Netflix is actively exploring partnership options for an ad-supported variation of its video platform. Company CEO Ted Sarandos confirmed last week that the company is speaking to multiple partners. Alphabet’s Google and Comcast’s NBCUniversal have emerged as leading contenders. “We’re talking to all of them right now,” Sarandos said during the Cannes Lions Festival of Creativity advertising conference. “We want a pretty easy entry to the market — which, again, we will build on and iterate in. What we do at first will not be representative of what the product will be ultimately. I want our product to be better than TV.” Continue reading Sarandos Talks Netflix Ad-Supported Tier at Advertising Fest

Netflix chief content officer Ted Sarandos says the streaming giant will not be heading to the Cannes Film Festival in May. This is in response to the festival banning films from playing in competition if they have not had theatrical distribution in France. “Netflix could screen some of its upcoming movies out of competition,” reports Variety, “but Sarandos says that doesn’t make sense for the streaming service.” “We want our films to be on fair ground with every other filmmaker,” he noted. “There’s a risk in us going in this way and having our films and filmmakers treated disrespectfully at the festival.” Continue reading Netflix Is Not Planning to Compete at Cannes Fest Next Month