Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

TiVo has indicated it will enter the North American smart television set market, announcing a “multi-year, multi-million-unit agreement” with Sharp that will see sets start to ship in 2024 beginning in Europe. The move to populate the TV ecosystem with hardware running Xperi’s TiVo OS pits the company against an entrenched group of smart TV competitors that includes Amazon Fire TV, Android TV, Google TV, Roku, Samsung Tizen and LG Electronics’ webOS. Added to those is the Comcast and Charter Communications Xumo brand, and also Telly, which offers free TVs supported by ads. Continue reading Xperi Advances Its Plan for TiVo OS Smart TVs in Sharp Deal

Telly, the TV hardware startup led by Pluto TV co-founder Ilya Pozin, is shaking up industry business models by offering 500,000 smart TVs free to consumers willing to watch 24/7 ads on a split screen with streaming TV shows and movies. The ad-subsidized sets feature a dual-screen that includes a 55-inch 4K HDR display with a nine-inch “smart screen” mounted beneath. The smaller screen is where the ads will appear, running alongside feeds featuring information such as weather, stock reports, and sports scores. Powered by TellyOS, the sets also have a built-in five-driver soundbar. Continue reading Telly Offers Free Smart TVs Featuring Ads on Second Screen