Rock group KISS concluded the last show of its “End of the Road” farewell tour as digital avatars who performed the encore tune “God Gave Rock and Roll to You” to mark the “withdrawal of the flesh and blood group” and usher the band into an era of virtual touring. The KISS avatars were created by Industrial Light & Magic and facilitated through a partnership with Pophouse Entertainment, a Swedish company known for music and entertainment brand extensions as well as a lead investor and production partner for the ABBA Voyage virtual concert residency. Pophouse says the KISS avatars will perform for fans “for decades to come.” Continue reading KISS to Go Fully Virtual with Avatars from ILM and Pophouse