Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Continue reading Amazon Live FAST Shopping Added to Prime Video, Freevee

Spotify is relaunching its “Kids and Family” category, to focus on young children with vocabulary and language-development activities. An emphasis is on music, which improves language development in children ages 0 to 3. Spotify Kids provides playlists around daily activities such as bedtime, bath time and traveling in a car. As an aid to parents, the playlists come with breaks between songs when a prompt, voiced by a celebrity, offers parents ways to interact with their child. Continue reading Spotify Revives ‘Kids’ Category with Early Childhood Learning