The Chernin Group (TCG), headed by Peter Chernin, has created the Action Network, a subscription-based sports analysis and media company for gamblers and fantasy-sports players. The Action Network melds three TCG-acquired companies: Mark Cuban-backed FantasyLabs, Sports Insights and Sports Action. Employees of those three companies will join the Action Network, and their founders will also be involved in key positions. Former ESPN executive Chad Millman is the new group’s head of media. TCG is the new firm’s primary investor, although it declined to state a dollar figure. Continue reading TCG Forms Subscription-Based Company for Fantasy Sports

VoiceLabs just released a report that shows Amazon Echo and Google Home, holiday season hits, have problems to overcome in order to achieve mainstream acceptance. Its data reveals only 3 percent of users who enable an Alexa or Google Assistant voice app become active users by the second week, and, of the 7,000+ Alexa Skills voice apps, 69 percent have zero or one customer review, a sign of low to no usage. In comparison, Android and iOS apps have 13 percent and 11 percent retention rates respectively after one week. Continue reading Alexa, Google Assistant Beset by Zombie Apps, Low Retention

The real-time series “@SummerBreak” is the biggest hit on social media that you probably never heard of. The fact that largely unknown shows draw massive viewer numbers is one of the key characteristics of what many are now calling digital native content. Digital influencers and online celebrities have spawned profitable media empires and some of them have parlayed that to play a role in more traditional media. Many, however, are happy to stay in their online universe where viewers are family and the paychecks are hefty. Digital native content was the subject of a CES panel this week. Continue reading Digital Native Content Appeals to Brands, Creatives, Viewers

Verizon Communications announced yesterday that it has purchased a minority stake in AwesomenessTV, the digital entertainment network geared toward teens and young adults. Verizon is buying 24.5 percent of the video company, now valued at $650 million. DreamWorks Animation owns 51 percent of the unit (it acquired Awesomeness in 2013), and Hearst owns another 24.5 percent. According to the telco, plans include creating a “a first-of-its-kind premium short-form mobile video service featuring leading talent in front of and behind the camera.” Continue reading Verizon Invests in AwesomenessTV to Grow its Mobile Video

AT&T wants to become the leading mobile provider for today’s “connected generation.” The carrier announced it is partnering with Fullscreen to launch AT&T Hello Lab, a yearlong initiative to give 10 online influencers support to create new entertainment content — including podcasts, video series, meet-ups and albums — with a focus on mobile and social media. AT&T has already signed YouTube star Grace Helbig, travel duo Damon and Jo, Instagram comedian Brandon Armstrong, Snapchat star Shaun McBride, magician Collins Key and musicians Us The Duo. Continue reading AT&T and Fullscreen Tap Social Influencers for New Initiative

Otter Media announced yesterday that it has taken a majority stake in Fullscreen in a deal that values the digital media company at about $200-$300 million. Otter Media is a joint venture between AT&T and The Chernin Group. Fullscreen connects popular online personalities — such as YouTube stars Connor Franta, the Fine Brothers, and Our2ndLife — with brands interested in reaching an audience under 30 that is increasingly looking online for entertainment. Continue reading The Chernin Group and AT&T Take Majority Stake in Fullscreen