Sports Illustrated makes its Snapchat debut with “America’s Best Sports Videos.” The Snap Original series aims to connect the 67-year-old sports franchise with younger audiences through user-generated footage debuting Fridays. According to Snap, more than 85 percent of the Gen Z population watched a Snap Originals video in the second half of 2020. Snap users can access the program by scanning SI’s unique Snapcode or searching by title on the Snapchat Discover page. The show is hosted by 28-year-old Ashley Nicole Moss, host and co-creator of SI’s “Laces Out” series about sneaker culture. Continue reading Sports Illustrated Launches Original Video Series on Snapchat