Consumer mobile app spending hit $170 billion in 2021, according to the State of Mobile in 2022 report released by App Annie. Charting expenditures across iOS, Google Play and third-party Chinese Android app stores, the figure represents 19 percent year-over-year growth, almost flat (down from 18 percent growth in 2020). While last year, consumers installed more apps than ever, the growth rate itself is slowing. Last January, App Annie reported year-over-year download growth of 7 percent from 2020, which has dropped to 5 percent for 2021. However, in all, consumers downloaded a record 230 billion apps in 2021. Continue reading Consumers Downloaded a Record 230 Billion Apps Last Year

Global consumer in-app spending is predicted to reach $133 billion in 2021, up nearly 20 percent from the prior year, according to market analytics firm Sensor Tower. Mobile games account for 64 percent ($89.6 billion) of the projected spend. While game revenue continues to grow, share of overall spending will by the end of 2021 have declined by 6.7 percent from 2020, due to “the persistent growth of non-game categories such as entertainment, which received a large boost from the ongoing COVID-19 pandemic.” TikTok is 2021’s most-downloaded app, according to the study. Continue reading Mobile Apps Trigger $133 Billion in 2021 Consumer Spending

App Annie has released new stats regarding the first 10 years of Apple’s App Store. According to the analytics and market intelligence firm, there have been more than 170 billion downloads from Apple’s iOS store through December 2017, which represents in excess of $130 billion in spending. An increasing number of apps have exceeded the $1 million and $10 million consumer spending milestones, with “plenty more to come,” predicts App Annie. The U.S. leads the world with 40.1 billion downloads and $36 billion in consumer spending, followed closely by China and then Japan. Continue reading App Store Spending Predicted to Reach $75.7 Billion in 2022

Sensor Tower lists Netflix as the top-earning app for 2017 (not counting mobile games). According to TechCrunch: “The service saw gross subscriber revenue of approximately $510 million — a 138 percent increase over last year. That’s about 2.4 times the $215 million users spent in the Netflix app in 2016.” In previous years, the #1 ranking was earned by Spotify and LINE. The annual report ranks apps and publishers available on the Apple App Store and Google Play. Top earners on Google Play included Tinder, Google Drive, LINE, Pandora, and HBO Now. Continue reading Netflix Takes #1 Ranking for Top Non-Game App By Revenue