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Cyber Monday Marks Biggest U.S. Online Shopping Day Ever

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November 30, 2023

The U.S. saw record Cyber Monday sales, with shoppers dropping $12.4 billion, according to Adobe Analytics, which tracked roughly 1 trillion retail website visits resulting in purchases of more than 100 million products. Top-selling items included Hot Wheels toys, Microsoft’s Xbox Series X game console, televisions and small kitchen appliances. Spending was up by 9.6 percent over last year’s event, according to Adobe, which crowned Cyber Monday 2023 “the biggest online shopping day of all time.” Although consumers continue to fret about the economy, sales were propelled by discounts and offers to “buy now, pay later.” Continue reading Cyber Monday Marks Biggest U.S. Online Shopping Day Ever

Black Friday Sets Sales and Mobile Shopping Records in U.S.

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November 28, 2023

American consumers set a new online shopping record for Black Friday, spending $9.8 billion on November 24, a record for the famous sales day and a 5.7 percent increase over 2022, according to Adobe Analytics. Thanksgiving Day online sales were also strong, rising 5.5 percent to $5.6 billion, per Adobe, which predicts that Cyber Monday numbers will blow past both those days, projecting U.S. consumer spending of between $12 billion and $12.4 billion for another new record. A notable trend during the holiday shopping weekend was increased reliance on “buy now, pay later” deals. Continue reading Black Friday Sets Sales and Mobile Shopping Records in U.S.

Netflix Expanding Previews as Ad Tier Gets Up and Running

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December 2, 2022

Netflix is now live with its ad-supported tier, but company co-CEO Reed Hastings said he regrets not having launched it sooner. Speaking at The New York Times’ DealBook Summit, Hastings said he was preoccupied with digital competition from Google and Facebook. “I didn’t believe in the ad-supported tactic for us. I was wrong about that. Hulu proved you could do that at scale and offer customers lower prices,” Hastings told NYT columnist and DealBook founder and editor-at-large Andrew Ross Sorkin. “I wish we had flipped a few years earlier on that, but we’ll catch up.” Continue reading Netflix Expanding Previews as Ad Tier Gets Up and Running

Major Discounts Propel Cyber Monday to New Sales Record

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November 30, 2022

Cyber Monday racked up $11.3 billion in online sales, according to Adobe Analytics, which reports a 5.8 percent increase over 2021’s spending of $10.7 billion (which was down slightly from 2020’s $10.8 billion). The 2022 result was a record for Cyber Monday and also for the year-to-date. Thanksgiving sales totaled $5.29 billion, while Black Friday hit $9.12 billion — both outperforming earlier forecasts. All in, “Cyber Week,” including the days off and workdays during which people continued to shop, is estimated to have tallied $35.27 billion in online sales, a 4 percent increase year-over-year. Continue reading Major Discounts Propel Cyber Monday to New Sales Record

Report: 2022 Online Sales Sets Another Record, Says Adobe

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November 29, 2022

Digital Black Friday shopping was brisk, with a record $9.12 billion spent, according to Adobe. Online sales were up 2.3 percent year-over-year for Friday, November 25, the day after Thanksgiving. Also a hit, Buy Now Pay Later payments increased by a whopping 78 percent over the prior week, beginning November 19, with inflationary pressures seeming to drive that pattern. Adobe tracks transactions on retail websites. Total seasonal revenue is estimated to top-out at $209 billion, Adobe says, noting that Cyber Monday alone accounted for $11.3 billion. U.S. consumers also spent more time and money shopping in stores on Black Friday than they did the same day last year. Continue reading Report: 2022 Online Sales Sets Another Record, Says Adobe

Adobe Analytics Reports a First Time Drop for Cyber Monday

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December 7, 2021

Consumers spent $10.7 billion on Cyber Monday, representing a 1.4 percent decrease compared to last year. The sales drop marks the first time that Adobe Analytics reported a decrease in spending on a major shopping day (the firm has been tracking e-commerce since 2012). Adobe still anticipates record-breaking online shopping activity through the overall holiday season. According to the web analytics firm, U.S. consumers spent $109.8 billion online from November 1 through Cyber Monday, marking an 11.9 percent jump over 2020 for the same period. Continue reading Adobe Analytics Reports a First Time Drop for Cyber Monday

Major Surge in Online Sales for Black Friday, Cyber Monday

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December 2, 2020

This year’s Black Friday was a marked contrast to those of previous years, due to the rise in COVID-19 cases and guidelines from the Centers for Disease Control and Prevention to avoid crowds. Brick-and-mortar stores were the losers, with Morgan Stanley analysts estimating a 20 percent drop in sales compared to last year. Instead, according to Adobe Analytics, shoppers spent $9 billion online on Friday, capturing a 21.6 percent increase from the previous year, and the second biggest number ever for online sellers. Meanwhile, consumers shelled out $10.8 billion on Cyber Monday for a new single-day sales record. Continue reading Major Surge in Online Sales for Black Friday, Cyber Monday

This Holiday Season to Feature Virtual Shopping Experiences

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November 25, 2020

The ongoing coronavirus pandemic has changed the holiday season in ways big and small. Macy’s Thanksgiving Day Parade is still on, but without spectators, just a sign of the times for the merchant evolving to a primary digital presence. Last month, two Macy’s stores, in Delaware and Colorado, became fulfillment centers rather than places to shop. Other retailers, among them Ralph Lauren, Gap and Clarins Group, are opening virtual stores that create a consumer experience; some are slated to stay online for months after Christmas. Continue reading This Holiday Season to Feature Virtual Shopping Experiences

Alibaba, JD.com Set Record Earnings for China’s Singles Day

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November 16, 2020

On China’s Singles Day, Alibaba Group reported it earned a record $75.1 billion this year, in part by extending the buying window to eleven days. This year, however, Alibaba, founded by Jack Ma, is under increasing pressure from regulators who suspended the dual IPOs of Alibaba’s Ant Group. Since then, according to Refinitiv data, the company’s shares on the New York market have dropped 16 percent, erasing $137 billion from its market value. Alibaba and JD.com said the U.S. was the top seller of goods to China. Continue reading Alibaba, JD.com Set Record Earnings for China’s Singles Day

Black Friday Experiences New E-Commerce Sales Records

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December 3, 2019

Online sales boomed this Thanksgiving holiday weekend, with record-breaking $4.2 billion in purchases on Turkey Day, followed by $7.4 billion spent on Black Friday. Although this was a new high — up $1.2 billion from last year’s Black Friday — it didn’t meet Adobe Analytics’ prediction of $7.5 billion. Salesforce reported $7.2 billion in sales, even lower than Adobe’s numbers. Of those numbers, $2.9 billion in sales were conducted on smartphones that day. Top-selling electronics included Apple laptops, AirPods and Samsung TVs. Continue reading Black Friday Experiences New E-Commerce Sales Records

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