Although President Obama finally stated that he sides with the Justice Department in the ongoing battles between law enforcement and Apple over encryption of the San Bernardino shooter’s iPhone, U.S. citizens aren’t so sure. A Wall Street Journal/NBC News survey revealed that 47 percent of Americans believe Apple shouldn’t cooperate with law enforcement. The government is not just facing a difficult battle with Apple but another, even more crucial one with Facebook’s WhatsApp popular messaging application. Continue reading Apple, WhatsApp Cases Focus on Law Enforcement vs. Privacy

Viacom just inked a multi-year deal with Snapchat to sell advertising for the vanishing-message app. Viacom will get a bigger investment in digital media and the millennial-focused Snapchat — which already carries content from Viacom’s MTV and Comedy Central — will get the chance to draw in bigger advertisers. In addition, Viacom will add the U.S. version of MTV and an international version of Comedy Central on Snapchat’s “Discover” page, where CNN, Vox, Mashable and The Wall Street Journal also have channels. Continue reading Viacom Signs Multiyear Deal with Snapchat to Sell Advertising

Apple announced that it has been underestimating the number of readers using the Apple News app to read news from more than 100 publishing partners. The company is working on fixing the problem, but for now, neither the publishing partners nor Apple know how popular the app has become. Publishers need an accurate number to manage their advertising strategies. Executives at the publishing partners have been underwhelmed by the reported traffic from the Apple News app so far. Continue reading Apple News App Glitch Causes Underreporting of Readership

What happens when devices, bandwidth and content interplay, asked CES panel moderator Wilson Rothman, personal tech editor of The Wall Street Journal. “We want to talk about the technologies driving the near future of the industry, especially where consumers are involved,” he added. “The next 12 months are an exciting mystery in that area.” The five areas driving the conversation, says Rothman are sensing and processing; natural interfaces; cloud services; wireless bandwidth and over-the-top content. Continue reading Experts Name ‘Five Innovations to Watch’ for the Near Future

Marketers and advertisers have targeted ads to journalists and “influencers” for some time. But the practice is getting more advanced and pervasive, as Facebook, Twitter and other social media companies offer more granular targeting tools. In fact, the latest efforts now target customized messages to journalists as specific publications, such as The New York Times, The Wall Street Journal or USA Today. Reaching individuals who work in media can now be accomplished in a variety of ways, including using profile or email information.

Continue reading Social Ads Aimed at Journalists Becoming More Sophisticated

Magic Leap, the Florida-based company that raised $542 million from Google, Qualcomm and others last year, demonstrated how it plans to marry the real world with virtual, computer-generated content. Magic Leap demonstrated its technology at The Wall Street Journal’s WSJDLive conference in Laguna Beach, California with a concept video that shows the user interacting with a tiny robot gimbal hiding and ducking behind the legs of a real table. The user also brought up a virtual solar system in the real office environment. Continue reading Magic Leap Demonstrates Its Augmented Reality Technology

Apple is launching Apple News, a news reading app with content from leading media companies that gives publishers another venue for ads. The launch comes at the same time that Apple approved ad-blocking apps such as the just-released 99 cent Blockr, a concern among publishers looking for more savvy ways to take advantage of the burgeoning number of digital platforms. Among the companies committed to publishing on Apple News is GQ (sponsored by Burberry) and recipe site Epicurious (sponsored by Campbell’s Soup and Reynolds). Continue reading Media Publishers and Their Sponsors Gravitate to Apple News

On December 4, the U.S. Court of Appeals for the District of Columbia Circuit will hear oral arguments against net neutrality brought by Alamo Broadband, a small Texas Internet provider, the latest to push to end net neutrality. In its filing, the Federal Communications Commission reiterated that the net neutrality rules issued this year that reclassified ISPs as “common carriers” do not violate First Amendment rights. Both the FCC and Alamo’s positions are clear in the filings they’ve recently made to the court. Continue reading FCC and Alamo Broadband Set to Face Off Over Net Neutrality

“WSJ: Interactive” — now available on desktops, tablets and newer Android devices — is a video series produced by the editorial staff of The Wall Street Journal. Powered by TouchCast technology, the series delivers breaking and trending news while integrating the interactivity of the Web into its videos. TouchCast enables viewers to take a more active role in consuming content by flowing between interactive on-screen graphics involving multimedia and websites while remaining within the primary video experience. Continue reading The Wall Street Journal Launches Interactive Video Series