A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Continue reading Roku and NRG Study Finds Streaming Benefits Theater-Going

National Association of Theatre Owners president and CEO John Fithian proclaimed the end of day-and-date streaming and theatrical releases in an address at CinemaCon 2022, which wraps today in Las Vegas. “I am pleased to announce that simultaneous release is dead as a serious business model, and piracy is what killed it,” Fithian declared Tuesday during his state-of-the-industry address. “When a pristine copy of a movie makes its way online and spreads, it has a very damaging impact.” Motion Picture Association chairman and CEO Charles Rivkin said that pre-release piracy reduces box office revenue by as much as 20 percent. Continue reading The Death of Day-and-Date Theatrical and Streaming Releases

The Paris Theater has, for decades, been a cherished movie venue in New York City. Many mourned its August closure as the last surviving single-screen theater in the city. But now Netflix has come to the rescue, reopening it this month as a hub for premieres, screenings and special events. Netflix held its theatrical run of director Noah Baumbach’s “Marriage Story” there earlier this month. Having its own theater will make it easier for Netflix to arrange Oscar-qualifying theatrical releases of its movies. Continue reading Netflix Reopens Beloved Shuttered Theater in New York City

As the Academy Governor representing directors, filmmaker Steven Spielberg is intent on changing the rules so that movies made by streaming content creators won’t be eligible for Oscars but would only be considered for Emmys, along with other TV fare. Spielberg — and the studios — were motivated most recently by how close Netflix-produced “Roma” came to winning Best Picture. As it was, “Roma” director Alfonso Cuarón won Academy Awards for best director and best cinematographer. One complaint is the lopsided spending for Oscar competition. Continue reading Steven Spielberg Criticizes Oscar Noms for Streaming Films

Paramount Pictures, in partnership with Bigscreen and in collaboration with Oculus, Samsung, HTC and Microsoft, is launching its first VR movie theater. On December 3, anyone with any brand of VR headset can sign onto Bigscreen’s website and watch “Top Gun 3D” for free. The viewer walks into a virtual movie theater with theater seating, and watches trailers prior to the main film. Viewers are seated in a virtual audience and can chat before the movie, which is shown in 30-minute increments over the following 24 hours. Continue reading Paramount Pictures to Launch Virtual Reality ‘Movie Theater’