Disney is making a major push with its “Star Wars”-themed properties. Disney Interactive announced “Star Wars: Commander” yesterday, a new free-to-play game designed for mobile devices. And while construction plans are underway for “Star Wars”-themed “lands” at Disney theme parks, the Disney Channel announced this week it would debut animated movie “Star Wars Rebels: Spark of Rebellion” on October 3, and the Disney XD channel plans to premiere its “Star Wars Rebels” series ten days later. Continue reading Disney Bringing ‘Star Wars’ to Games, Cable, and Theme Parks

Connected DVR maker Simple.tv now provides users with the ability to offer friends and family members access to their recorded television shows and movies. Simple.tv’s DVR for cord cutters now enables guest passes so that others can access DVR recordings over the Internet via Simple.tv’s Web interface, the company’s mobile apps, as well as its Roku app. Guests are restricted to streaming content already recorded; they cannot tune into live TV or schedule additional recordings. Continue reading Simple.tv Users Can Now Share Recorded Content with Friends

Snapchat, the mobile app that creates vanishing messages and currently touts 27 million users, may soon become a service for distributing television and movie clips, news videos and articles, and advertisements. According to people familiar with the matter, the startup has met with advertisers and media companies in recent weeks about a service to launch in November called Snapchat Discovery. At least a dozen newspapers, magazines and TV networks have reportedly discussed providing content. Continue reading Snapchat Mobile App Plans to Add News Content and Sell Ads

Roku, maker of set-top boxes that stream video from services such as Amazon, HBO GO, Netflix and Vudu, has partnered with Chinese manufacturers Hisense and TCL to offer its software directly in new HDTV sets. Both companies will offer four Roku-powered TVs each. TCL’s sets (ranging from 32- to 55-inches) are slated to ship this month, while Hisense’s H4 Series (40- to 55-inches) will be available this fall. Roku first revealed its integrated TV plans at January’s CES in Las Vegas. Continue reading Roku-Powered HDTVs are Coming Soon from Hisense and TCL

The National Association of Broadcasters filed a lawsuit yesterday in response to the FCC’s plan to auction airwaves next year. NAB argues that the spectrum reverse auction, the first of its kind, would negatively impact TV stations financially and reduce coverage areas. The auction would allow stations in large cities to accept bids so their spectrum can be resold to wireless carriers for mobile broadband. Participating stations can close shop or move to another channel with fewer airwaves. Continue reading NAB Files Lawsuit Over FCC’s Auction Rules for TV Airwaves

Samsung was one of the first companies to tempt consumers with the prototype of a bendable display at CES, but so far, Samsung and others have faced manufacturing challenges in bringing these displays to market. However, a California-based startup, Kateeva, has developed a new manufacturing process that it claims will save time, cut costs, and make bendable screens more durable. Another company, Canatu, has also developed technology to make bendable touch screens. Continue reading Bendable Displays Are Closer Than Ever to Hitting the Market

AT&T plans to make LTE Broadcast technology available sometime next year. Also known as LTE Multicast, the technology is based upon evolved Multimedia Broadcast Multicast Service (eMBMS), which allows for content to be sent to a large number of subscribers simultaneously, leading to a more efficient use of network resources. AT&T plans to use Qualcomm’s 700MHz D and E Block spectrum that it acquired in 2011. Content delivery is expected to change dramatically with the new service. Continue reading AT&T Expects to Begin Deployment of LTE Multicast in 2015

Sony debuted a campaign this weekend to market 4K entertainment. The promotion — launched by Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia — includes a 30-second spot for NCM’s FirstLook pre-show content. The spot features outtakes from “The Amazing Spider-Man 2” (available tomorrow on Blu-ray, DVD and Digital HD) with an emphasis on viewing movies via Sony 4K Digital Cinema projectors in theaters and Sony 4K TVs at home. Continue reading Cross-Promotion Highlights the 4K Entertainment Experience

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Senators Jay Rockefeller and John Thune have introduced a proposal to let cable and satellite subscribers choose which broadcast TV channels they receive. The proposal intends to limit the blackouts when cable and satellite companies must negotiate retransmission fees with broadcasters. Broadcast advocacy groups have expressed opposition to the proposal. They believe cable and satellite companies need to cut hidden fees, not the broadcast channels, to lower cable bills. Continue reading Senators Propose to Unbundle Local Broadcast TV Channels

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

According to new research from IHS Technology, the introduction of Google’s Android TV platform could disrupt the streaming media player space currently led by Roku and Apple TV. While previous Android-based offerings may have been lacking, a new sophisticated product is expected to more fully integrate with Google-powered features and the Android mobile ecosystem. This may be significant, considering that 213 million connected TV devices are projected for the U.S. by 2017. Continue reading Research Suggests Android TV Could Disrupt Apple and Roku

During last week’s AT&T Major League Soccer All-Star Game, ESPN debuted a new camera system to broadcast and analyze the goalies’ moves from multiple angles within the goal areas. While more than 20 ESPN cameras were positioned throughout Providence Park stadium when the MLS All-Star team defeated Germany’s Bundesliga league champion Bayern Munich by a score of 2-1, four specially designed cameras were placed inside the goalposts. Continue reading ESPN Unveils New Goalpost Cameras at All-Star Soccer Game

CBS is reportedly working on shows intended for Internet distribution only, via services such as Netflix, Hulu or Amazon Instant Video. The new approach would allow CBS to sell its reruns to online video services in addition to new shows for exclusive streaming. During a Q2 earnings call last week, CEO Les Moonves announced that CBS “will be producing more and more shows for more and more outlets, including major streaming companies and other emerging distributors.” Continue reading CBS to Partner with SVODs for Exclusive Online Programming

Sony will soon join LG and Samsung in offering curved 4K LCD television sets. The Japanese company is expected to unveil two models at 65- and 75-inches during next month’s IFA show in Berlin. While Sony has yet to announce pricing and availability, the curved sets will compete with Samsung’s HU9000 line, which includes a 65-inch model priced at $4,300 and 78-inch model at $8,000. Sony currently sells a 65-inch curved 1080p TV for $2,500. Continue reading Sony Planning to Debut a Pair of Curved 4K TVs Next Month