In a move that may appeal to music fans as well as marketing professionals, ByteDance-owned video platform TikTok just announced the availability of a new promotional feature called “Share to TikTok” that enables users to share music, podcasts and audiobooks from Apple Music and Spotify to TikTok, directly from the share menus of the streaming services. Content shared to TikTok will feature links directing users to the original sources to foster discovery and engagement on the partnering services. The new feature follows the launch of “Add to Music App,” a tool for users to save songs they discover on the TikTok app to their streaming service of choice. Continue reading TikTok Introduces New Feature to Share and Promote Music

The live event business is making further inroads with social apps, as Shazam pacts with Ticketmaster and TikTok integrates Eventbrite. Ticketmaster says artists can now link live events in Apple’s Shazam app, where they’ll appear when a user Shazams a track. The feature will work in the more than 30 countries where Ticketmaster operates. The Live Nation-owned company also has deals with Snap and TikTok, whose new alliance with Eventbrite allows event producers and TikTok users to embed Eventbrite links in-stream. Now the TikTok community can discover events and purchase tickets “without ever leaving the app.” Continue reading Ticketmaster and Eventbrite Harness the Power of Social Apps

TikTok is branching out from short-form video with a new music streaming service poised to challenge Spotify and Apple Music. Called TikTok Music, the subscription-only platform has debuted in Brazil and Indonesia. Users can sync existing TikTok accounts to share songs, as well as listen and download tunes, including titles from the Sony Music, Universal Music Group and Warner Music Group catalogs. TikTok Music replaces ByteDance’s previously launched music platform Resso, which on September 5 will cease operations in Brazil and Indonesia. The new offering is priced the same: between $3 and $3.50 monthly for Android and iOS. Continue reading TikTok Music Streaming Service Bows in Brazil and Indonesia

Ticketmaster and TikTok have teamed up for an in-app event discovery feature that will let the short-form video app share live event information and direct users to Ticketmaster’s site for purchase. Influencers can now link relevant Ticketmaster events to their videos. Initially, the new feature will only be available to select creators, with plans to scale more broadly over time. Acts that have signed on to use the ticketing mini app at launch include Demi Lovato, OneRepublic, Backstreet Boys, Usher and more. WWE is also participating. The pact follows a similar agreement Ticketmaster made with Snapchat in February. Continue reading Ticketmaster Teams with TikTok on Event Discovery Feature