Amazon’s over-the-top businesses (including IMDb TV, Twitch, live sports and Amazon’s News app among others) have grown to 120+ million monthly viewers. The free, ad-supported IMDb TV, which is getting a mobile app, has seen its viewership rise 138 percent year-over-year, making it a rival to similar ad-supported streamers including Fox’s Tubi, ViacomCBS’s Pluto TV and Roku’s The Roku Channel. Amazon’s exclusive rights to NFL’s “Thursday Night Football” will begin a year earlier than originally planned, with the 2022-2023 season. Continue reading Amazon OTT Businesses Reach 120+ Million Monthly Viewers

For Q1 2021, Amazon reported record profits of $26 billion, more than the previous three quarters combined, with net income more than tripling to $8.1 billion and revenue of $108 billion, surpassing FactSet’s analyst predictions. In addition to Amazon’s successful quarter, Apple, Facebook, Google and Microsoft all enjoyed major upticks in profits and revenues, the result of the increased need for their products and services during the COVID-19 pandemic. Amazon expects that its Q2 sales will reach between $110 billion and $116 billion. Continue reading Amazon’s Profits, Income, Stock Price Skyrocket During 2020

In 2020 Amazon spent $11 billion on Prime services content, up 41 percent from the $7.8 billion it spent in 2019. The sum includes licensing and production costs and costs related to digital subscriptions and content it sells and rents. The first season of its “Lord of the Rings” TV show reportedly cost $465 million to produce. However, Amazon canceled the “Lord of the Rings” online role-playing game announced in 2019. The huge sums Amazon is putting into content reflects its desire to dominate global digital entertainment. Continue reading Amazon Spent Heavily on Video and Music Content Last Year

Amazon inked a deal to make its Prime Video service home to the National Football League’s “Thursday Night Football” by 2023. Amazon paid an “average annual fee” of about $1 billion, making it the company’s biggest such deal to date. Currently, Amazon ranks third in digital advertising, after Google and Facebook, but the exclusive NFL games will likely supercharge viewing and advertising. Recently, Amazon also signed deals to put its free ad-supported IMDb TV into more homes and ordered a spin-off of popular show “Bosch.” Continue reading New NFL Deal Is Part of Amazon’s Plans to Increase Content

The NFL and Facebook renewed their video deal through the 2020 season. In the original deal, inked in 2017, the NFL provided recaps from all 256 regular season games plus other content for Facebook Watch. The NFL will continue to supply the season recaps, along with original content, content related to the NFL’s 100th anniversary and material from the NFL Films archive featured on “NFL Throwback.” Facebook says that, in 2017 and 2018, over 22 million people watched at least a minute of an NFL recap. Continue reading New NFL-Facebook Contract Will Run Through 2020 Season

In the age of television, sports fans typically watched their games on the couch or, if they were lucky, in arenas or stadiums. With the advent of virtual reality, however, that paradigm is about to shift. The future of sports promises to be more accessible, interactive, personalized and immersive. The fan might still sit on the couch — or at an office desk — but technologies including the Oculus Go VR headset and Intel’s True View will deliver the game in exciting new angles and a 3D view of everything on the field or court. Continue reading March Madness Live VR App Signals Future for Sports Fans

Silicon Valley companies are getting closer to becoming major players in sports broadcasting. Up until now, Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have been happy to ink contracts for various smaller sports packages that allow them to stream what has already been broadcast by the TV networks. But that scenario may be poised for a change, evidenced by the recent bidding war for primetime TV rights to NFL’s “Thursday Night Football” (Fox just signed a 5-year broadcast agreement, but a digital partner has yet to be announced). Continue reading Silicon Valley Could Compete with Pay TV in Streaming Sports

Amazon Web Services debuted AWS Elemental Media Services this week at the AWS re:Invent conference in Las Vegas. The suite includes five services, three based on existing AWS Elemental products and two new services. Announced by AWS chief marketing officer Keith Wymbs, the existing three products include live compression engine MediaLive, packaging technology MediaPackage and file-to-file transcoding engine MediaConvert. The two new services are MediaStore, for video delivery from storage optimized for media, and MediaTailor, a targeted ad insertion program. Continue reading AWS Rolls Out Elemental Media Services for Video Providers

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

The numbers are in for Amazon’s first live-stream of NFL “Thursday Night Football,” the September 28 match between the Chicago Bears and Green Bay Packers. Amazon topped Twitter’s 2016 numbers with regard to average audience size and time spent viewing, with 1.6 million global viewers tuning in to the Amazon Prime stream. Prime Video views are just 2.5 percent of the total audience for the game, almost all of which came from TV. The game was broadcast by CBS and also streamed on the NFL Network. Continue reading Amazon’s First ‘Thursday Night Football’ Game Tops Twitter’s

On September 28, Amazon will live-stream the first of 11 NFL “Thursday Night Football” games to its Prime Video members in over 200 countries and territories (excluding China). The last game, between Pittsburgh and Houston, will live-stream on Christmas Day. The event marks the beginning of an era in which technology titans, including Google and Facebook, vie with traditional broadcasters for the rights to major sports deals. The sports leagues are drawn to the global reach of the major technology companies. Continue reading Amazon’s NFL Deal Creates New Paradigm for Sports Rights

Amazon revealed to Reuters that it will charge advertisers $2.8 million for 30-second commercials during the NFL Thursday Night Football games it will stream live to Prime customers this upcoming season. Amazon is paying the NFL $50 million to stream the season’s 10 games, the company’s first major push into live sports. In addition to Amazon Prime streaming, the games will also be available on either CBS or NBC, each of which are airing five games. Last season, Twitter paid $10 million to stream Thursday night NFL games. Continue reading Amazon Prices NFL Thursday 30-Second Spot at $2.8 Million

After losing the Thursday Night Football deal to Amazon this time around, Twitter announced it now has plans to stream year-round football programming. Through a new multi-year agreement, Twitter will stream official NFL video and related content all year, in addition to a live half-hour digital show to air five nights a week during the season. The new show, hosted by talent from the NFL Network, will feature news, highlights, projections, rankings and more. Live pre-game content will offer fans behind-the-scenes access including warm-ups and interviews via Periscope. Continue reading Twitter Signs Deal for Streaming NFL-Related Video Content

The National Football League has signed a one-year agreement to stream 10 Thursday night games via Amazon in a deal insiders say is valued in the $50 million range (about five times the value of last season’s deal with Twitter). The games streamed for free on Twitter, but the Amazon deal will stream only to Prime members. Globally, more than 60 million consumers pay the annual $99 fee for Amazon Prime with perks including two-day shipping and access to movies, TV shows and music. The NFL deal is not exclusive; Thursday night games are split between CBS and NBC for television broadcasts, and are also made available on the NFL Network. Continue reading NFL and Amazon Sign Deal to Stream Thursday Night Games