.8 billion in revenue from video advertising by 2017. That figure represents triple what the company is projected to take in this year. Nomura analyst Anthony DiClemente wrote that Facebook has the potential to boost video ad sales “with only modest cannibalization of other ad revenue sources.” Nomura also projects that Google-owned YouTube will more than double its 2014 revenue to $8.5 billion by 2017. Increased spending for online video ads could impact traditional spending areas such as TV. Continue reading Online Video Ad Sales Are Expected to Take Bite Out of TV

Details regarding Apple’s online TV service are becoming available as the company continues discussions with programmers. Insiders point to a slimmed-down bundle of about 25 channels from networks such as ABC, CBS and Fox to be offered this fall. As previously reported, the content would be available across Apple devices powered by iOS, including iPhones, iPads, and Apple TV. Some execs suggests the skinny bundle would run in the $30-$40 per month range. It streaming service is expected to be announced in June and launch in September. Continue reading Apple is Planning to Launch its Internet TV Service This Fall

As part of its “Future of TV” series, the South by Southwest Festival is hosting a number of panels featuring filmmakers who recently produced content for online media. Morgan Spurlock is promoting a new show he created for AOL, and Dan Harmon will discuss “Community” and its move to Yahoo, while CNN and Hulu execs will tackle the evolving landscape of traditional TV and Internet video. Tech companies are investing in more original content while the shift in live TV is forcing media giants to offer more of their content online. Continue reading SXSW Tackles Future of Television with Panels and Premieres

Following HBO’s announcement that its new HBO Now streaming service will initially be available via Apple products in April, CBS President and CEO Les Moonves told an investor conference this week that Showtime would introduce its own standalone streaming service “in the not-too-distant future.” Speaking Wednesday in Palm Beach, Florida, Moonves noted that negotiations are currently underway with digital distributors and MVPDs. He added that discussions have accelerated in the wake of HBO’s announcement. Continue reading Moonves Indicates Showtime Plans to Offer Streaming Service

Sony is planning the nationwide launch of its PlayStation Vue online TV service to take place by the end of this year. Sony Computer Entertainment President Andrew House announced yesterday that commercial operation will kick-off within the next few weeks via invitation-only tests in Chicago, New York and Philadelphia. PlayStation Vue, the latest Internet service to target cord cutters, will compete with offerings such as Dish Network’s Sling TV and standalone network services from CBS, HBO and Nickelodeon. Continue reading PlayStation Vue: Sony Readies Rollout of Internet TV Service

Nielsen reports that about two in five U.S. households currently subscribe to streaming video services. According to the measurement company’s latest Total Audience Report, about 36 percent of households were Netflix subscribers in November. Netflix indicates it now has 40 million paid subscribers in the U.S. Following Netflix is Amazon Prime at 13 percent and Hulu Plus at 6.5 percent, explains the Nielsen study, which also shows that streaming service subscribers spend significantly more time viewing content. Continue reading Streaming Video Subscribers Spend More Time Watching TV

According to comScore, 10 percent of Internet users in the U.S. only go online via smartphones and tablets. The measurement firm further notes that 13 percent of users accessing retail apps and sites do so via mobile devices only. Interestingly, the number of mobile-only shoppers at the top 10 retailers exceeds 50 percent in some cases. During January, for example, comScore reports the following percentages for mobile-only shoppers at top retailers: 51 percent at Walmart, 59 percent at Apple, and 53 percent at Target. Continue reading Percentage of Mobile-Only Shoppers at Top Retailers Increases

During yesterday’s Apple product event in San Francisco, HBO announced it plans to launch its much-anticipated “HBO Now” Internet streaming service in April, initially on Apple devices (the exclusivity is scheduled for three months). The new service, which does not require a traditional TV subscription, will run $14.99 per month. Its debut will coincide with the new season of HBO’s “Game of Thrones.” HBO Now subscribers will have access to all of the cable network’s original programming in addition to its movie offerings. Continue reading HBO to Launch Streaming Service Next Month on Apple Devices

Apple is in talks with HBO to become a launch partner for the HBO Now streaming service. Apple TV may join Roku, Xbox, PlayStation, and Amazon in distributing streaming content from HBO’s catalog of television series and movies. HBO Now is set to debut in April, just in time for the season premiere of its popular series “Game of Thrones.” The streaming service will mark the first time that viewers will be able to subscribe directly to HBO, instead of through a pay TV service. Continue reading HBO Negotiating to Launch its Streaming Service on Apple TV

The wide consumer release of virtual reality headsets from companies such as Oculus VR has been stalled by ongoing development and additional upgrades. Some VR makers have attributed the delay to motion sickness experienced by some users. While Oculus and other companies have promised to have their products ready by the end of this year or early 2016, game developer Valve says it has already developed a solution to the discomfort caused by VR headsets. Continue reading Valve May Have Solved Motion Sickness Problems Related to VR

NBCUniversal hopes to reach the under-35-year-olds with its new comedy subscription service. The streaming service would likely include episodes of NBC shows such as “The Tonight Show” starring Jimmy Fallon and “Saturday Night Live,” in addition to exclusive original content. NBCUniversal is developing this new product to regain some of its cord-cutting viewers who have abandoned pay TV for online streaming. Currently, some of the company’s content is available on YouTube. Continue reading NBCUniversal is Developing Comedy Video Subscription Service