Turbo Tax ran a 30-second spot on ESPN’s “SportsCenter” this past weekend, marking the first “programmatic” ad for the sports network. Turbo Tax purchased the ad time through a Web-based auction, a model that is part of a new initiative recently announced by ESPN. The ad ran during the Saturday 1:00 am broadcast from a giant video screen on the show’s set, and was introduced by an anchor who said, “SportsCenter will be right back in 30-seconds.” This approach could lead to a major shift in the current advertising model. Continue reading ESPN Airs First Programmatic Ad During SportsCenter Episode

NanoTech Entertainment is hoping that its 4K movie-streaming service, UltraFlix, will become the Netflix of Ultra HD. However, its immediate obstacle is a lack of 4K content, which is expected to change now that more companies are embracing the format. Consumers who already purchased a 4K smart TV from Hisense, Samsung, Sony or Vizio likely already have the UltraFlix app (next up is LG, Panasonic, Sharp and Toshiba, according to NanoTech). Competing with Netflix and Amazon could prove an additional obstacle. Continue reading UltraFlix Aims to Become Your Choice for Streaming 4K Content

Cable news channel CNN has plans to study the use of drones as a practical tool for broadcast journalism. CNN announced an agreement with the Federal Aviation Administration that will allow the news organization to fly the unmanned aircraft despite the commercial ban on drones. CNN will report its findings to the FAA over the next two years, and help shape the agency’s complete rules for these aircraft. Drones are already used for reporting in other countries and freelance reporting in the U.S. Continue reading CNN, FAA Reach Agreement to Test Drones for Newsgathering

At CES, DTS demonstrated its new DTS:X codec that separates audio into objects rather than traditional channels (for example: dialogue or gunshots, instead of left, right, front, rear). The immersive sound technology is similar to Dolby Atmos, but DTS:X keeps dialogue separate, so the volume can be controlled independently during viewing. The company showed how DTS:X works with a television’s built-in speakers by screening a soccer match and switching audio between teams, sideline microphones and broadcast announcers. Continue reading CES: DTS Demos New Format That Offers Object-Based Audio

Online streaming earned another boost in credibility last night when Amazon and Netflix both won Golden Globe Awards. Jeffrey Tambor won Best Actor in a TV Comedy for his role in “Transparent.” The show also won for Best Comedy Series (beating Netflix’s “Orange Is the New Black”), a major coup for Amazon. Meanwhile, Netflix was nominated in seven major categories, and Kevin Spacey took home Best Actor in a TV Drama for his work on “House of Cards.” Continue reading Streaming: Amazon and Netflix Make Splash at Golden Globes

The 2nd Screen Society — formed to address the companion screen viewing of TV and home entertainment — hosted the 2nd Screen Summit on January 5 during CES. Television network, production and creative tech execs gathered at the Encore Las Vegas to discuss this year’s theme — It’s all about the data: “Data is going to be the currency that fuels the entertainment industry in the years ahead and 2nd screen will be the way that data is collected.” The event featured a series of thought-provoking keynote discussions and panels. Continue reading CES: Broadcasters and Execs Gather at 2nd Screen Summit

During the LG press conference at CES earlier this week, Netflix announced that it plans to introduce high dynamic range (HDR) to its 4K UHD streaming sometime this year. While a specific timeline was not revealed, it is expected that the HDR streaming will coincide with the launch of LG’s much talked about OLED TVs. Netflix support for HDR was also announced with Sony; the company’s X900C ultra-thin UHD TV showcased at CES will run on the new Android TV platform and provide access to Netflix 4K. Continue reading Netflix to Introduce High Dynamic Range to its 4K Streaming

TiVo’s new update to its Roamio, Premiere and Mini devices will allow users to access content from various sources including live and recorded TV, streaming services and other apps the device may be connected to. The content will be arranged for display on a single user-friendly navigation screen. The OnePass upgrade was unveiled during CES and is unique from existing set-top boxes and cable/satellite services. This should be significant for TiVo users who want to access their streaming services like Netflix and Hulu. Continue reading OnePass: TiVo Unveils Update to Roamio, Premiere and Mini

HDR (High Dynamic Range) — which enables a greater range of luminosity that results in enhanced color and contrast — was a feature demonstrated on numerous TV displays at the 2015 CES in Las Vegas. A panel looking at “HDR: Hollywood’s New Creative Tool” brought together studio execs, technologists and display manufacturers to talk about HDR’s advantages and the obstacles in achieving wide adoption. Panelists discussed the new Ultra HD Alliance, the need for standards, and much more. Continue reading CES Panel Discusses HDR as Hollywood’s New Creative Tool

Consumer Electronics Association president and CEO Gary Shapiro projects that the CE industry is on course to generate an all-time high of $223.2 billion in sales in the U.S. this year. Shapiro told CES attendees that emerging technologies including 3D printers, Ultra HD televisions, connected appliances, drones, robots, cameras and wearables are likely to grow 108 percent in revenue in 2015. Other areas projected to experience more modest growth include smartphones, tablets and automotive technology. Continue reading CEA Predicts Record Year for Consumer Electronics Revenue

Google has developed a new measurement tool to determine the number of people who are watching, ignoring or skipping video advertisements. Revenue from digital video ads, although expected to grow in the coming year, still trails far behind the money generated by TV ads. Google aims to use the measurement tool as an effective way to draw marketers to the idea of digital video ads. Neal Mohan, Google’s vice president of display and video advertising spoke about the new tool at CES. Continue reading Google Tool Measures How Consumers Interact with Video Ads

Mozilla is planning to take on industry leaders Apple and Google by developing a version of its Firefox operating system specifically for wearables. Firefox OS, which is starting to appear in smartphones and select TVs, will be adapted for use in smart glasses, smartwatches, and other wearable devices as an alternative to Google’s Android Wear or Apple’s iOS. Mozilla’s ultimate goal is to provide Firefox OS as a system to easily connect appliances, mobile devices, television sets and wearables, regardless of their OS. Continue reading Firefox OS for Wearables as Alternative to Android and iOS

Samsung Electronics plans to extend its Tizen operating system beyond mobile phones to its new smart TVs beginning next month. At CES, Samsung CEO BK Yoon announced that Tizen TVs would initially launch in the U.S. and Korea, followed by a rollout to additional international markets later in the year. Samsung, which has spent years developing Tizen as an alternative to Google’s Android mobile operating system, is looking to better compete in software and services with OS leaders Google and Apple. Continue reading Samsung Targets Google and Apple with Plans for Tizen TVs

CEA Director of Industry Analysis Steve Koenig described the evolution of displays and what to expect in 2015 and beyond. Bottom line: Consumers are going for bigger screens, smarter functions and more resolution. CEA studies show a growth in awareness of 4K/UHD among consumers, and that translates to an intent to purchase. Of the approximately 168 million U.S. adults who say they plan to buy a new TV in the next three years, 27 percent — 45 million consumers — intend to buy a 4K/UHD set. Continue reading 2015 CES: The State of Displays – Bigger and Smarter and 4K

The Consumer Electronics Association raised the curtain on the 2015 International CES Sunday afternoon with media-only presentations on Trends to Watch this year and a comprehensive briefing on the State of the Consumer Tech Industry. Shawn Dubravac, CEA’s chief economist, shared business trends, market forces and consumer dynamics behind the technology on display at the 2015 CES. Steve Koenig, CEA’s director of industry analysis, said consumer tech spending for 2014 is estimated at $1.024 trillion. Continue reading CES Kick-Off: The Magnificent Seven and a Trillion Dollar Year