Lindsey Slaby of brand strategy consultancy Sunday Dinner opened a CES panel discussion on storytelling by noting Google’s phase-out of third-party cookies in 2024. Sophie Bambuck, CMO of outdoor performance clothing and gear company The North Face, admitted that she’s “a little scared.” “But it’s getting me excited about what this means for creative work,” she added. “What this most likely means is that we’re going to have to go back to basics to find ways of engaging so people will want to connect to your brand.” Panelists told tales of innovative ways they related organic stories to connect with customers. Continue reading CES: Crafting Effective Brand Stories in Today’s Marketplace

Snap’s investor warning of slow growth ahead has sent shivers through the social media sector, the digital advertising industry, and Wall Street. Though the general messaging that supply chain issues coupled with the war in Ukraine is bad for business is not exactly news, Snap CEO Evan Spiegel’s message that “the macro environment has deteriorated further and faster than we anticipated when we issued our quarterly guidance last month” hit a nerve. Snap lost 43 percent of its market cap on Tuesday, with the social media sector showing signs of drag and analysts forecasting trouble ahead for ad-supported media. Continue reading Dire Snap Forecast Dampens Social Media, Digital Ad Sectors

Major advertisers including Verizon, Ben & Jerry’s, Patagonia, The North Face, Eddie Bauer and REI have decided not to advertise on Facebook during the month of July. The action was urged by the Anti-Defamation League, NAACP and other civil rights groups to force Facebook to reexamine its policy of refusing to remove political ads containing “blatant lies.” In response, Facebook is taking steps to persuade its top advertisers not to join the boycott, including assurances that it takes civil rights concerns seriously. Continue reading Brands Send Message to Facebook, Industry with Ad Boycott