Netflix has reportedly entered into discussions with studios including Warner Bros., Universal and Sony Pictures Television to revise licensing terms to include their content on the streamer’s planned ad-supported tier. The talks include shows created specifically for Netflix — like Sony’s “The Crown” and Universal’s “Russian Doll” — as well as second-run programming like Sony’s “Breaking Bad” and Paramount Global’s “NCIS.” Sources say the studios will likely be angling for a premium of 15 percent to 30 percent for duplexing the shows on the new tier. While Netflix self-produces some original content in-house, much of it is acquired externally. Continue reading Netflix Said to Be Retooling Deals as it Readies New Ad Tier

Spotify has launched a Netflix Hub designed to extend the experience of enjoying one’s favorite streaming films and shows through official soundtracks, playlists, podcasts and  exclusive Spotify content. Spotify explained the evolution of the pre-existing partnership by pointing out that within two weeks of the premiere of Netflix’s “Squid Game,” Spotify listeners “created more than 22,500 unique themed playlists.” The new Hub will include “experiences” like the recent Netflix collaboration on an “enhanced album” for the revisionist Western “The Harder They Fall,” featuring producer Jay-Z in a behind-the-scenes look at the soundtrack. Continue reading Spotify Launches Netflix Hub with Soundtracks and Podcasts

Apple inked a multi-year partnership with studio A24 to make independent features, the first time that it expanded its ambitions to make content beyond TV programming. Last year, Apple announced it had committed $1 billion to create scripted shows, moving into a field dominated by Amazon and Netflix. Prior to the deal, Apple had only signed deals for two films, the documentary “The Elephant Queen” and family-friendly animated film “Wolfwalkers.” A24 is known for its Oscar-winning feature “Moonlight.” Continue reading Apple Signs a Deal with A24 to Produce Indie Feature Films

During Google’s Q3 earnings call yesterday, CEO Sundar Pichai revealed that YouTube is experiencing more than 100 million hours of watch time via living room devices daily, which represents a 70 percent jump in the last year and about 10 percent of total YouTube watch time. Earlier this year, Google announced more than 1 billion hours of watch time for YouTube across all devices, but this is the first time that smart TVs and living room devices were specified. More than half of YouTube’s viewing now takes place on mobile devices. Alphabet and Google CFO Ruth Porat noted that YouTube has an impressive 90 percent ad viewability rate. Continue reading YouTube Viewing via Connected TVs Up 70 Percent This Year

To help offset its investments in original programming, Netflix will raise prices starting next month for its streaming-video subscribers in the U.S. Marking the third price increase in four years, the company’s $9.99-per-month standard two-stream plan will be bumped to $10.99, while the premium four-stream $11.99 plan will now cost $13.99. The basic plan will remain at $7.99 for now. Wall Street reacted positively, as Netflix stock was up 4 percent following the announcement. Nearly four million consumers in the U.S. still subscribe to the company’s $7.99 DVD-by-mail service. Continue reading Netflix Bets Subscribers Are Willing to Pay More for Streaming

On the heels of its aggressive Q4 move into international regions, Netflix saw an uptick in subscribers totaling 5.12 million abroad and 1.93 million domestically. The numbers beat Wall Street’s expectations and account for Netflix’s biggest quarterly subscription growth in its history. The company is now operating in almost every country and every territory globally. To pump up content, in the coming year, Netflix plans to invest $6 billion in original programming, up from $5 billion last year. Continue reading Netflix Push For Global Expansion Pays Off in Subscriptions