AT&T plans to make LTE Broadcast technology available sometime next year. Also known as LTE Multicast, the technology is based upon evolved Multimedia Broadcast Multicast Service (eMBMS), which allows for content to be sent to a large number of subscribers simultaneously, leading to a more efficient use of network resources. AT&T plans to use Qualcomm’s 700MHz D and E Block spectrum that it acquired in 2011. Content delivery is expected to change dramatically with the new service. Continue reading AT&T Expects to Begin Deployment of LTE Multicast in 2015

Sony debuted a campaign this weekend to market 4K entertainment. The promotion — launched by Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia — includes a 30-second spot for NCM’s FirstLook pre-show content. The spot features outtakes from “The Amazing Spider-Man 2” (available tomorrow on Blu-ray, DVD and Digital HD) with an emphasis on viewing movies via Sony 4K Digital Cinema projectors in theaters and Sony 4K TVs at home. Continue reading Cross-Promotion Highlights the 4K Entertainment Experience

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Senators Jay Rockefeller and John Thune have introduced a proposal to let cable and satellite subscribers choose which broadcast TV channels they receive. The proposal intends to limit the blackouts when cable and satellite companies must negotiate retransmission fees with broadcasters. Broadcast advocacy groups have expressed opposition to the proposal. They believe cable and satellite companies need to cut hidden fees, not the broadcast channels, to lower cable bills. Continue reading Senators Propose to Unbundle Local Broadcast TV Channels

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

According to new research from IHS Technology, the introduction of Google’s Android TV platform could disrupt the streaming media player space currently led by Roku and Apple TV. While previous Android-based offerings may have been lacking, a new sophisticated product is expected to more fully integrate with Google-powered features and the Android mobile ecosystem. This may be significant, considering that 213 million connected TV devices are projected for the U.S. by 2017. Continue reading Research Suggests Android TV Could Disrupt Apple and Roku

During last week’s AT&T Major League Soccer All-Star Game, ESPN debuted a new camera system to broadcast and analyze the goalies’ moves from multiple angles within the goal areas. While more than 20 ESPN cameras were positioned throughout Providence Park stadium when the MLS All-Star team defeated Germany’s Bundesliga league champion Bayern Munich by a score of 2-1, four specially designed cameras were placed inside the goalposts. Continue reading ESPN Unveils New Goalpost Cameras at All-Star Soccer Game

CBS is reportedly working on shows intended for Internet distribution only, via services such as Netflix, Hulu or Amazon Instant Video. The new approach would allow CBS to sell its reruns to online video services in addition to new shows for exclusive streaming. During a Q2 earnings call last week, CEO Les Moonves announced that CBS “will be producing more and more shows for more and more outlets, including major streaming companies and other emerging distributors.” Continue reading CBS to Partner with SVODs for Exclusive Online Programming

Sony will soon join LG and Samsung in offering curved 4K LCD television sets. The Japanese company is expected to unveil two models at 65- and 75-inches during next month’s IFA show in Berlin. While Sony has yet to announce pricing and availability, the curved sets will compete with Samsung’s HU9000 line, which includes a 65-inch model priced at $4,300 and 78-inch model at $8,000. Sony currently sells a 65-inch curved 1080p TV for $2,500. Continue reading Sony Planning to Debut a Pair of Curved 4K TVs Next Month

The U.S. video entertainment market — including pay TV, box office, Blu-ray, DVD, video-on-demand, and paid-for online video — is getting ready to reach an all-time high. According to a new report from researcher Futuresource Consulting, the market is expected to make $123 billion in retail value in 2015. Futuresource notes that the video market reached $120 billion in 2013, a 2 percent increase over the previous year. Per household spending on video in the U.S. is the highest in the world. Continue reading U.S. Spends More on Digital Video Than the Rest of the World

Netflix, which recently reached 50 million streaming customers, now generates more revenue from subscriptions ($1.146 billion) than HBO. According to Netflix CEO Reed Hastings, edging past HBO’s $1.141 billion is a “minor milestone.” SNL Kagan estimates that HBO has 28.7 million U.S. subscribers. However, HBO remains much more profitable than Netflix. In related news, Time Warner Chairman Jeff Bewkes told analysts this week he is open to OTT services. Continue reading Netflix Has More Subscribers, But HBO Remains More Profitable

The young comedians, musicians, and entertainers who made it big on YouTube, Vine, and other online platforms are changing the way audiences and entertainment companies define celebrity. Young adults and teens are watching more content online than ever before, and they have launched the careers of Vine stars and YouTube personalities, some of whom cross over into traditional media after gaining huge audiences. Teens also find online stars more relatable and engaging. Continue reading Online Stars a New Breed of Celebrity Among Young Adults

Each month, almost 100 million people use song-recognition app Shazam. Many shows and ads integrate Shazam to supply special offers or exclusive content. The app now plans to launch Resonate, a sales platform to help television networks monetize the viewers that use second screens while watching television. The platform aims to help network partners exert more control over the messages and content users receive when using Shazam while watching TV.  Continue reading Second Screen: Shazam Unveils Sales Platform for TV Networks

The National Academy of Television Arts & Sciences announced recipients of the 66th Annual Technology and Engineering Emmy Awards, which will be presented at January’s Consumer Electronics Show in Las Vegas for the ninth consecutive year. Apple, Microsoft, Roku, Sony and TiVo will be recognized for television enhancement devices. HBO and Netflix will receive awards for second screen navigation. Kazuo Hirai, president and CEO of Sony Corporation will receive the Lifetime Achievement Award. Continue reading NATAS Announces 66th Tech Emmys, To Be Presented at CES

RightThisMinute, a TV show that focuses solely on online videos, has become the number one syndicated new show in the U.S. The show airs on HLN and local channels, with two million viewers per half-hour episode. Because the show consists only of online videos, rather than hiring writers, the producers and talent search for featured videos. The popularity of the show highlights a shift that makes the second screen — featuring content from YouTube, Hulu and Netflix — our first screen. Continue reading TV Show Highlighting Popular Online Videos Tops Syndication