Palo Alto-based startup Arraiy is developing methods for automating part of the often-tedious process of producing visual effects for movies, TV shows and video games. “Filmmakers can do this stuff, but they have to do it by hand,” said CTO Gary Bradski, who has worked with tech companies such as Intel and Magic Leap. The Arraiy team, led by Bradski and CEO Ethan Rublee, “are building computer algorithms that can learn design tasks by analyzing years of work by movie effects houses,” reports The New York Times. “That includes systems that learn to ‘rotoscope’ raw camera footage, carefully separating people and objects from their backgrounds so that they can be dropped onto new backgrounds.” Continue reading Startup Using AI to Help Create Effects for Movies, TV, Games

For this year’s Super Bowl, The Mill in London produced 25 commercials, relying heavily on the cloud. “There’s no way we could have gotten that done without a burst of rendering in the cloud,” said The Mill group technical director Roy Trosh. “When we know we have a vendor bulge, we used to bring a [server] supplier and it took three days to get ready to render. This time it took 15 minutes.” At this week’s HPA Tech Retreat, manufacturers and users described how the industry has evolved with regard to cloud production and post. Continue reading HPA 2018: Update on Tools, Production and Post in the Cloud

The rise of AR, VR and AI present new mediums for artists and storytellers to push boundaries and make us reconsider our preconceived notions of reality. On November 14 in Los Angeles, The Engadget Experience: Alternate Realities invites you to witness firsthand — through immersive installations, in-depth interviews, and screenings — today’s creative pioneers living at the intersection of art and technology. The all-day event will feature a collection of compelling talks, panels, artist spotlights and a closing reception. Visit Engadget for a complete list of presentations and to order your tickets online. The ETCentric community can get 50 percent off General Admission tickets by using promo code ETCCENTER50. Continue reading Registration Discount for Engadget’s Alternate Realities Event

The rise of augmented reality, virtual reality and artificial intelligence present new mediums for artists and storytellers to push boundaries and make us reconsider our preconceived notions of reality. On November 14 in Los Angeles, The Engadget Experience: Alternate Realities invites you to witness firsthand — through immersive installations, in-depth interviews, and screenings — today’s creative pioneers living at the intersection of art and technology. The all-day event, to be held at The Theatre at Ace Hotel, will feature a collection of compelling talks, panels, artist spotlights and a closing reception. Visit Engadget for a complete list of presentations and to order your tickets online. Continue reading ‘The Engadget Experience: Alternate Realities’ Slated for LA

The rise of augmented reality, virtual reality and artificial intelligence present new mediums for artists and storytellers to push boundaries and make us reconsider our preconceived notions of reality. On November 14 in Los Angeles, The Engadget Experience: Alternate Realities invites you to witness firsthand — through immersive installations, in-depth interviews, and screenings — today’s creative pioneers living at the intersection of art and technology. The all-day event, to be held at The Theatre at Ace Hotel, will feature a collection of compelling talks, panels, artist spotlights and a closing reception. Visit Engadget for a complete list of presentations and to order your tickets online. Continue reading ‘The Engadget Experience: Alternate Realities’ Slated for LA

Fashion-centric publication W Magazine, in partnership with visual effects house The Mill, features augmented reality in its September 2017 Collector’s Issue. With Katy Perry on the cover, the issue appears to be an ordinary magazine, but if a user views it through a smartphone or tablet lens, he will see various augmented reality images. The viewer must first install W Magazine’s new companion app, Beyond the Page, available for iOS and Android, that activates the AR imagery in the issue. Continue reading W Magazine Tests New Features Enabled by AR Technology

At NAB in Las Vegas, Technicolor gathered group chief technology officer Cristina Gomila, group SVP/CTO home division Jon Walkenhorst and Technicolor Experience Center head Marcie Jastrow to talk about the company’s work in immersion, 360-degree video, virtual reality and other nascent technologies. Jastrow pointed out that these are early days for virtual reality. “The technology is still rough and delivering experiences to headsets isn’t easy,” she said. Yet Technicolor has been involved in 18 VR projects in the last year. Continue reading NAB 2017: Technicolor Unveils Research and Trials in VR, AR

Epic’s Unreal Engine is best known as a game engine, but general manager Marc Petit introduced the company’s enterprise division, which focuses on everything but games. This was Unreal Engine’s first-ever NAB, but for Petit, who worked many years at Softimage and attended numerous NABs, the meeting of the digital image and the game engine was more than symbolic. He used the press conference to showcase the work of several media and entertainment partners, including VizRT, The Future Group, House of Moves and Ross Video. Continue reading NAB 2017: Unreal Engine Promotes its Partner Collaborations

In “The Human Race,” a short produced by visual effects house The Mill for Chevrolet, the automaker’s new 2017 Camaro ZL races a futuristic Chevy concept car, one driven by a racecar driver and the other by artificial intelligence. This short premiered at the Game Developers Conference to showcase how the car was created via real-time rendering, with the help of the Unreal game engine. Unreal maker Epic Games CTO Kim Libreri demonstrated how aspects of the movie could be changed in real-time, while it was playing. Continue reading Epic Games Demos Real-Time Effects for New Branded Short