By
Paula ParisiDecember 13, 2024
YouTube’s Playables, a no-download app for light games, is testing a multiplayer feature for select titles. The Playables multiplayer lets users play games in real time with others on the platform. The test kicks off with two games available on both desktop and mobile, “Ludo Club” and “Magic Tiles 3.” YouTube launched Playables to all users in May with more than 75 titles and announced this week that it plans to introduce more features and content in the future. Gaming is a “sizable” viewing market for YouTube, according to Statista, which says its most-subscribed game channels each average about 47 million monthly subscribers. Continue reading YouTube Playables Experiments with Live Multiplayer Gaming
By
Paula ParisiAugust 14, 2024
YouTube, which began testing crowdsourced fact-checking in June, is now expanding the experiment by inviting users to try the feature. Likened to the Community Notes accountability method introduced by Twitter and continued under X, YouTube’s as yet unnamed feature lets users provide context and corrections to posts that might be misleading or false. “You can sign up to submit notes on videos you find inaccurate or unclear,” YouTube explains, adding that “after submission, your note is reviewed and rated by others.” Notes widely rated as helpful “may be published and appear below the video.” Continue reading YouTube Tests Expanded Community Fact-Checking for Video
By
Paula ParisiJuly 29, 2024
San Francisco-based OpenAI revealed it is currently testing SearchGPT, a prototype of new AI search features that provides “fast and timely answers with clear and relevant sources.” The testing arrives as similar technology is made available by leading search services Google and Microsoft Bing. The SearchGPT prototype, featuring a user interface similar to that of OpenAI’s ChatGPT chatbot and virtual assistant, launched last week to a group of 10,000 test users and publishers who will be tapped for feedback. The plan is to iterate an improved version and then integrate SearchGPT directly into ChatGPT, although no timeline was provided. Continue reading OpenAI Begins Testing Prototype of New AI Search Features
By
Paula ParisiJuly 16, 2024
After five months of testing, e-commerce giant Amazon is releasing its AI-powered shopping assistant, Rufus, on mobile throughout the U.S. via the Amazon Shopping app. By tapping the icon, shoppers can access a chat interface and query Rufus on topics such as the best portable speakers or summer dresses under $50. In time for this week’s Prime Day event, the new assistant can also provide status updates on orders. Rufus was trained on the Amazon catalog and other Internet content, so it can provide information on a wide variety of topics and reportedly also answer questions about politics and write short stories. Continue reading Amazon’s AI Shopping Assistant Rufus Is Ready for Prime Day
By
Paula ParisiJune 20, 2024
YouTube is experimenting with a feature that allows viewers to add contextual “Notes” under videos, similar to what X does with its Community Notes. The Google-owned company says the intent is to provide clarity around things like “when a song is meant to be a parody,” when newly reviewed products are available for purchase, or “when older footage is mistakenly portrayed as a current event.” However, the timing preceding a pivotal U.S. presidential election and facing concerns about deepfakes and misinformation is no doubt intentional. The pilot will initially be available on mobile in the United States. Continue reading YouTube to Tackle Misinformation with Crowdsourced Notes
By
Paula ParisiJune 6, 2024
Instagram is testing unskippable ads that will appear in users’ feeds. Screenshots of the new ad unit, which users can’t scroll through, began circulating on sites like Reddit and X, prompting general outrage, followed by confirmation that the test is underway. The ads include a countdown timer like those used in some streaming shows that prevent the ability to fast forward and also lock users onto the message without the ability to browse elsewhere on the site until the ad plays through. The approach is similar to the YouTube model for ads that appear before and midway through videos. Continue reading Instagram Users Angered by Test of ‘Unskippable’ Video Ads
By
ETCentric StaffApril 17, 2024
Meta is testing a new large language chatbot, Meta AI, on social platforms in parts of India and Africa. The chatbot was introduced in late 2023, and began testing on U.S. WhatApp users in March. The test is expanding to include more territories and the addition of Instagram and Facebook Messenger. India is reported to be Meta’s largest social market, with more than 500 million Facebook and WhatsApp users, and has big implications as the company scales up its AI plans to compete against OpenAI and others. The Meta AI chatbot answers questions and generates photorealistic images. Continue reading Meta Tests Image-Generating Social Chatbot on Its Platforms
By
ETCentric StaffApril 3, 2024
The United States has entered into an agreement with the United Kingdom to collaboratively develop safety tests for the most advanced AI models. The memorandum of understanding aims at evaluating the societal and national defense risks posed by advanced models. Coming after commitments made at the AI Safety Summit in November, the deal is being described as the world’s first bilateral agreement on AI safety. The agreement, signed by U.S. Commerce Secretary Gina Raimondo and UK Technology Secretary Michelle Donelan, envisions the countries “working to align their scientific approaches” and to accelerate evaluations for AI models, systems and agents. Continue reading U.S. and UK Form Partnership to Accelerate AI Safety Testing
By
ETCentric StaffApril 2, 2024
OpenAI has debuted a new text-to-voice generation platform called Voice Engine, available in limited access. Voice Engine can generate a synthetic voice from a 15-second clip of someone’s voice. The synthetic voice can then read a provided text, even translating to other languages. For now, only a handful of companies are using the tech under a strict usage policy as OpenAI grapples with the potential for misuse. “These small scale deployments are helping to inform our approach, safeguards, and thinking about how Voice Engine could be used for good across various industries,” OpenAI explained. Continue reading OpenAI Voice Cloning Tool Needs Only a 15-Second Sample
By
ETCentric StaffMarch 27, 2024
Spotify is launching a test for video-based learning courses in the United Kingdom. Users are invited to test two-free classes before deciding whether to subscribe to a course series, studying topics from DJing to Microsoft Excel. The company has partnered on content with educational tech companies BBC Maestro, PLAYvirtuoso, Skillshare and Thinkific on series averaging $25 to $100 per course (£20 to £80). Topics are organized into four main categories: make music, get creative, learn business and healthy living. Pricing is the same for premium and free members. No word on when the test might expand beyond the UK. Continue reading Spotify Testing Paid Subscription Learning Courses in the UK
By
ETCentric StaffMarch 13, 2024
The Apple WebKit team introduced the initial version of the Speedometer benchmark in 2014. Since then, it has become an industry-wide tool for gauging browser optimization and performance, even as some stakeholders complained that having been developed in the Apple ecosystem, it could not help but exhibit systemic biases that favored Safari. So, Microsoft, Google and Mozilla joined Apple to create Speedometer 3.0, “a new governance benchmark” that aims for neutrality across the architectures used by Google Chrome, Microsoft Edge and Mozilla’s Firefox. Continue reading Apple, Google, Microsoft, Mozilla Team on Speedometer 3.0
By
ETCentric StaffMarch 5, 2024
In its continuing effort to expand in-app shopping activity, TikTok is testing an option to allow users to automatically identify products in their uploads — a march toward making all objects shoppable. The test lets select users toggle to “Identify Similar Objects” within a video. When activated, the AI-powered ISO highlights matching products that can be purchased in-app. TikTok has been exploring the feature for deployment in the United States this past year. TikTok parent ByteDance has for some time been using the in-stream shopping feature in the platform’s Chinese sister platform, Douyin. Continue reading TikTok Tests Feature Designed to Streamline In-App Shopping
By
Paula ParisiFebruary 6, 2024
TikTok is testing a feature designed to make all posts shoppable as it goes all-in on creating what the company hopes will be a multi-billion-dollar U.S. e-commerce business. The new technology uses machine learning to identify objects in a video then prompts viewers to “find similar items on TikTok Shop” using links and in-app search. The ByteDance-owned social platform is also reportedly planning to launch multiple live-streaming studios in cities including Los Angeles where creators can go to stream shopping-themed content. The facilities are expected to be able to host multiple studios servicing dozens of creators per day. Continue reading TikTok Tests a Feature That Tags Videos with Shopping Details
By
Paula ParisiFebruary 1, 2024
To the appreciation, if not delight, of sports fans, Google is allowing YouTube TV subscribers to exercise more choice in what games to watch in their multiview windows. YouTube TV offers the option of watching up to four different sporting or news events simultaneously on a single screen. However, it doesn’t allow endless free choice, but presents combination options. Users complained and Google responded by serving up more multiview combinations to choose from, but stopped short of generating customizable multiplex streaming feeds for each user. Continue reading YouTube TV Expands NBA League Pass Choices in Multiview
By
Paula ParisiNovember 9, 2023
YouTube is testing artificial intelligence features with YouTube viewing Premium customers and the long-form video experience. Paid subscribers on mobile platforms who opt-in can participate in the two experimental tests for AI-assisted functions that include help with the comments section and a chatbot tool that lets viewers get answers to questions about videos and recommendations for related content. To help viewers “dive deeper into content” without interrupting playback, a conversational “Ask” icon will appear beneath videos in progress, inviting questions or letting viewers select suggested prompts. Responses include answers and related content recommendations. Continue reading YouTube Premium Testing GenAI Tools for Long-Form Video