Amazon’s game-centric streaming platform Twitch has been going all-in on music. This week it made a deal this week with digital licensing agency Merlin to unlock live experiences worldwide and create revenue earning opportunities for the indie’s global membership. The agreement comes on the heels of last week’s expansion pact with Universal Music Group and a pact with Warner Music Group in Q4, when Twitch launched The Collective artist incubator for musicians. The Merlin deal offers members “an on-ramp to our devoted and engaged Twitch community,” said Twitch vice president and head of music Tracy Chan. Continue reading Twitch Continues Its Push into Music, Adds Merlin as Partner

Amazon continues to expand into the entertainment realm with its delivery of movies and TV via Amazon Prime, the launch of Amazon Studios, its recent acquisition of video game developer Double Helix, and now, the possibility of a streaming music service that would likely be bundled into its Prime delivery option. Amazon has been hiring executives with digital music experience in recent years, and has reportedly been in talks with major music labels for the past few months. Continue reading Amazon Discusses New Streaming Service with Music Labels

BitTorrent is teaming with DIY service provider Topspin Media, Web video production company The Collective, emerging music magazine The FADER, and digital distribution specialist Cinedigm to launch its publishing platform, BitTorrent Bundles. The company is hoping that its P2P-based direct publishing platform will appeal to musical artists and other creatives and has convinced performers including Madonna to distribute free content through its software. Continue reading BitTorrent Targets Music Scene with P2P Publishing Platform