In a move toward increased transparency, Netflix has begun sharing specifics regarding program consumption data. This week, the streamer released the first “What We Watched: A Netflix Engagement Report,” detailing how many hours the most popular content was viewed January to June 2023. On a call with reporters, co-CEO Ted Sarandos described the information as “a continuum” of improvements to viewership measurement. The report “covers more than 18,000 titles — representing 99 percent of all viewing on Netflix,” which for the six-month period totaled “nearly 100 billion hours worldwide,” according to Netflix. Continue reading Netflix Releases Engagement Report, Reveals Hours Viewed

Netflix co-CEO Ted Sarandos met with South Korea President Yoon Suk Yeol during the Asian dignitary’s U.S. visit this week, prompting the company to commit a cool $2.5 billion toward the creation of Korean series, films and unscripted shows over the next four years. The amount is twice what Netflix has invested in the Korean market since it began streaming there in 2016. Netflix’s Korean partnership has produced global hits including “Squid Game,” “The Glory” and “Physical: 100.” “We have great confidence that the Korean creative industry will continue to tell great stories,” Sarandos said after meeting with Yoon in Washington, D.C. Continue reading Netflix Planning to Invest $2.5 Billion in South Korean Content