By
Rob ScottJanuary 21, 2015
Google-owned YouTube plans to launch a new original programming initiative by the end of 2015, different from its 2012 channel-centric initiative. Alex Carloss, head of originals at YouTube, told attendees at this week’s National Association of Television Program Executives conference that the program would provide financial support for top YouTube talent to produce more original content. However, he stopped short of specifying which talent would be supported and how much would be spent. Continue reading YouTube to Support its Top Talent with Programming Initiative
By
Rob ScottJanuary 21, 2015
Yahoo-owned blogging platform Tumblr launched a new pop culture hub yesterday that highlights top conversations from its community related to categories such as celebrities, TV shows, movies, music and video games. Since Tumblr blends online publishing tools with social features, the platform has grown popular for those who like to follow blogs and share posts. It has also become popular with fan communities, which makes the Fandometrics hub a natural fit for Tumblr — and a potential new marketing opportunity for brands. Continue reading Fandometrics: Tumblr Launches Hub for All Things Pop Culture
By
Rob ScottJanuary 20, 2015
Amazon announced yesterday that it plans to expand its original programming efforts by producing and acquiring movies for theatrical release and distribution via Prime Instant Video. In a significant departure from the traditional windowing system, the films are expected to be available for streaming in the U.S. 4-8 weeks following their theatrical debuts (movies normally have to wait 39-52 weeks before streaming). The move is part of Amazon’s plan to grow its entertainment arsenal while competing with Netflix. Continue reading Amazon Studios Looks Beyond Original Series to the Big Screen
By
Rob ScottJanuary 20, 2015
Measurement firm comScore will introduce a new metric this week that goes beyond tracking video audiences on desktops and laptops to additionally tracking audiences across mobile and streaming devices. The new metric is expected to provide advertisers and television networks with vital information that has so far been challenging to collect. The addition is part of a broader initiative by comScore to track shifting, more diverse viewing habits of consumers and better compete with ratings provider Nielsen. Continue reading New comScore Measurement to Include Mobile and Streaming
By
Erick Mendoza January 20, 2015
In addition to its AdBitz channel, where viewers can see and vote for their favorite Super Bowl ads after the game, YouTube is also offering its very first Super Bowl halftime show. The show will stream against NBC’s televised halftime show on February 1st, which includes performances by Katy Perry and Lenny Kravitz. Hosted by Harley Morenstein of EpicMealTime, the YouTube show will include performances and appearances from some of YouTube’s biggest names including Freddie Wong and Toby Turner. Continue reading YouTube Plans Alternative Halftime Show for Super Bowl XLIX
By
Meghan CoyleJanuary 19, 2015
AT&T may have solved the issue of streaming videos over its LTE network in congested areas such as sports stadiums. The company showed a demo of LTE Broadcast during the College Football Playoff National Championship. The LTE Broadcast network can stream high quality videos no matter how many smartphones are trying to tune in at the same time. The new network would also help take a load off of the main LTE network. There is no word yet on when this tech would be available for mobile devices. Continue reading LTE Broadcast: AT&T Network Upgrade Enhances Mobile Video
By
Meghan CoyleJanuary 19, 2015
“Mayday! Deep Space” is a new iOS game app that lets users control the character through voice commands. Instead of playing first-person as the character, the player will build a relationship with their character. As part of the game, the user not only gives directions to their character; they also make moral decisions for the character. However, the AI does not have to do everything the user says, and can reject commands. Future AIs may eventually be able to identify emotions as well. Continue reading Voice-Commanded Mobile App Transforms First Person Games
By
Rob ScottJanuary 19, 2015
Deloitte forecasts that the 83 million 18- to 34-year-old consumers in North America will spend about $62 billion on media consumption in 2015, an average of $750 per person. Roughly 80 percent of millennials are projected to spend an average of $80 per month on pay TV, with another $40 per year for streaming video services such as Netflix or Amazon Prime. The same demographic is likely to spend about $100 on concerts and $25 a year on music downloads and streaming services, according to Deloitte. Continue reading Research Points to Millennials Spending $62 Billion on Media
By
Rob ScottJanuary 16, 2015
French startup Dailymotion announced this week that it is launching a streaming site for the growing number of fans who enjoy watching video of live gaming, a move that would put the company in competition with Twitch, the leader in this emerging field. The move will also provide Dailymotion with another means of taking on its rival YouTube. Gaming video has grown increasingly popular due to new streaming services, the appeal of live professional gaming events, and the rise of massively multiplayer team-based games. Continue reading Dailymotion Games Plans to Compete with YouTube and Twitch
By
Erick Mendoza January 16, 2015
Following his success at Discovery Channel, founder John Hendricks is ready to move forward with another media venture, only this time one built for online streaming rather than pay TV. Hendricks is scheduled to launch CuriosityStream in March, a nonfiction subscription service that offers nature, history, science and technology content on demand. As with most subscription services, CuriosityStream hopes to tap into the non pay TV market first before pushing to add from pay TV households. Continue reading Discovery Channel Founder to Launch Subscription VOD Service
By
Erick Mendoza January 16, 2015
Following earlier setbacks, Samsung has launched its Tizen mobile operating system in New Delhi, India with the entry-level Samsung Z1, priced less than $100. Tizen joins the likes of Google’s Android and Apple’s iOS systems that collectively hold over 95 percent of the market. Samsung is initially focusing on India’s population of mobile phone users since many of them still own basic phones. Samsung hopes to build from the market in India, gain momentum and incentivize app developers to build for Tizen. Continue reading Samsung Launches New Phone Powered by Android Rival Tizen
By
Rob ScottJanuary 15, 2015
Turbo Tax ran a 30-second spot on ESPN’s “SportsCenter” this past weekend, marking the first “programmatic” ad for the sports network. Turbo Tax purchased the ad time through a Web-based auction, a model that is part of a new initiative recently announced by ESPN. The ad ran during the Saturday 1:00 am broadcast from a giant video screen on the show’s set, and was introduced by an anchor who said, “SportsCenter will be right back in 30-seconds.” This approach could lead to a major shift in the current advertising model. Continue reading ESPN Airs First Programmatic Ad During SportsCenter Episode
By
Rob ScottJanuary 14, 2015
NanoTech Entertainment is hoping that its 4K movie-streaming service, UltraFlix, will become the Netflix of Ultra HD. However, its immediate obstacle is a lack of 4K content, which is expected to change now that more companies are embracing the format. Consumers who already purchased a 4K smart TV from Hisense, Samsung, Sony or Vizio likely already have the UltraFlix app (next up is LG, Panasonic, Sharp and Toshiba, according to NanoTech). Competing with Netflix and Amazon could prove an additional obstacle. Continue reading UltraFlix Aims to Become Your Choice for Streaming 4K Content
By
Meghan CoyleJanuary 14, 2015
Cable news channel CNN has plans to study the use of drones as a practical tool for broadcast journalism. CNN announced an agreement with the Federal Aviation Administration that will allow the news organization to fly the unmanned aircraft despite the commercial ban on drones. CNN will report its findings to the FAA over the next two years, and help shape the agency’s complete rules for these aircraft. Drones are already used for reporting in other countries and freelance reporting in the U.S. Continue reading CNN, FAA Reach Agreement to Test Drones for Newsgathering
By
Rob ScottJanuary 13, 2015
At CES, DTS demonstrated its new DTS:X codec that separates audio into objects rather than traditional channels (for example: dialogue or gunshots, instead of left, right, front, rear). The immersive sound technology is similar to Dolby Atmos, but DTS:X keeps dialogue separate, so the volume can be controlled independently during viewing. The company showed how DTS:X works with a television’s built-in speakers by screening a soccer match and switching audio between teams, sideline microphones and broadcast announcers. Continue reading CES: DTS Demos New Format That Offers Object-Based Audio