Amazon Style, an IRL clothing store, will open in Los Angeles later this year. The 30,000-square-foot retail establishment, located in Glendale’s upscale Americana at Brand open-air mall, will feature high-tech dressing rooms from which shoppers can electronically summon items as Amazon attempts to address the “pressure points” of traditional clothes shopping. Amazon has been experimenting with physical retail since 2015 when it opened a bookstore in Seattle. In 2017 it purchased the Whole Foods grocery chain for $13.7 billion, and has since then experimented with various formats, including “grab-and-go” convenience stores. Continue reading Amazon Style Retail Clothing Store to Launch in Los Angeles

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’