Hulu just bought the assets of The Video Genome Project (The VGP), whose technology automatically aggregates metadata around video content, classifies it into subgenres and then uses the data to connect titles. The VGP makes connections beyond obvious criteria such as genre, director or cast. Hulu says a “small team” from The VGP will join the company, and, with this technology, Hulu will be able to offer classifications similar to Netflix’s more granular offerings, such as “Action Sci-Fi & Fantasy Based on Books.” Continue reading Hulu Acquires The VGP to Improve Recommendation Options